Australia is a timeless territory that has embraced the MLM industry much like its ancient aboriginal culture. From promoting sustainable practices to preserving cultural heritage, MLM companies in Australia capture the essence of what it means to do business in the region today. Their products and opportunities align with the values and aspirations of the Australian citizens while catering to a wide range of customer preferences.
List of MLM companies in Australia
An overview of the top network marketing companies in Australia provides valuable insights into their revenue generation and significant contributions across the continent, reflecting the impact of MLM in Australia.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Amway | USA | 7,400 | 7,700 | -4% | 1959 |
| 2 | Herbalife | USA | 5,000 | 5,062 | -1% | 1980 |
| 3 | PM International | Luxembourg | 3,220 | 3,030 | 6% | 1993 |
| 4 | Atomy | South Korea | 1,830 | 1,710 | 7% | 2009 |
| 5 | Young Living | USA | 1,800 | 2,000 | -10% | 1993 |
| 6 | Nu Skin | USA | 1,732 | 1,969 | -12% | 1984 |
| 7 | USANA | USA | 855 | 921 | -7% | 1992 |
| 8 | SeneGence | USA | 800 | 800 | 0% | 1999 |
| 9 | Arbonne International | USA | 700 | 700 | 0% | 1975 |
| 10 | Monat Global | USA | 600 | 700 | -14% | 2014 |
| 11 | Scentsy | USA | 472 | 579 | -18% | 2004 |
| 12 | Isagenix | USA | 400 | 400 | 0% | 2002 |
| 13 | Juice Plus+ | USA | 395 | 400 | -1% | 1970 |
| 14 | Partner.co | USA | 350 | 350 | 0% | 2023 |
| 15 | Plexus Worldwide | USA | 341 | 377 | -10% | 2008 |
| 16 | Neora | USA | 300 | 300 | 0% | 2011 |
| 17 | New Image Group | New Zealand | 261 | 434 | -40% | 1984 |
| 18 | Sunrider International | USA | 236 | 236 | 0% | 1982 |
| 19 | LifeVantage | USA | 230 | 213 | 8% | 2003 |
| 20 | Amare Global | USA | 175 | 165 | 6% | 2015 |
| 21 | Enagic USA | USA | 147 | 147 | 0% | 1974 |
| 22 | Mannatech | USA | 118 | 132 | -11% | 1993 |
| 23 | NeoLife | USA | 100 | 140 | -29% | 1958 |
| 24 | Nutrimetics | Australia | 40 | 40 | 0% | N/A |
| 25 | Lorraine Lea Linen | Australia | 16 | 16 | 0% | 1986 |
| 26 | Saladmaster | USA | 10 | 10 | 0% | 1946 |
| 27 | Bessemer | Australia | 5 | 5 | 0% | 1960 |
| 28 | Miessence | Australia | 4 | 4 | 0% | 1999 |
©
Epixel MLM Software
Data updated in September 2025
Source - Australia Direct Selling Association
*The above list is subject to market changes and modifications.
Explore more details about the top 100 MLM companies now.
Top product segments of MLM companies in Australia
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway |
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| 2 | Herbalife |
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| 3 | PM International |
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| 4 | Atomy |
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| 5 | Young Living |
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| 6 | Nu Skin |
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| 7 | USANA |
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| 8 | SeneGence |
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| 9 | Arbonne International |
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| 10 | Monat Global |
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| 11 | Scentsy |
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| 12 | Isagenix |
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| 13 | Juice Plus+ |
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| 14 | Partner.co |
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| 15 | Plexus Worldwide |
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| 16 | Neora |
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| 17 | New Image Group |
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| 18 | Sunrider International |
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| 19 | LifeVantage |
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| 20 | Amare Global |
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| 21 | Enagic USA |
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| 22 | Mannatech |
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| 23 | NeoLife |
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| 24 | Nutrimetics |
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| 25 | Lorraine Lea Linen |
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| 26 | Saladmaster |
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| 27 | Bessemer |
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| 28 | Miessence |
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Company Age and Leadership: Australia MLM companies
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson |
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| 2 | Herbalife | 1980 | 45 | Stephan Gratziani |
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| 3 | PM International | 1993 | 32 | Rolf Sorg |
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| 4 | Atomy | 2009 | 16 | Park Han-gill |
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| 5 | Young Living | 1993 | 32 | Mary Young |
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| 6 | Nu Skin | 1984 | 41 | Ryan Napierski |
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| 7 | USANA | 1992 | 33 | Jim Brown |
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| 8 | SeneGence | 1999 | 26 | Joni Rogers |
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| 9 | Arbonne International | 1975 | 50 | Jen Orlando |
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| 10 | Monat Global | 2014 | 11 | Rayner Urdaneta |
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| 11 | Scentsy | 2004 | 21 | Heidi and Orville Thompson |
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| 12 | Isagenix | 2002 | 23 | Sharron Walsh |
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| 13 | Juice Plus+ | 1970 | 55 | Travis Garza |
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| 14 | Partner.co | 2007 | 18 | Darren Zobrist |
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| 15 | Plexus Worldwide | 2008 | 17 | Gene Tipps |
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| 16 | Neora | 2011 | 14 | Jeff Olson |
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| 17 | New Image Group | 1984 | 41 | Rod Taylor |
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| 18 | Sunrider International | 1982 | 43 | Sunny Beutler |
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| 19 | LifeVantage | 2003 | 22 | Steve Fife |
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| 20 | Amare Global | 2016 | 9 | David Chung |
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| 21 | Enagic USA | 2003 | 22 | Hironari Ohshiro |
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| 22 | Mannatech | 1993 | 32 | Landen Fredrick |
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| 23 | NeoLife | 1958 | 67 | Kendra Brassfield |
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| 24 | Nutrimetics | 1968 | 57 | NA |
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| 25 | Lorraine Lea Linen | 1986 | 39 | NA |
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| 26 | Saladmaster | 1946 | 79 | Ryan Reigle |
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| 27 | Bessemer | NA | NA | NA |
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| 28 | Miessence | 1999 | 26 | NA |
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An overview of top MLM companies in Australia
Amway
Amway
Amway is a global direct selling company headquartered in Ada, Michigan. It was founded in 1959 by Rich DeVos and Jay Van Andel. Initially, they formed a company called Ja-Ri Corporation to produce Nutrilite products. The official company named “Amway” was adopted in 1963. Its first product was a Liquid Organic Cleaner and later acquired the right to distribute Nutrilite products. Now the company distributes products in categories like health, beauty, and home care. Its business model is direct selling, with markets across 100 countries and territories within six continents.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100 list.
- Amway India won Golden Peacock Award for its corporate social responsibility efforts in 2024 by Institute of Directors, India.
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022.
Herbalife
Herbalife
Herbalife is an American multinational multi-level marketing company that develops and sells dietary supplements. With a network of almost 4.5 million independent distributors, the company operates in 95 countries across the globe. Headquartered in Los Angeles, California, it mainly produces nutrition, weight management, and personal care products. They introduced meal replacement shakes, supplements, teas, sports nutrition, and other such products to support an active lifestyle. The company's original product is the Formula 1 protein shake, a soy-based meal replacement shake. The product debuted in 1980 and, as of 2015, was the company's best-selling product, accounting for nearly 30% of total sales.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
PM International, headquartered in Luxembourg, supports the health, fitness, and beauty industry with its wide range of products. Its nutritional supplements, cosmetics, and other products are developed under the FitLine brand. Its main products are FitLine PowerCocktail, FitLine Activize, and FitLine Restorate. All FitLine products are formulated with the company’s exclusive Nutrient Transport Concept (NTC®️), designed to deliver nutrients to cells when and where they are needed. The company has over 1,000 employees across the globe and 45 branches in more than 40 countries.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
- Recognized for the Highest international growth in 2022.
Atomy
Atomy
Atomy is a global network marketing company with direct selling operations across 27 regions worldwide. It was established in 2009 and located in South Korea. Their product range includes 568 products, notably the Atomy HemoHIM health functional food, cosmetics, home appliances and fashion accessories. They adopted the direct selling business model and earned a net revenue of approximately $1.8 billion with a growth rate of 7%. They also sell products through online web portals.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: N/A
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Young Living
Young Living
Young Living produces essential oils, diffusers, and other wellness products and distributes through its direct selling business model. It was founded by Gary and Mary Young in 1993. Initially, the company focused on cultivating herbs for its oils at its Utah and Idaho farms. The company expanded to over 150 countries across the globe and achieved a net revenue of $1.8 billion as of 2024. The company developed a “seed to seal” process to ensure the quality of the products. It also created a new technology called DeepSpectra® and was recognized as a 2023 Green Business Award Honoree.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Nu Skin
Nu Skin
Nu Skin is a global wellness and beauty company that is centered in Utah and operates in approximately 50 markets around the world. The company combines science and nature to formulate its products. Their product line includes anti-aging, personal care, and nutritional supplements that are sold through direct selling model with independent distributors. They also created beauty device systems, such as the ageLOC LumiSpa and Galvanic Spa. It also designs and distributes nutritional and dietary supplements under its Pharmanex brand. The portfolio also includes hair care, oral care, and body care products.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Received the Direct Selling Association (DSA) Award for Product Innovation.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
USANA
USANA
USANA Health Sciences Inc. is a cellular nutrition company founded in 1992 by Myron Wentz in Salt Lake City, USA. Myron Wentz transformed his diagnostic testing company, Gull Laboratories, into USANA Health Sciences. His aim was to utilize advanced cellular nutrition, and this science-based approach led to the creation of various nutritional supplements, personal care, and weight management products. Products like HealthPak, CellSentials, Proflavanol, snack bars, and meal replacement shakes are some of their major contributions. The company operates across 20 countries, including the Americas, Europe, and Asia Pacific, Canada, Australia, Hong Kong, Japan, and China.
Country: USA
Website: https://www.usana.com/
Top Earners: 35
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Weight Management
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
SeneGence
SeneGence
SeneGence is a privately owned multi-level marketing company founded in 1999 by Joni Rogers-Kante and based in California, with facilities in Sapulpa, Oklahoma. SeneGence initially opened for business with LipSense® Liquid Lip Color as its premier product. Then the company introduced various products like personal care, anti-aging skin care, and cosmetic products. They expanded further into the creation of eyeshadow (ShadowSense), eyebrow gel (BrowSense), and foundation (MakeSense), and hair and body care products. The company states that its products are made in the USA with no animal products.
Country: USA
Website: www.senegence.com/
Top Earners: 15
Products & Services: Makeup, Skin care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, California, USA
Achievements: N/A
Arbonne International
Arbonne International
Established in the United States in 1975, Arbonne International, LLC is an international multi-level marketing company working under its parent company, Groupe Rocher. Through the production of nutritional supplements, personal care products and cosmetics, they achieved a net revenue of $700 million as of 2024. Jennifer Orlando, who succeeded Tyler Whitehead in July 2023, is the current CEO of the company. The company operates through a direct selling business model. The products are formulated at the Arbonne Institute of Research and Development (AIRD) in Switzerland and produced in the United States.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness,Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Monat Global
Monat Global
Luis Urdaneta and Rayner Urdaneta founded MONAT Global in 2014. The company is a subsidiary of Alcora Corporation, a private-labeling company formed in 2001. The company mainly sells haircare, skincare, and wellness products. It is headquartered in Doral, Florida, and operates primarily through a social marketing approach. It has a revenue of $600 million as of 2024. The company founded the Monat Gratitude Foundation to support women, children, and education. MONAT has been recognized on the Inc. 5000 list of fastest-growing private companies and was named a "Best Place to Work” by Direct Selling News.
Country: USA
Website: https://monatglobal.com/
Top Earners: 7
Products & Services: Hair and Skincare
Founder: Ray Urdaneta ,Luis Urdaneta
CEO: Ray Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Achievements:
- Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service.
- Wins “Brand of the Year” at Think Global Awards 2020.
Quotes from the leaders of top MLM companies in Australia
Our entry into Australia is not just about opening a new market—it represents the beginning of the next era of growth for Shaklee. We remain committed to our vision of building healthier communities and fostering true wellness around the world. Roger Barnett, Shaklee’s Chairman and CEO, Australia expansion announcement
We initially had only a handful of staff members but through hard work, committed Ambassadors and science-backed products, we were able to grow and share hope, health and happiness throughout the US and expand internationally into Canada, Australia, New Zealand and Mexico. This was made possible through our passionate customers, direct sellers and dedicated corporate staff. Alec Clark, Plexus Co-Founder and President, 17th anniversary celebration
USANA is synonymous with trust and excellence, and this recognition from Euromonitor showcases the high quality of our products and people. Jeannie Price, USANA Executive Vice President of Sales, Australia Brand Recognition Announcement
Direct selling industry in Australia – Retail sales figures by product category
Global retail sales totaled $163.9 billion in 2024, unchanged from 2023. This may signal the end of the post-pandemic slowdown and the start of renewed growth in the years ahead. There were 104.3 million independent sales representatives in 2024, with an increase of only 0.1% from the previous year. The workforce remains 4.2% smaller than the pre-pandemic total of 109.0 million in 2019.
As per the WFDSA annual report, Australia generated a revenue of $752 million in 2024 for retail sales, which is a signficant growth of 1.% compared to 2023. The direct selling industry in the country has about 397243 direct sellers and 84% of them are women.
The top network marketing companies have demonstrated remarkable resilience and adaptability as they emerged from the COVID-19 years. This is evident from the fact that, health and wellness products continue to hold the top spot, making up 42% of the market (Direct Selling Australia’s annual reports 2023). This is the largest segment in terms of both goods and services, followed by cosmetics representing 25% and household goods at 19%.
Optimism envelops the future of the direct selling industry in Australia. With three key strategic priorities identified for the upcoming year, the industry is prepared to embrace change, foster innovation, and pursue new possibilities.
- Protecting the industry against potential legislation and overregulation that might hinder the progress of sales representatives.
- Promoting the industry by creating opportunities for independent salespeople to flourish within their communities, thereby reinforcing the industry's role as a vital economic contributor.
- Expanding the industry by embracing fresh and innovative methods in line with the digital transformation era to enhance distributor training and support, thus enabling more effective participation in direct selling.
Some of the best network marketing companies in Australia is gearing up for a promising tomorrow. They are accomplishing this by directing their attention toward the three strategies—Promote, Protect, and Expand, with a primary focus on creating new business opportunities for women to attain financial independence.
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Insights on MLM companies in Australia
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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