Australia is a timeless territory that has embraced the MLM industry much like its ancient aboriginal culture. From promoting sustainable practices to preserving cultural heritage, MLM companies in Australia capture the essence of what it means to do business in the region today. Their products and opportunities align with the values and aspirations of the Australian citizens while catering to a wide range of customer preferences.
List of MLM companies in Australia
An overview of the top network marketing companies in Australia provides valuable insights into their revenue generation and significant contributions across the continent, reflecting the impact of MLM in Australia.
©
Epixel MLM Software
Data updated in September 2025
Source - Australia Direct Selling Association
*The above list is subject to market changes and modifications.
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An overview of top MLM companies in Australia
Amway
Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Herbalife
Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
Atomy
Atomy
Country: South Korea
Website: https://global.atomy.com/
Top Earners: N/A
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Young Living
Young Living
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Nu Skin
Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
USANA
USANA
Country: USA
Website: https://www.usana.com/
Top Earners: 35
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Weight Management
Founder: Jim Brown
CEO: Han-Gill Park
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
SeneGence
SeneGence
Country: USA
Website: www.senegence.com/
Top Earners: 15
Products & Services: Makeup, Skin care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, California, USA
Achievements: N/A
Arbonne International
Arbonne International
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness,Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Monat Global
Monat Global
Country: USA
Website: https://monatglobal.com/
Top Earners: 7
Products & Services: Hair and Skincare
Founder: Ray Urdaneta ,Luis Urdaneta
CEO: Ray Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Achievements:
- Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service.
- Wins “Brand of the Year” at Think Global Awards 2020.
Direct selling industry in Australia – Retail sales figures by product category
As per the WFDSA annual report, Australia generated a revenue of $747 million in 2023 for retail sales, which is a signficant decline of 35.8% compared to 2022. The direct selling industry in the country has about 386,048 direct sellers and 78% of them are women.
The top network marketing companies have demonstrated remarkable resilience and adaptability as they emerged from the COVID-19 years. This is evident from the fact that, health and wellness products continue to hold the top spot, making up 42% of the market (Direct Selling Australia’s annual reports 2023). This is the largest segment in terms of both goods and services, followed by cosmetics representing 25% and household goods at 19%.
Optimism envelops the future of the direct selling industry in Australia. With three key strategic priorities identified for the upcoming year, the industry is prepared to embrace change, foster innovation, and pursue new possibilities.
- Protecting the industry against potential legislation and overregulation that might hinder the progress of sales representatives.
- Promoting the industry by creating opportunities for independent salespeople to flourish within their communities, thereby reinforcing the industry's role as a vital economic contributor.
- Expanding the industry by embracing fresh and innovative methods in line with the digital transformation era to enhance distributor training and support, thus enabling more effective participation in direct selling.
Some of the best network marketing companies in Australia is gearing up for a promising tomorrow. They are accomplishing this by directing their attention toward the three strategies—Promote, Protect, and Expand, with a primary focus on creating new business opportunities for women to attain financial independence.
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Insights on MLM companies in Australia
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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