ShakleeCompany overview

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  Shaklee’s new growth story in longevity

  

  Shaklee has shifted its brand focus to help people improve their health and living conditions. With its “Live Age Free™” mission, the company is targeting customers who want science-based solutions for aging well. This change has made more than 200,000 new members join this mission in 2025. This marked an increase of 43% compared to the previous year. Today, this idea is at the heart of everything Shaklee does, from creating new products to marketing and building its community.

  (Source: PR Newswire)

• A fresh take on protein supplements

  

  Shaklee introduced a new product called Shaklee Sparkling Protein™. It is a drink that offers 40g of protein in a single can. It’s designed to support muscle health and metabolism, while also helping boost GLP-1 naturally. The product got wide acceptance, and sold out within the first month, with 300,000 cans distributed. It quickly became one of Shaklee’s top 10 best-selling products. This highlighted the company’s dedication to bringing new and unique ideas to the market.

  (Source: PR Newswire)

  

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  Shaklee expands with Modere product rights

  

  Shaklee acquired the global product rights of Modere, including popular products like Liquid BioCell® Collagen, Trim, and the Natural Mineral Drink. This helped Shaklee strengthen its range of collagen and “beauty-from-within” products. It also secured exclusive global rights to sell Liquid BioCell® Collagen. Since then, Liquid BioCell has become one of Shaklee’s top 10 best-selling products.

  (Source: Direct Selling News)

• Shaklee steps into New Zealand

  

  Shaklee expanded into New Zealand by acquiring select assets from Modere and setting up a new unit called Shaklee New Zealand. This helps the company strengthen its supply chain in the Pacific region, especially for collagen and wellness products. It also opens new markets and highlights strong growth in Asia along with this new presence in Oceania.

  (Source: Yahoo Finance)

  

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  Personalized nutrition via the Meology® platform

  

  Shaklee has upgraded its HEALTHPRINT™ assessment tool into the Meology® platform, which helps people get personalized vitamin and supplement packs based on their individual health needs. The platform is also part of the company’s incentive-based reward system, where ambassadors earn incentives for helping customers complete their assessments. Meology covers different groups, including adults, pregnant women, and children. And it supports Shaklee’s focus on offering personalized nutrition on a larger scale.

  (Source: Shaklee)

• A strategic partnership with TIME

  

  Shaklee partnered with TIME as the presenting sponsor of the TIME100 Talks event, “Living Better, Longer — Reimagining Healthcare from Sickcare to Wellcare,” held in New York City in November 2025. The event brought together experts from medicine, public health, and longevity science. Through this partnership, Shaklee strengthened its position as a trusted voice in preventive wellness and expanded its presence beyond direct selling into the broader healthcare conversation.

  (Source: PR Newswire)

  

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  Clinical science as a competitive differentiator

  

  Shaklee builds its products and overall strategy around science. The company says its products are backed by more than 110 clinical studies that support their safety and effectiveness. This focus on evidence, along with a 100% satisfaction guarantee, helps Shaklee stand out in a crowded wellness market where many customers are cautious about what they buy. The brand also highlights quality checks—like testing protein powders for heavy metals. Also, it focuses on the use of advanced ingredients such as beta-lactoglobulin (BLG) to support its brand initiatives.

  (Source: PR Newswire)

• Shaklee’s push for eco-friendly packaging

  

  Shaklee is working to make its packaging more eco-friendly by cutting down on new plastic, using more recycled materials, and offering refill options. In 2023, the company reduced over 26,000 lbs of plastic by switching Life Shake™ containers to lighter gusset bags. It also introduced refillable pouches for Vivix®, made with 47.2% recycled plastic. These changes reduced packaging weight by 90% and significantly lowered fuel use, emissions, and water consumption by about 94%.

  (Source: Shaklee)

  

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  Building credibility through athlete partnerships

  

  Shaklee is building its presence in performance nutrition through the Shaklee Athletes program. The company partners with professional and elite athletes who use and promote its products. This helps show that the products work in real-life, high-performance settings and highlights their clean ingredients and quality standards. It also helps Shaklee connect with fitness-focused customers and gives its distributors stronger, real-world stories to share.

  (Source: Shaklee)

• Giving back through Shaklee Cares®

  

  Shaklee runs its social impact work through the Shaklee Cares® program, which supports causes like better access to nutrition, disaster relief, and environmental protection. The company works with groups such as Vitamin Angels and American Forests to carry out these efforts. This approach helps Shaklee build a stronger purpose-driven brand while also keeping its distributors more engaged.

  (Source: Shaklee Official Platform — Shaklee Cares®)