PruvitCompany overview

Expanding into personalized wellness through acquisition

Herbalife’s acquisition of Pruvit’s assets is part of its constant effort to grow in the wellness market. The move broadens its product range and connects Pruvit’s products to a wider global customer base.

(Source: Pruvit)

Independent operations during the transition period

Pruvit will remain under its current ownership for up to two years after the acquisition. This allows the company to maintain its brand identity along with its various operations with larger wellness platforms.

(Source: Pruvit)

Taking back full control of the business

In 2024, Pruvit’s founders regained 100% ownership through a $107 million deal. This gave them full control over business decisions and allowed them to focus on long-term growth and innovation.

(Source: Pruvit)

Explore More Companies

Amway

Headquarters

Michigan, USA

Revenue

$7.7 billion

View company

Natura

Headquarters

São Paulo, Brazil

Revenue

$5.3 billion

View company

Herbalife

Headquarters

Los Angeles, USA

Revenue

$5.1 billion

View company

Infinitus

Headquarters

China

Revenue

$3.5 billion

View company

Avon

Headquarters

London, UK

Revenue

$3.50 billion

View company

Mary Kay

Headquarters

Texas, USA

Revenue

$1.8 billion

View company

Nu Skin

Headquarters

Utah, USA

Revenue

$1.97 billion

View company

Pineapple We are thrilled to announce that we are bringing Prüvit back to its roots. This reacquisition is not just a business decision but a step towards honoring the legacy that Prüvit has created and ensuring its continued impact in the future.

—Brian Underwood

Co-Founder and CEO of Prüvit

Pineapple This strategic partnership and acquisition paves the way for an exciting collaboration with Herbalife—a global powerhouse in the direct-selling industry for 45 years, with an impressive track record of generating billions in annual revenue. I couldn’t be more thrilled about the opportunities this creates for our community and the future of Prüvit.

—Brian Underwood

Co-Founder and CEO of Prüvit

Pineapple You have to manage where you are, but there’s always two things taking place. You have to also manage and focus on the company you’re becoming because you’re always ‘becoming.’ And if we don’t have our eyes set on what we’re becoming, then we’ll get kind of left behind.

—Brian Underwood

Co-Founder and CEO of Prüvit

Pineapple This alliance accelerates our mission, enabling us to move faster, make more of an impact, and grow bigger than ever before.

—Brian Underwood

Co-Founder and CEO of Prüvit