Insurance, once an option, is now a necessity for survival. From covering human lives, their health, and safety, to securing electronic gadgets to safeguarding skyscrapers, insurance is a diverse sector. As many ifs and buts and whys it has from the inquiry stage to policy finalization, insurance is also looked at as a wise investment option by individuals of every generation alike.
According to the Statista report, the insurance market is estimated to generate a market revenue of $8.21 trillion in the year 2025 worldwide.
The direct selling sector, having spread its wings across all sectors revolving around human necessities, insurance, and investment relations is one of the least explored opportunities in the industry. Global retail sales for the industry remained static in 2024 at $163.9 billion. This is an important sign, as it may mean the post pandemic slowdown has finally reached its low point and sales could start rising again in 2025. The direct selling industry is made up of roughly 104.3 million independent contractors, with women making up about 72.1% of that total.
Top insurance MLM companies, right from its inception in the 1970s have found their way to excel beyond challenges improving their sales and revenue figures year by year. Over the years, these MLM companies have built integrity and trustworthiness with risk-free investment opportunities and comprehensive coverage for individuals and organizations alike.
List of top MLM insurance companies
Network marketing insurance companies, unlike other sectors, cannot showcase booming growth year by year. However, successful MLM insurance companies are consistent with the way their revenue and sales are increasing and thus maintaining a growth pattern. The list gives a brief outline of the revenue, year of establishment, and growth rate of the MLM insurance companies operating in the sector, including life insurance MLM companies.
Here is a list of leading direct selling insurance companies in the MLM industry out of the top 100 MLM companies.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Primerica | USA | 3,089 | 2,748 | 12% | 1977 |
| 2 | Utility Warehouse - Telecom Plus | UK | 2,590 | 2,990 | -13% | 2002 |
| 3 | World Financial Group | USA | 1,500 | 1,300 | 15% | 2001 |
| 4 | Family First Life | USA | 775 | 503 | 54% | 2013 |
| 5 | PHP Agency | USA | 440 | 300 | 47% | 2009 |
| 6 | Novae | USA | 20 | 20 | 0% | 1995 |
| 7 | Trinti Communications | USA | 17 | 17 | 0% | 2003 |
| 8 | Pro Financial Group | USA | 4 | 4 | 0% | 1977 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Venture besides the insurance sector and gain a comprehensive perspective on the top 100 MLM companies in the industry.
List of top MLM insurance companies by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Family First Life | 54% | 775 | 503 | USA | 2013 |
| 2 | PHP Agency | 47% | 440 | 300 | USA | 2009 |
| 3 | World Financial Group | 15% | 1,500 | 1,300 | USA | 2001 |
| 4 | Primerica | 12% | 3,089 | 2,748 | 1995 | 1977 |
| 5 | Novae | 0% | 20 | 20 | 1995 | 1995 |
| 6 | Trinti Communications | 0% | 17 | 17 | USA | 2003 |
| 7 | Pro Financial Group | 0% | 4 | 4 | USA | 1977 |
| 8 | Utility Warehouse - Telecom Plus | -13% | 2,590 | 2,990 | UK | 2002 |
Top Product Segments of Leading Insurance MLM Companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Primerica |
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| 2 | Utility Warehouse - Telecom Plus |
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| 3 | World Financial Group (WFG) |
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| 4 | Family First Life |
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| 5 | PHP Agency |
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| 6 | Novae |
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| 7 | Trinti Communications |
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| 8 | Pro Financial Group |
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Company Age and Leadership: Insurance MLM Companies
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Primerica | 1977 | 48 | Glenn J. Williams | Arthur L. Williams |
| 2 | Utility Warehouse - Telecom Plus | 2002 | 23 | Stuart Burnett | Charles Wigoder |
| 3 | World Financial Group | 2001 | 24 | Todd Buchanan | NA |
| 4 | Family First Life | 2013 | 12 | Shawn Meaike | Shawn Meaike |
| 5 | PHP Agency | 2009 | 16 | Patrick Bet-David | Patrick Bet-David |
| 6 | Novae | 2014 | 11 | Reco McDaniel McCambry | Reco McDaniel McCambry |
| 7 | Trinti Communications | 2003 | 22 | NA | NA |
| 8 | Pro Financial Group | 1977 | 48 | Dr. Domingo Herrera | Bob Koppel |
Quotes from the leaders of top MLM insurance companies
Our mission has been Saving America by increasing diversity in the life insurance industry while helping educate families to plan for a better financial future. Patrick Bet-David CEO/Founder, PHP
God gave me a vision of having a company that would INSPIRE people to have more out of life, also to EDUCATE people on how to go about it and to provide them some sort of OPPORTUNITY to make it happen. So in 2014, Novae was born. Reco McCambry Founder/CEO, Novae Money
Small improvements in the purchasing power of middle-income Americans are not impacting how they are feeling about their financial futures, Glenn J. Williams CEO, Primerica
An overview of network marketing insurance companies
Primerica
Primerica
Being one of the oldest MLM insurance company, Primerica is known for the insurance and allied services it offers for the middle-income families in the United States and Canada. With $3,089 million revenue in the year 2024, the company has maintained its growth a little further from its revenue of $2,748 million in 2023. Headquartered in the United States, the company is known for its customized services in the insurance and financial services sector. It is also worth noticing that being the oldest in the sector, Primerica could boast of being the highest revenue scorer in the sector for the last year, with many from the Primerica million dollar earners list contributing to its success.
Country: USA
Website: www.primerica.com
Top Earners: 17
Products & Services: Insurance & Financial Services
Founder: Arthur L. Williams Jr.
CEO: Glenn J. Williams
Year Founded: 1977
Headquarters: Duluth, Georgia, United States
Achievements:
- Ranked #7 in 2025 DSN Global 100.
- Recognized as One of America’s Best Insurance Companies for 2022.
- Recognized as the "Best Employer for Diversity” by Forbes for 2022.
Utility Warehouse
Utility Warehouse
Being a pioneer in the direct selling industry, Utility Warehouse, which predominantly operates in the insurance, energy, broadband, and mobile sectors, portrayed a significant growth of over 35% from year to year. From $1500 million in the year 2021, the company saw a significant surge of up to $2590 million in 2024.
Having over 950,000 customers across the world, the brand is the fastest growing delivering multi-service customer support since 2002.
Country: UK
Website: www.utilitywarehouse.co.uk
Top Earners: 1
Products & Services: Products & Services: Energy,Broadband,Mobile,Insurance
Founder: Charles Wigoder,Andrew Lindsay,Stuart Burnett
CEO: Stuart Burnett
Year Founded: 2002
Headquarters: Colindale, North London
Achievements:
- Best Value for Money, 2023 by Uswitch Energy Awards
- Best Overall Customer Satisfaction, Runner Up, 2023 by Uswitch Energy Awards
- Best Customer Service, 2022 by Uswitch Energy Awards
World Financial Group
World Financial Group
World Financial Group is a network marketing financial and insurance services business founded in 2001. The prime focus of the brand has always been to help individuals across the world gain financial security with the help of their customized life insurance, retirement, and wealth-building and management strategies. As a result, the multi-level marketing brand has grown yearly in sales and revenue.
From $1300 million in the year 2023, World Financial Group had an 15% growth to $1500 million in the year 2024. With over thousands of active participants, the brand is fast approaching growth catering to a diverse customer base.
Country: USA
Website: www.worldfinancialgroup.com/
Top Earners: N/A
Products & Services: Insurance & Financial Services
Founder: N/A
CEO: Jack Krbekyan
Year Founded: 2001
Headquarters: Iowa , United States
Achievements: N/A
Family First Life
Family First Life
One of the youngest network marketing businesses, Family First Life was founded in the year 2013 in the United States. The brand offers mortgage protection, final expenses, indexed universal life, and fixed indexed annuities.
The brand’s key motive is to help families gain financial independence and has helped over 1,000,000 families so far. The brand has thus sold over $800 million in premiums and, as a result, Family First Life saw a surge in its revenue from $503 million to $775 million between the years 2023 and 2024.
Country: USA
Website: https://familyfirstlife.com/
Top Earners: N/A
Products & Services: Financial sevices
Founder: Shawn Meaike
CEO: Shawn Meaike
Year Founded: 2013
Headquarters: Connecticut, United States
Achievements: N/A
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PHP Agency
PHP Agency
One of the fastest-growing insurance and MLM financial services companies, PHP Agency, was founded in the year 2010 and headquartered in the United States. The brand, with over 27,000 distributors spread across 49 states, had its revenue at $300 million in 2023. The following year saw about a 50% growth with the revenue hitting $440 million, which shows how its effective business strategies are generating consistent growth and development.
Country: USA
Website: https://phpagency.com/
Top Earners: N/A
Products & Services: Financial Services
Founder: Patrick Bet-David
CEO: Patrick Bet-David
Year Founded: 2009
Headquarters: Texas, USA
Achievements: N/A
Novae
Novae
A financial technology solutions company, Novae was founded in the year 2014 to cater to numerous finance-related service requirements predominantly in the United States. Being one of the young direct sales companies that is less than a decade old, Novae has had a remarkable impact in the market with its outstanding customer service and distributor benefits.
As a result, the brand saw a consistent growth of $20 million in the last two years.
Country: USA
Website: http://www.novaemoney.com
Top Earners: N/A
Products & Services: Business/Commercial, Financial Services
Founder: Reco McCambry
CEO: Reco McCambry
Year Founded: 2014
Headquarters: Conyers, Georgia, United States
Achievements: N/A
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Trinti Communications
The 20-year-old digital communications and services company based in the United States has numerous products and services ranging from consulting, finance, IT consulting and infrastructure, banking and capital market, insurance, and health care.
The brand made a recurring revenue of $17 million in both 2023 and 2024 providing solutions to ease business operations apposite customer experience management, digital adoption, operational efficiency, distribution effectiveness, claims optimization, etc.
Country: USA
Website: www.triniticomm.com/
Top Earners: N/A
Products & Services: Communications and services
Founder: Darin Miller
CEO: Darin Miller
Year Founded: 2003
Headquarters: Ohio , United States
Achievements: N/A
Pro Financial Group
Pro Financial Group
Found in 1977, Pro Financial Group is a pioneer business venture that has customized and cost-efficient insurance coverages for personal and commercial entities. Their flexible plans have made them make it to the top 10 in the list of top insurance MLM companies in the world, with an annual revenue of $4 million.
Country: USA
Website: https://profinancialgroup.com/
Top Earners: N/A
Products & Services: Insurance services
Founder: Domingo Herrera
CEO: Domingo Herrera
Year Founded: 2018
Headquarters: North Carolina , United States
Achievements: N/A
Recent news on top MLM insurance companies
Utility Warehouse introduces the "Bills Simplified" initiative
Utility Warehouse (UW) has introduced Bills Simplified, an initiative designed to assist parents in educating their children about household bills and financial matters. Studies indicate that 50% of parents in the UK find it challenging to clarify concepts such as "direct debit" or "energy price cap."
Utility Warehouse grows Its customer base through the acquisition of TalkTalk
Utility Warehouse (Telecom Plus PLC) has successfully acquired an extra 120,000 broadband and landline customers from TalkTalk. This is in addition to the integration of 95,000 customers earlier this year. The company anticipates a customer growth rate of approximately 25% in FY26 and aims to reach a total of 2 million customers.
Utility Warehouse achieves dual recognition as a Recommended Provider by 'Which?'
Utility Warehouse (Telecom Plus PLC) has received recognition as the Recommended Provider for Broadband 2025 by Which?. UW is the first company in the UK to attain recommended provider status for energy services and broadband within the same year.
World Financial Group has appointed Anissa Benich to oversee Customer Experience and Marketing
World Financial Group (WFG) has appointed Anissa Benich as the new leader of Customer Experience and Marketing. In her role, Benich will manage customer experience initiatives and provide WFG agents throughout North America with marketing resources and training.
Novae celebrates its fifth consecutive year on the Inc. 5000 List
Novae has been recognized on the Inc. 5000 list for the fifth year in a row. This showcases its continuous growth driven by innovation in financial technology and services.
Insurance MLM opportunities
Being a sector with less competition but increased compliance and regulations, insurance MLM is usually a sector that is less tried or even thought about. However, having a robust compensation structure erected on a reliable MLM platform for insurance could help aspiring individuals and businesses build a promising future in the direct sales insurance sector.
In the years ahead, when insurance is going to be an essential obligation, the sector is sure to witness a transformation creating new opportunities to grow and explore.
Accelerate your business to new dimensions
Integrate the most advanced technology to elevate your insurance business further
Learn How!➔Insights on MLM Insurance Companies
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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