North Carolina nurtures a business-friendly atmosphere, fueled by the lowest corporate income tax in the United States. The state also has a positive legal and regulatory climate, lower business costs and highly qualified human talent.
Looking back at recent years, retail sales increased during the pandemic, growing by 2.2% in 2020 and another 2.0% in 2021. After that period, sales began to slow. By 2024, total sales had dropped from $170,023 million to $163,863 million, which is a decline of 3.6%. This equals a CAGR of 1.2% over three years. Even with this decline after the pandemic, sales in 2024 remained slightly above pre-pandemic levels at $675 million, or 0.4%, higher than the $163,188 million recorded in 2019.In 2024, the number of independent sales representatives held steady at 104.3 million, up just 0.1%. Still, the total remains 4.2% below the pre-pandemic level of 109.0 million in 2019.
The state has rightly been ranked as America's Top State for Business by CNBC in 2025. The corporate tax rate is phasing out and personal income tax is going down every year, which gives your network marketing business a bottom-line room to grow.
If you are planning to start your direct selling venture, North Carolina will provide an ideal business environment.
List of top MLM companies in North Carolina
The performance-based incentive programs help cut the cost of relocation, reducing the overall costs of doing business. Here is a list of top MLM companies in North Carolina, contributing a significant share of revenue to the US direct selling industry.
In the United States, direct selling plays a major role in the retail market. The industry recorded $34.7 billion in retail sales and involved around 12.2 million people. On average, each direct seller generated roughly $6,400 in sales per year.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Learn how top 100 MLM companies of the world are driving innovation and leading the industry forward.
Top product segments of MLM companies in North Carolina
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Market America, Inc. |
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| 2 | ACN, Inc. |
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| 3 | Dudley Beauty Corp, LLC |
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Company Age and Leadership: MLM companies in North Carolina
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Market America, Inc. | 1992 | 33 | Loren Ridinger |
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| 2 | ACN, Inc. | 1993 | 33 | Robert Stevanoski |
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| 3 | Dudley Beauty Corp, LLC | N/A | N/A | Ursala Dudley |
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Recent news on top MLM companies in North Carolina
Nowsite strengthens collaborations with leading direct selling companies
Nowsite, a top sales‑enablement platform for the direct selling industry, has welcomed LifeWave, ACN, and Nikken to its growing list of partners, which already includes Herbalife, Nueva, and THREE International. The new partnerships aim to help these companies use Nowsite’s AI-driven tools to improve distributor engagement, adoption, and overall performance.
Market America received its third BBB Torch award for Ethics
Market America | SHOP.COM has won its third BBB Torch Award for Ethics, for its strong commitment to honesty, integrity, and transparency. Its ethical practices help build trust with customers, distributors, and employees, transforming it into a trustworthy business.
US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Opening opportunities: The rise of successful MLM companies in North Carolina
Market America, Inc.
Market America, Inc.
Founded by JR and Loren Ridinger back in 1992, Market America is a multilevel marketing company in North Carolina. With headquarters in Greensboro, North Carolina, the firm had about 800 employees working for it. The company’s product line includes household cleaning supplies, jewelry, personal care products, auto care, cosmetics, dietary supplements, custom websites, water purifiers, and weight management products.
Country: USA
Website: www.marketamerica.com
Top Earners: 4
Products & Services: Autocare, Homecare, Internet Services, Nutritional Supplements, Personal Care
Founder: JR and Loren Ridinger
CEO: JR. Ridinger
Year Founded: 1992
Headquarters: Greensboro, North Carolina, USA
Achievements:
- Ranked No. 10 in DC 360's 2023 Top 500 Online Retailers (Mass Merchandise Category)
- Ranked No. 82 in DC 360's 2023 Top 500 & 1,000 Online Retailers
- Ranked No. 10 in DC 360's 2022 Top 500 Online Retailers (Mass Merchandise Category)
ACN, Inc.
ACN, Inc.
ACN, Inc. is a North American direct selling company. It offers telecommunication services, energy, merchant services, and other services based on the country through a network of independent sellers. Headquartered in Concord, North Carolina, United States, ACN started its operations in the United States in 1993. According to the company report in the year 2019, the company operates in 27 countries.
Country: USA
Website: https://acn.com/
Top Earners: 49
Products & Services: Business/Commercial, Home Technology, Internet Services, Security Systems/Devices, Telecommunications Services, Travel, Utilities
Founder: Greg Provenzano, Tony Cupisz, Mike Cupisz, Robert Stevanovski
CEO: Charles Barker
Year Founded: 1993
Headquarters: Concord, North Carolina, USA
Achievements:
- Receipient of the DSA Ethos Awards
Dudley Beauty Corp, LLC
Dudley Beauty Corp, LLC
Dudley Beauty Corp, LLC is an international hair care and beauty products company. The firm handles sales, marketing, and distribution of the entire catalog of professional and retail hair care products and cosmetics from Dudley.
Retail hair care products and cosmetics under the brand of Dudley are sold not through stores but only through licensed professionals, salons, independent distributors, and Dudley's website.
Country: USA
Website: www.dudleyq.com
Top Earners: NA
Products & Services: Cosmetics, Fragrances, Haircare/Hair Accessories, Skincare
Founder: Joe Louis Dudley & Eunice M. Dudley
CEO: Ursula Dudley Oglseby
Year Founded: NA
Headquarters: High Point, North Carolina, USA
Achievements:
- Family Business Awards 2021
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the leaders of top MLM companies in North Carolina
In 30 years, our core values: integrity, commitment to giving back, Independent Business Owners and customers above all—these have stayed the same.
Today is about emerging from the past into the future. It doesn’t matter what happened yesterday. This is a reemergence of your business.
There are a lot of good opportunities in direct selling, but we don’t rely on discretionary income. Our offering is mostly services that are necessities. Our income opportunity allows for residual income on everyday name brand products and services. We don’t have to change buying habits.
Establishing new standards in North Carolina's direct selling market.
Being a central location on the Eastern Seaboard, North Carolina also boasts good infrastructure for transportation. This gives a good point of access to markets and customers while keeping freight and delivery costs low.
North Carolina is also leading the way in a transition to a new clean energy economy. The state does so with legislation and bold action while diversifying its energy resource arsenal toward more sustainable, lower-cost sources.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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