Thick, thin, short, long, black, colored—hair comes in all shapes and shades. Each strand tells its own story about who we are and how we express ourselves in the world around us. And so, protecting hair from dryness, fizziness, or damage, evolved and now is a global concern. So, how do MLM companies fit into this? Well, for the past few years, some of the top multi-level marketing (MLM) hair care companies have come up with their successful launches of innovative and high-quality products in this growing industry.
In 2024, global retail sales for the industry held steady at $163.9 billion. This marks an important point that the “post-pandemic slowdown may have reached its lowest level,” with growth expected to return in the coming years.In 2024, the number of independent sales representatives held steady at 104.3 million, a slight 0.1% increase. Still, the 2024 figure is 4.2% lower than the pre-pandemic total of 109.0 million in 2019.
The global hair care market is expected to hit $93.74 billion by 2024 and may grow 2.80% annually through 2028.
Statista
Factors that are projected to push market expansion throughout the forecast period include the take on better quality of life, beauty's impact on confidence, and rising demand for premium brands. Growth of technological breakthroughs adds to the products' popularity. As they continue to innovate across hair colorants, shampoo, conditioner, and hair oils, top direct selling hair care brands are further solidifying their market position.
List of top MLM hair care companies
Below is an exclusive scoop on the top players in the MLM hair care industry. This list dives deep by revealing their revenue crowns, founding stories, and most importantly, their impressive growth rates.
See how these direct selling companies are earning their name, fame, and game with their cutting-edge hair care products.
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Epixel MLM Software
Source - businessforhome.org
Data updated in July 2025
*The above list is subject to market changes and modifications.
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Top product segments of leading hair care MLM companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Natura & Co |
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| 2 | Melaleuca |
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| 3 | Nu Skin |
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| 4 | Arbonne International |
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| 5 | Monat Global |
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| 6 | RIMAN |
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| 7 | Modere |
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| 8 | Hinode Cosméticos |
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| 9 | Arsoa Honsha |
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| 10 | VIABLE |
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| 11 | Pure Heaven |
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| 12 | Dudley Products |
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Company Age and Leadership: MLM Leaders of hair care companies
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Natura & Co | 1969 | 56 | Joao Paulo Ferreira |
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| 2 | Melaleuca | 1985 | 40 | Jerry Felton |
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| 3 | Nu Skin | 1984 | 41 | Ryan Napierski |
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| 4 | Arbonne International | 1975 | 50 | Jen Orlando |
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| 5 | Monat Global | 2014 | 11 | Rayner Urdaneta |
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| 6 | RIMAN | 2018 | 7 | Young Su Hwang |
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| 7 | Modere | 1992 | 33 | N/A |
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| 8 | Hinode Cosméticos | 1988 | 37 | Mauro Oliveira |
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| 9 | Arsoa Honsha | 1972 | 53 | N/A |
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| 10 | VIABLE | N/A | N/A | Lee Soo Beom |
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| 11 | Pure Heaven | 2009 | 16 | Doug Moss |
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| 12 | Dudley Products | N/A | N/A | Ursala Dudley |
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Quotes from the leaders of haircare MLM companies
Melaleuca is bringing superior quality essential oils to the market and offering a better value than all of the market leaders,” “This translates into each bottle being defined by complete purity, uncompromising quality and unmistakable aromatic excellence. Our customers will equally benefit from pricing that is up to 50 percent below market leaders.
I always talk about brands having legacy and heritageIf we talk about the heritage, the things that won’t change, include the mission of our company to be a global force for good by empowering people to improve lives through the products we sell; the opportunity that we provide; and the culture that we have.
We believe that success comes from the connection between people. Our business model places the power of entrepreneurship in the hands of each consultant, creating inclusive and fair opportunities for everyone to grow and achieve their dreams.
Spotlight on top MLM hair care companies
Natura &Co
CEO: Fabio Barbosa
Country: Brazil
Founding Year: 1969
Annual Revenue 2024: $5,649 million
Natura &Co
CEO: Fabio Barbosa
Country: Brazil
Founding Year: 1969
Annual Revenue 2024: $5,649 million
Natura &Co’s hair care line—Vegan, cruelty-free, dermatologically tested.
It all began in 1969 in São Paulo, Brazil, time when co-founder Luiz Seabra combined his passion for cosmetics with a love for human connections. After 50 years, Natura &Co is Brazil’s largest cosmetics MLM company generating a revenue of $5649 million in 2024. Their innovative formulas strike the right balance between nature and science, that is, ingredients from the Amazon Forest and latest cosmetic technology.
Natura &Co is like a one-stop shop for shampoos, conditioners, treatments, and refills suitable for all hair types—dry, oily, hair fall-prone, curly, and straight. Their bestselling MLM hair products include the EKOS TUKUMÃ BIPHASE SHOWER OIL and the EKOS MARACUJÁ TRIPLE PHASE SHOWER OIL.
Melaleuca
CEO: Jerry Felton
Country: USA
Founding Year: 1985
Annual Revenue 2024: $2,200 million
Melaleuca
CEO: Jerry Felton
Country: USA
Founding Year: 1985
Annual Revenue 2024: $2,200 million
Melaleuca's take on their hair care direct selling products—Cleanse, condition, and protect!
Melaleuca, The Wellness Company, has been around for ages. Frank Vandersloot opened the doors in 1985 with a mission to help people live healthier, happier lives. The multi-level marketing brand launches health and wellness products with standout features: treating the body inside and out and vice versa. They combine supplements with products that have powerful ingredients at effective levels to truly impact hair health. Melaleuca's sales saw a small bump in the road in 2024 with a 4% dip. But still the company promises to help people achieve their health and wellness goals with their product lineup.
The network marketing company concentrates on innovating products that offer protection against breakage, UV radiation, and thermal damage. Melaleuca's Sei Bella line includes shampoo and conditioner bundle, and hair oil.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2024: $1,732 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2024: $1,732 million
Nu Skin’s stance—to restore, revitalize, and refresh.
Nu Skin, one of the top MLM skincare companies, comes with a rich history of product innovation. Starting with just 13 products, and then putting in 40+ years of extensive research, the brand now satisfies various skincare and beauty needs. This includes sun protection, acne treatments, anti-aging, oral healthcare and more. And with their smart use of IoT-connected devices, they've been named the #1 Brand for Beauty Device Systems from 2017 to 2022.
Nu Skin puts a lot of emphasis on science and quality in their products. Their network marketing hair products include ageLOC® Scalp & Hair Serum, ageLOC® Scalp & Hair Shampoo, ageLOC® Scalp & Hair Conditioner, along with handy packs and kits.
Arbonne International
CEO: Jen Orlando
Country: USA
Founding Year: 1975
Annual Revenue 2024: $700 million
Arbonne International
CEO: Jen Orlando
Country: USA
Founding Year: 1975
Annual Revenue 2023: $700 million
Arbonne introduces its hair care line—formulated with high-performing plant-based ingredients.
Pioneering spirit of Petter Mørck brought him to the U.S. in 1980 where Arbonne (named after nature-centric village in Switzerland) was born. It was then that Petter gathered a team of independent consultants who shared his vision. Ever since then, Arbonne's mission has lived on: They've led the clean beauty movement and have taken the lead in health and wellness. A fine blend between plant-based, bio-based, and scientifically derived ingredients can be seen in their products.
Arbonne holds certifications like B Corp, Vegan, gluten-free, and cruelty-free by PETA. Their haircare products include sustainably sourced ingredients such as shea butter, argan oil, pea protein, and ashwagandha root. And the top picks are the TrueStyle Defining Curl Cream and True Hair Daily Shampoo.
MONAT Global
CEO: Ray Urdaneta
Country: USA
Founding Year: 2014
Annual Revenue 2024: $600 million
MONAT Global
CEO: Ray Urdaneta
Country: USA
Founding Year: 2014
Annual Revenue 2024: $600 million
To be a global leader—naturally based and anti-aging hair care direct selling products.
Global beauty brand MONAT is best known for its vegan hair-care solutions. Headquartered in Doral, Florida, the company was founded by the Urdanetas in 2014. After meeting with success in their haircare ventures, the brand dipped its toes into the skincare space and then officially entered the wellness market. MONAT was recognized by Cruelty Free International as a Leaping Bunny Approved Brands in 2018. Every product they offer is vegan.
MONAT caters to a range of hair needs with targeted systems for damaged, dry, coiled, wavy, and thin hair types. Their offerings include the Scalp Care System, IR Clinical™ System, Advanced Hydrating System, and Smoothing Anti-Frizz™ System I, among others.
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RIMAN
CEO: KyungJung Kim
Country: South Korea
Founding Year: 2018
Annual Revenue 2024: $545 million
RIMAN
CEO: KyungJung Kim
Country: South Korea
Founding Year: 2018
Annual Revenue 2024: $545 million
RIMAN’s hair care products’ ingredients make— “a difference you’ll love.”
RIMAN, a leading network marketing company established in South Korea in 2018, has quickly made a mark in the industry. They expanded to the USA market in 2023. RIMAN promotes self-care products inspired by eastern holistic practices. The brand pushes customers to stop, take a breath, and a moment for themselves. Their patented technology seamlessly integrates ancient Korean skincare practices with sustainably sourced ingredients from UNESCO World Heritage site, Jeju Island.
The brand now offers skincare, personal care, and nutrition products. This is to take a customer’s journey toward RIMAN Ritual— a holistic, nature-inspired solution. And when it comes to hair care, RIMAN introduces the Deserticola collection of hair oil serum, water treatment, and shampoo.
Modere
CEO: Asma Ishaq
Country: USA
Founding Year: 1992
Annual Revenue 2024: $195 million
Modere
CEO: Asma Ishaq
Country: USA
Founding Year: 1992
Annual Revenue 2024: $195 million
Salon-quality lineup products—Cleanse, condition, protect, and repair.
Named by Forbes as a Top 10 Health and Beauty ecommerce brand, Modere was also the #1 Fastest Growing Woman-Led Company of 2021. They have an A+ rating from the BBB and focus on safer ingredients and transparency. Modere now focuses on selling health and wellness products through ecommerce and direct-to-consumer channels. Their "live clean" philosophy reflects the best in everything they do. That includes direct selling business operations, company culture, community and environmental efforts.
Modere excels in research and development of science-based, category-leading formulas that sound safe and effective. Their hair care collection ranges from moisturizer, conditioner, and shampoo that does its job with all hair types.
Hinode Cosméticos
CEO: Mauro Oliveira
Country: Brazil
Founding Year: 1988
Annual Revenue 2024: $136 million
Hinode Cosméticos
CEO: Mauro Oliveira
Country: Brazil
Founding Year: 1988
Annual Revenue 2024: $136 million
Their take on hair care MLM products—To bring out the best in your hair from root to tip.
Hinode began in a home garage, launched by Mr. Francisco and Mrs. Adelaide Rodrigues. Their mission was simple: to offer people the chance to change their lives. By 2008, they had entered the MLM industry. This way they were able to give individuals the opportunity to build their networks and earn profits. Hinode is famous for its award-winning fragrances, receiving the Best Fragrance Creation Award from ABIHPEC in 2015. They also offer popular cosmetics, well-being, and hair care products.
Hinode made a revenue of $136 million in the year 2024, a 9% dip from 2023. And now, they're focused on eco-friendly products. One of their top offerings is H-Expert, a leading network marketing hair care product.
Pure Heaven
CEO: Miranda Inglis
Country: USA
Founding Year: 2009
Annual Revenue 2024: $6 million
Pure Heaven
CEO: Miranda Inglis
Country: USA
Founding Year: 2009
Annual Revenue 2024: $6 million
They label their products as whole—safe for you, safe for the planet.
Miranda, a former automotive engineer, turned her personal quest for safe products into a mission and found Pure Heaven. She advocated for non-toxic living as an independent consultant. Today, she’s a true “mom on a mission.” Starting from creating safe formations at her home for her family, Miranda went on to share Pure Heaven’s important mission and products out in the world. This network marketing company generated $6 million in 2024.
Pure Heaven has been given a thumbs-up by the Narragansett Bay Commission for years of safe compliance. Their Supergreens collection of haircare shampoo, conditioner, hair spray and gel come in various flavors and textures—sweet orange, charcoal detox, and honey and fig.
Recent news & updates of hair care market
Vegan and home salon services to improve hair care market growth
The global hair care market is set to grow by $18.28 billion from 2025-2029, driven by social media trends and various home salon services. Consumers are showing a drastic shift to vegan, plant-based, and chemical-free products.
Hair care market in the US to grow with AI shaping market transformation
Technavio claimed that the hair care market in the US will grow by $4.39 billion from 2025-2029. The availability of a wide range of color shades in hair care products and the rising demand for natural and organic hair care products is fueling the market growth.
Shampoo and hair care market in Malaysia is set to expand by 2025
With a growth rate of 5% every year, the Malaysian shampoo and hair care industry is expected to expand to about $939 million by 2025. The growth is supported by higher incomes, urban lifestyles, demand for natural products, eco-friendly packaging, and online sales.
US hair care market expected to grow at a CAGR of 1.06% by 2029
The US hair care market is expected to expand at a growth rate of 1.06% by 2029. Companies like L'Oréal, Procter & Gamble, Unilever, Beiersdorf, The Estée Lauder Companies, Amway, Kao Corporation, and Henkel hold a strong market presence, according to a new report.
Nu Skin is set to start a new sustainable skincare journey
Nu Skin Enterprises Inc. plans to expand and reintroduce its prominent ageLOC® Tru Face® line for improved skincare protection with planet-friendly innovation. The company aims to build more sustainable packaging and reduce waste and carbon emissions.
Hair today, growth tomorrow
These leading MLM hair care companies are rapidly expanding and show no signs of slowing down. With their extensive market research and ongoing product development, they are well-positioned for further expansion. Today, they have become pioneers in the hair care sector because of their commitment to building strong communities and their keen awareness of current trends.
So, the future appears bright (and oh-so-shiny!) for both these direct selling hair care companies and for all those who dream of healthy, gorgeous hair.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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