FaberlicCompany overview

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  Maternity benefits for sales consultants

  

  Faberlic’s new Maternity and Adoption Bonus program has become a strong support to consultants who manage both family life and their business activities. Through this initiative, approximately 3,000 parents were paid more than 134 million rubles for about 15 years. The program provides different bonus amounts based on rank and the number of children. The initiative was updated in 2025, and the company’s goals always reflect a family-oriented approach in direct selling.

  (Source: Faberlic)

• Family-focused engagement and support program

  

  Faberlic is developing a broader support system for mothers by combining financial support, educational content, community initiatives, and family-focused products. The company put forward various projects related to this. Programs such as “Faberlic for Parents,” which features 253 educational videos from 27 experts, and the “Mom, I’m Safe” Telegram project, trusted by around 10,000 parents, are some of the finest examples for this. These initiatives improved customer loyalty and built stronger emotional and community connections with families.

  (Source: Faberlic)

  

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  Product bundle and convenience shopping strategy

  

  Curated “Ready-Made Grocery Baskets” have become a new face of Faberlic. Through this, the company aims to make shopping faster and more convenient for customers. These bundled product sets are designed to consider the needs of families and children. This will give a better idea about the requirements and will make purchasing decisions simple. The strategy also supports higher order values while creating a smoother shopping experience.

  (Source: Faberlic)

• Sustainable packaging recovery program

  

  Faberlic introduced the large-scale environmental project “ECOSTRANA” to collect and recycle branded plastic packaging. The company established more than 900 collection points across Russia to support waste reduction and recycling efforts. The initiative mainly focuses on material recovery, raw resource reuse in production, and lower environmental impact. Faberlic also supports these efforts through the use of certified biodegradable materials and local water treatment systems.

  (Source: Faberlic)

  

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  Sustainable supply chain development initiative

  

  In 2022, Faberlic gave strong attention to import substitution because of global market changes. The company created new supply chains and also worked with trusted suppliers to maintain product prices stable for customers. Through these ways, Faberlic identified the market changes easily and continued to offer quality products at affordable prices.

  (Source: Faberlic)

• Faberlic’s international expansion effort

  

  Faberlic expanded its global sales presence and recorded strong growth across several European markets. The company also entered new markets such as Turkey and the United States, where its products quickly gained customer attention. This expansion strategy helps strengthen Faberlic’s international presence and create more diverse revenue opportunities.

  (Source: Faberlic)

  

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  “Be Your Best” brand strategy

  

  Faberlic repositioned its brand around the slogan “FABERLIC. BE YOUR BEST” to encourage personal growth and self-improvement. Along with developing innovative products, the company also focused on educational and social initiatives. The company gives importance to empowerment through products and programs designed to match customer goals and lifestyle aspirations.

  (Source: Faberlic)

• Consumer accessibility and product value approach

  

  Faberlic provides quality beauty and fashion products at affordable prices to its consumers. The company uses its own innovation and production capabilities to maintain product standards while keeping costs accessible for customers. This approach helps Faberlic attract a wide consumer base across different markets and strengthen its position in the cosmetics and fashion industries. The strategy also highlights the company’s focus on technology and in-house product development to stay competitive.

  (Source: Faberlic)