The New York state is highly populous, which means there is a great range of possible customers for your business. According to reports by the NYCEDC, if New York were a country, it would rank tenth in terms of the size of its economy. With the door open to access such an enormous market, the state offers startups in network marketing the perfect opportunity to put up their base. New York has 647,190 individuals engaged in direct selling, contributing to $2 billion in retail sales.
Retail sales grew during the pandemic. It increased by 2.2% in 2020 and 2.0% in 2021. In the following years, sales dropped from $170,023 million to $163,863 million by 2024. That’s a 3.6% drop overall, equal to a 1.2% average decline per year. The decrease from 2023 was very small. Despite the pullback, sales in 2024 remained slightly above pre-pandemic levels, up $675 million, or 0.4%, compared to 2019.In 2024, the number of independent sales representatives was recorded at 104.3 million. The total is still 4.2% lower than the 109.0 million representatives recorded in 2019 before the pandemic.
New York doesn’t have unnecessary regulations that gatekeeps the business landscape. All entrepreneurs can access appropriate government authorities through one application on their smartphones.
The state can be an ideal place for building a career in the US direct selling industry due to its favorable policies and business-friendly atmosphere.
List of top MLM companies in New York
Here is a list of top MLM companies in New York, charting new paths in the US direct selling industry. Direct selling in the US produced $34.7 billion in retail sales, with 12.2 million people taking part. That works out to about $6,400 in sales per seller each year.
©
Epixel MLM Software
Source - Direct Selling Association of USA
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Learn what makes the world’s popular MLM companies thrive with innovative strategies and compensation plans.
US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of MLM companies in Newyork
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | CUTCO/Vector Marketing Corporation |
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| 2 | All Dazzle |
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| 3 | HTE USA |
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| 4 | Tealightful Inc |
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| 5 | The Avon Company |
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| 6 | 5LINX Enterprises, Inc |
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Company Age and Leadership: MLM companies in Newyork
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | CUTCO/Vector Marketing Corporation | 1949 | 77 | James Stitt |
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| 2 | All Dazzle | NA | NA | NA |
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| 3 | HTE USA | 1993 | 33 | N/A |
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| 4 | The Avon Company | 1886 | 140 | Kristof Neirynck |
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| 5 | 5LINX Enterprises, Inc | 2001 | 25 | NA |
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Pioneering direct sales strategies and expanding horizons in New York
CUTCO/Vector Marketing Corporation
CUTCO/Vector Marketing Corporation
Vector Marketing is a subsidiary multi-level marketing company and marketing arm of the Olean, New York–based cutlery manufacturer, Cutco Corporation. The firm was established in 1981 in Philadelphia, Pennsylvania. This company sells products through individual representatives who sell the Cutco brand of cutlery through demonstrations.
The network marketing company's product line includes kitchen knives, knife block sets, cookware, utensils, flatware, hunting knives and garden tools. The network marketing company sells its products at various locations including the United States, Canada, and Puerto Rico. Vector Marketing is an active member with the Direct Selling Association.
Country: USA
Website: www.cutco.com
Top Earners: NA
Products & Services: Cutlery, House and Kitchenwares
Founder: NA
CEO: NA
Year Founded: 1949
Headquarters: Olean, New York, USA
Achievements: NA
All Dazzle
All Dazzle
All Dazzle is a high fashion women's clothing and accessories lifestyle brand, headquartered in New York- the fashion capital of the world. The multi-level marketing company sells jewelry, such as earrings, watches, necklaces, rings, and much more.
As a qualifying All Dazzle independent fashion jewelry consultant, you will earn an immediate high commission starting rate of 30-35% on personal net retail sales, excluding tax and shipping charges.
The compensation plan is extremely generous. More lucrative bonuses and incentives are received on higher levels of sales volume. For beginners, an extra 3% cash bonus is paid to those who retain higher sales volumes on a monthly basis.
Country: USA
Website: http://alldazzle.net/
Top Earners: NA
Products & Services: Women’s clothing and accessory lifestyle brand
Founder: Carol O’Neil D’Amato
CEO: NA
Year Founded: NA
Headquarters: NA
Achievements:
- All Dazzle Ranked As B Opportunity For 2024
HTE USA
HTE USA
HTE was introduced to the United States in 1993. The company set up corporate headquarters in New York. The HTE Americas headquarters and sales office was established in LA in 2004 to serve more distributors and customers.
HTE Americas has been the best network marketing firm that has, for more than 20 years, been propagating The Chi Machine® within the United States. Its other products are: Chi Machine, Ceramic Heater™, Advanced ERE®, E-Power, Nutrition Supplements, and the notion of "SOQI Total Health Management." The multi-level marketing company has its markets across Asia, America, Australia, Europe, and South Africa.
Country: USA
Website: www.hteamericas.com/website/
Top Earners: NA
Products & Services: Health Equipment, Nutritional Supplement Essential Oil, Blends, Personal Care
Founder: NA
CEO: NA
Year Founded: NA
Headquarters: South El Monte, CA, USA
Achievements: NA
Tealightful Inc
Tealightful Inc
Tealightful Treasures, Inc., also known as “tealightful”, is a retail company located in Rochester, New York that has a direct-to-consumer website. The firm was established in 2000 and sells various loose-leaf tea products. The products sold by the company claims to reduce anxiety, promote sleep, and to have antioxidant and anti-inflammatory properties. Presently, the firm boasts about 100 consultants in 35 diverse states.
Tealightful Treasures had become so vast that in 2007 it filled an entire 19-page catalog. The shop featured specialty lines of china, Zen oil burners, fragrant sachets, and natural soaps. The shop also crafted teas in every color, herb and fruit mixtures and handmade tea pods, which appeared like exotic flower blossoms. One of the most attractive was the green tea leaves which bloom to make a decorative as well as potable work of art.
Country: USA
Website: https://tealightfultasters.com/
Top Earners: NA
Products & Services: Tea essentials
Founder: Charlene Philips
CEO: Charlene Philips
Year Founded: 2015
Headquarters: Rochester, New York, USA
Achievements: NA
The Avon Company
The Avon Company
Avon was incorporated in 1886 by David H. McConnell in New York city. The Avon Company remains as the largest social selling beauty company in North America. Independent sales representatives can be found throughout the United States and Canada, with distribution also taking place in Puerto Rico.
The firm's portfolio includes award-winning skin care, color cosmetics, fragrances, personal care and health and wellness as well as home essentials, fashions, and accessories. Avon has a legacy of enabling women through economic opportunity and advancing issues that matter most to women.
Country: USA
Website: www.avon.com
Top Earners: NA
Products & Services: Clothing/Shoes, Cosmetics, Fashion Accessories, Fragrances, Giftware, Health/Fitness/Wellness, Holiday Decorations, Jewelry, Lingerie/Sleepwear, Oral Hygiene, Personal Care, Skincare
Founder: David H. McConnell
CEO: Kristof Neirynck
Year Founded: 2015
Headquarters: New York, USA
Achievements:
- MEGA Beauty Awards 2023
- METRO Beauty Awards 2023
- Woman and Home Clever Skincare Awards 2022
5LINX Enterprises, Inc
5LINX Enterprises, Inc
5Linx is an American MLM company head quartered in Rochester, New York. This is a provider of utility and telecommunication services, health insurance, nutritional supplements, and business services. The company got established in the year 2001.
5Linx have been declared by Inc. 500 as fastest-growing company in 2006. Cell phones and cell phone plans by all the major United States carriers, along with DISH Network and DIRECTV satellite television, are some of its products. GLOBALINX(TM) VoIP services to residential and business clients are a part of the organization's offerings.
Country: USA
Website: NA
Top Earners: NA
Products & Services: Utility and telecommunication services, health insurance, nutritional supplements, and business services
Founder: Craig Jerabek, Jeb Tyler, and Jason Guck
CEO: Doris Gaskins
Year Founded: 2001
Headquarters: Rochester, New York, USA
Achievements: NA
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Quotes from the leaders of top MLM companies in New York
Our mission at Avon has always been to empower our Ambassadors with financial opportunity.
We invest a lot of time, money, thought and care into our people. And it’s important to us that we recognize most people aren’t going to stay with us forever. We want them to leave saying, ‘that it was a great experience—they cared about me; they made me better.’ And when they look back on their careers, we like the stories where they can say they got started with Vector and Cutco and how the things they learned with us put them on a path of success.
We remain focused on advancing our business strategy internationally, including modernizing our direct selling model and reigniting the brand to accelerate growth.
Reshaping the future of direct sales with unmatched innovation
New York’s vibrancy is unmatched. It is no-nonsense fast-talking, straight to the point, business friendly, making it one of the major international destinations. It has a wealth of financing options, incubators, a multicultural workforce, and world-class technical infrastructure that compete to what one will find in London or Seoul.
In addition to this, New York is full of innovative companies with professionals who are ready to share their perspective and ideas over a cup of coffee. Regarding a product perspective, New York is full of early adopters who are active on social networks. It is a good city for testing the product in real-world conditions and getting early adoption.
The Americas ranked as the second-largest sales region in 2024, with $61,189 million in sales and a 37.3% share of the global total. Sales in the region fell at a 2.8% CAGR from 2021 to 2024, though 2024 saw modest growth of 0.8%. The region also has seven billion-dollar markets, the second-highest count worldwide.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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