YouniqueCompany overview
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(Source: Direct Selling News)
A new way to join and promote Younique
Younique started a new Brand Affiliate program along with its current Brand Ambassador model. Through this, people can promote and sell company products in a much easier way other than traditional methods. With the help of these programs, Younique can reach a wider audience and combine social media promotion with affiliate marketing. This approach gives people more flexibility for people to work with the brand.
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(Source: Younique Official Website)
A social media-focused sales model
Younique gives its sellers the tools to run their businesses online. Through personal websites, online stores, and mobile apps, sellers can connect with customers and practice sales from anywhere around the world. This approach has made it easier for sellers to grow their business without in-person sales. Through its strong focus on social media and digital tools, Younique helped shape a more modern approach to direct selling.
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(Source: FullStory Customer Case Study)
Using analytics to improve customer experience
Younique uses analytics tools to better understand the way customers interact with its online store. By tracking website performance and customer behavior, the company can identify areas for improvement and make the shopping experience smoother. These insights help Younique improve website functionality, support business operations, and create a better experience for customers.
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(Source: Younique Official Program Page)
Building leadership skills within the sales network
Younique introduced the Rising Leaders Program to help distributors build leadership skills and grow within the company. The program provides mentorship, helps to improve performance, and offers opportunities for personal and professional development. Through this support, Younique encourages a stronger and more stable sales network.
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(Source: Younique Official Saprea Page)
How Younique connects profit with purpose
Younique includes charitable giving as part of its business approach. A portion of the company's profits supports Saprea, a nonprofit organization that provides healing resources for survivors and education programs aimed at prevention. By making charitable contributions a regular part of its operations, Younique supports a meaningful cause while running its business. This commitment helps the company stand out in the direct selling beauty industry.
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(Source: Google Play)
Y-App for mobile business management
Younique introduced the Y-App to help Brand Ambassadors manage their businesses from their mobile devices. The app brings together communication tools, business resources, company updates, and important information in one place. With easy access to these features, Brand Ambassadors can stay connected, track their activities, and manage their work wherever they are. This mobile-focused approach makes running a Younique business more convenient and efficient.
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(Source: PR Newswire)
Virtual try-on technology
Younique introduced the Younique Beauty Guide, an online tool that lets customers try beauty products virtually before making a purchase. Using facial recognition technology, the tool helps customers find suitable shades across different makeup categories. This feature makes product selection easier and gives customers greater confidence in their choices. It also helps Presenters offer better recommendations and creates more interactive and convenient shopping experience.
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(Source: Younique)
Events and travel rewards program
Younique keeps its distributor community engaged through major events like the Global Convention and Rewards Trips. These programs give distributors opportunities to learn new skills, connect with others, and receive recognition for their achievements. Participants can join through both in-person and virtual options. Also, Younique's top performers may qualify for special travel rewards as well. Through this, Younique helps build a strong sense of community and supports its #MoreThanMakeup mission.
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$368 million
In 2024, Younique's estimated revenue reached $368 million, according to Business For Home.
100%
The company contributes 100% of its net profits to initiatives that help communities worldwide.
40%
Through personal sales, Younique Brand Ambassadors can receive up to 40% in retail earnings.
18 countries
People can purchase a Younique starter kit in 18 countries where the company operates.
10%
Through its partnership with Saprea, Younique gives 10% of its profits to support survivors of child sexual abuse.
5,500+
More than 5,500 women have taken part in the Saprea Retreat with support from Younique’s contributions to Saprea.
750+
The Saprea Healing Webinar has been attended by over 750 survivors.
30
People from 30 countries have taken part in the Saprea Healing Webinar.
86
The organization runs 86 support groups globally.
10
People in 10 countries can access Saprea support groups.
Revenue
Total Sales
2025 : $368 million
Top Achievements
- Valued at $1 Billion following Coty Inc.'s 60% stake acquisition in January 2017.
- YOU·OLOGY Serum named an Editor's Pick by SHAPE Magazine.
August 14, 2023Younique marks 10 years with the launch of an enhanced affiliate program.
December 16, 2021Get your holiday glow with Younique’s bundle #10.
July 28, 2021Younique updates its presenter fast start program.
July 04, 2021Discover Younique’s new eye essentials bundle.
January 26, 2021Younique names Steve Carlile as Chief Marketing Officer.
December 02, 2020December skin care sale features Younique cleansing balm and rose water.
November 10, 20204D Mascara, Lash Primer, and Lash Serum featured in Younique holiday sale.
November 04, 2020Younique appoints Kristi Hubbard as Chief Executive Officer.
July 08, 2020Younique names Kristi Hubbard as President.
March 06, 2020Younique supports the Younique foundation on International Women’s Day.
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—Brian Holman
President Younique
—Derek Maxfield
Founder of Younique