Optavia – MedifastCompany overview

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  AcedIt program

  

  The AcedIt program provides a platform to recognize team members for their exceptional work that supports business goals and reflects the basic cultural values. It encourages gratitude, relationships, and make a supportive workplace community. With a 93% activation rate and 65% active users, the platform exhibits high engagement rate. The platform also teamed up with the LiveWell wellness initiative to focus on the health and well-being of the employees.

  (Source: Medifast)

• Medifast's OPTAVIA ASCEND Strategy

  

  Medifast introduced OPTAVIA ASCEND in January 2025. It's a new line of high-protein, fiber-rich mini meals and daily nutrient packs. The products are part of two science-backed plans designed for people using GLP-1 medications and for those who want to maintain weight loss. These meals help preserve weak muscle, which can be lost quickly during weight loss. Use of GLP-1 medications can also trigger this. The plans include personalized coaching, community support, and a collaboration with LifeMD to provide access to medication. It aims to improve overall health through accurate weight loss and proper results.

  (Source: Medifast)

  

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  OPTAVIA’s lifestyle lessons for better metabolic health

  

  In January 2026, OPTAVIA released the second episode of its docuseries, “Health by Design: Spain”. The episode shows the way communities in Galicia and Madrid support metabolic health through better lifestyles, balanced diets, and strong social connections. It was hosted by Dr. Wayne Andersen and Nicholas Johnson and thousands of coaches from different parts of the world have participated in this. They shared varied ideas about social bonds, routines, and community-oriented living. They believe that these factors can help address America’s metabolic health challenges.

  (Source: Medifast)

• Medifast's metabolic synchronization strategy

  

  In October 2025, Medifast introduced Metabolic Synchronization™, a science-backed approach created for the betterment of metabolic functions and improve overall health. The system targets excess fat, preserves lean muscle, and protects healthy muscle. It will help achieve a 14% reduction in abundant fat and 98% lean mass retention in 16 weeks. The program includes clinical research, coach-guided plans, and new strategies to help individuals maintain results even when facing challenges like GLP-1 plateaus. Backed by over 40 years of clinical data, the program aims to reach a new phase in Medifast’s mission to promote lifelong health. Also, additional products are planned for 2026.

  (Source: Medifast)

  

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  OPTAVIA gets major marketing campaign to raise awareness

  

  The multi-million‑dollar nationwide marketing campaign of Medifast increases awareness of the OPTAVIA brand and attract new customers. The campaign is supported by a $30 million investment and spreads across digital, social, and traditional media. This strategy aims to make the brand more visible through improved engagement. The company believed that this would attract new customers and support further growth of the business. This effort is an important part of Medifast’s broader plan to expand reach and support its coaching network.

  (Source: Medifast)

• New initiatives aim to enhance coach productivity and growth

  

  Medifast plans to improve the OPTAVIA coach network by giving coaches better tools, data, and support systems to help them grow their businesses and attracts more customers. The company has proposed new programs and digital resources that make it easier for coaches to track progress, workflow, and build their leadership skills. These steps aim to increase coach productivity, support customer acquisition, and make it simpler for both new and experienced coaches to succeed in the business.

  (Source: Medifast)

  

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  Continued cost efficiency via “Fuel for the Future”

  

  Medifast continues to push its “Fuel for the Future” cost efficiency program, which has helped reduce expenses in the the business. In 2024, these efforts made up to $21 million in savings, and the company is ready to target another $15 million to $20 million in savings in 2025. The money saved is being used to support priorities like product innovation and other marketing initiatives that can help expand the brand.

  (Source: Medifast)