Lux InternationalCompany overview

• 

  Building market presence through European trade shows

  

  Lux International takes part in major trade shows across Europe to present its products to both businesses and customers. These events give the company a chance to interact directly with people and understand their needs. The company believes that this will build stronger relationships with customers and improve its growth. It also helps increase brand awareness and bring more opportunities for new partnerships in important markets.

  (Source: Lux International)

• Growth strategy across B2C, B2B, and B2G channels

  

  Lux International expands its business across different customer groups, such as individual buyers, businesses, and government organizations. Instead of dependence on direct selling alone, the company uses multiple channels for growth. This approach helps it reach more markets, reduces risk, and creates a more stable source of revenue through a wider customer base.

  (Source: Lux International)

  

• 

  Premium quality through German manufacturing

  

  Lux International highlights its AEROGUARD 360° with the “Clean Air. Made in Germany.” message to show strong quality and reliability. The product uses HEPA 13 filters that can capture up to 99.95% of harmful particles and shows its high performance. The company stands out from its competitors by using its German manufacturing background to combine long experience, advanced features, and smart technology.

  (Source: Lux International)

• Strengthening markets with local distributor support

  

  Lux International works with local distributors in each country to grow its business to further heights. The company started official partnerships with local distributors where some distribution already exists. For example, in 2024, it signed distributors in Hungary and Austria. These partners handle after-sales service, spare parts, and customer growth for both businesses and individual buyers. This approach helps to improve service quality and builds stronger, long-term customer relationships in each market.

  (Source: LinkedIn)

  

• 

  Standardizing product knowledge across markets

  

  Lux International uses its internal distributor training program, called Lux Academy, to prepare distributors before launching products in new countries. In 2024, it held two Europe-wide training sessions where teams from seven countries learned about the AEROGUARD 360° before its launch. This proper training approach ensures that everyone understands the details of the product and is ready to sell it. It also maintains consistent quality across more than 30 countries.

  (Source: Lux International)

• A structured approach to sustainable product disposal

  

  Lux International gives customers clear instructions on how to safely recycle its electronic products when they are no longer in use. It encourages people to use approved recycling centres and take part in local recycling programs. This shows that the company is trying to be responsible with its products and support practices that are good for the environment.

  (Source: Lux International)

  

• 

  Rewarding top performers through recognition events

  

  With the aim to recognize and reward its top distributors, Lux International hosts special events such as the Club of Excellence. These events bring people together to celebrate achievements, share ideas, and learn from each other. They help improve distributor engagement and build stronger connections across the company’s global network.

  (Source: Lux International)

• In-home demonstrations as a core sales strategy

  

  Lux International mainly sells its products through personal consultations, either at home or in business settings. Trained representatives show how the products work and suggest options based on each customer’s needs. This approach helps build trust and strong relationships, which often leads to repeat purchases and additional sales over time. The company also offers free consultations to make it easy for customers to get started.

  (Source: Lux International)