CowayCompany overview

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  Coway’s plan for sustainable growth

  

  Coway plans for steady and long-term growth with the launch of its new Corporate Value-Up Plan. This initiative aims to deliver better returns for shareholders, increase the use of capital more efficiently, and enhance corporate governance. Everything ultimately leads to the goal of improving the overall value of the company.

  (Source: Coway)

• Growing the Coway brand globally

  

  Coway aims to grow its business into different countries across the world through entering new markets and local subsidiaries. The company will use market-specific marketing strategies to increase brand awareness around the world. It also plans to create products and services aligned with local needs to stay competitive in each region.

  (Source: Coway)

  

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  Building brand awareness for BEREX

  

  With its sleep and wellness brand, BEREX, Coway aims to expand its product range and improve customer experience with the brand. The company will increase its offline store presence to offer a better in-person experience in South Korea. It also plans to improve overall awareness of the BEREX brand through better marketing campaigns.

  (Source: Coway)

• New growth opportunities in silver care

  

  Coway plans to enter the silver care (elderly care) market in South Korea as part of its efforts to find new growth opportunities. Through its new subsidiary, Coway Life Solutions, which was established in October 2024, the company aims to start a next-generation elder care service. Coway also plans to actively pursue partnerships to enhance its new business areas.

  (Source: Coway)

  

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  Core product innovation

  

  Coway plans to strengthen its core products with new and innovative products and will increase funds for research and development, IT, and customer services. The company will also improve its digital capabilities for the betterment of sales channels and run the business more efficiently.

  (Source: Coway)

• Improved shareholders return policy

  

  Coway raised its total shareholder return ratio to 40% to better balance growth investments with steady and predictable returns for shareholders.

  (Source: Coway)

  

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  Grow R&D and improve product differentiation

  

  Coway increases investment in research and development under its “New Coway” strategy. This is mainly to create more distinctive products. Also, the company believes that this will help to strengthen its technology leadership and stay competitive over the long term.

  (Source: PR Newswire)

• Global subsidiary growth strategy

  

  Coway expands its overseas subsidiaries in key markets such as Malaysia, the United States, and Thailand. This growth helps increase revenue and strengthens the company’s business structure in different countries around the world.

  (Source: Laotian Times)

  

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  Providing better customer experience

  

  Through continuous innovation, Coway focuses on compelling customer experience in direct selling, which is critical for maintaining their 10 million+ global rental accounts. The company prioritizes convenience, thoughtful design, and high-quality service as important elements of its long-term growth strategy. As one of the top MLM home care companies globally, Coway's emphasis on design innovation and service excellence differentiates it in the direct selling industry.

  (Source: Coway)