Wisconsin, also known as America’s Dairyland, is one of the best places to grow or expand your network marketing business. Being a start-up company in Wisconsin has many opportunities under its pro-business environment, such as tax-friendly policies, great infrastructure, good connectivity, business funding, and skilled and dedicated workers.
Global retail sales in the industry stayed flat at $163.9 billion in 2024. This is a clear sign that the post-pandemic slump may be slowing down, with growth likely to pick up again in the years ahead. The global number of independent sales representatives remained almost the same in 2024 at 104.3 million, a 0.1% increase. But still the 2024 total is 4.2% less than the pre-pandemic sales force of 109.0 million in 2019.
The state is widely known for having a strong agricultural and manufacturing-based economy. However, recently the region has been attracting more and more entrepreneurs who are interested in beginning a business in a variety of industries. As of today, small businesses in Wisconsin provide jobs for 1.3 million workers, making up 48.8% of the workforce. Wisconsin generated $816 million in retail sales, with 278,227 individuals involved in direct selling. Considering the direct selling landscape, there is plenty of room for young entrepreneurs to grow and develop their business.
List of top MLM companies in Wisconsin
If you form a new business in Wisconsin, the gains are plenty that can range from financing to deriving exemptions and credits on taxes. Here is a list of top MLM companies in Wisconsin, contributing a great deal to the US direct selling industry. The US direct selling sector recorded $34.7 billion in retail sales, with 12.2 million people participating. Each seller, on average, accounted for about $6,400 in yearly sales.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of leading MLM companies in Wisconsin
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Hy Cite Enterprises, LLC |
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| 2 | Regal Ware, Inc. |
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| 3 | L’BRI PURE n’ NATURAL |
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Company age and leadership: Leaders of MLM companies in Wisconsin
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Hy Cite Enterprises, LLC | 1959 | 67 | Paulo Moledo | Peter O. Johnson |
| 2 | Regal Ware, Inc. | 1911 | 115 | Ryan Reigle | James O. Reigle |
| 3 | L’BRI PURE n’ NATURAL | N/A | N/A | Linda Kaminski | Linda Kaminski |
Direct Selling in Wisconsin: Trends and Top MLM Companies for 2026
Hy Cite Enterprises, LLC
Hy Cite Enterprises, LLC
Hy Cite Enterprises is a direct sales and marketing firm in the home products industry. Among its products are cookware systems, air and water purification systems, juice extractors, dinnerware, cutlery, and cleaning systems. These are sold through individual authorized distributors. Its products are mostly meant for the improvement of quality of life in the home. The corporation was established in 1959 and is located in Madison, Wisconsin.
Country: USA
Website: www.hycite.com
Top Earners: NA
Products & Services: Cookware, Water Treatment Systems
Founder: Peter O. Johnson
CEO: Paulo Moledo
Year Founded: 1959
Headquarters: Middleton, WI,USA
Achievements: NA
Regal Ware, Inc.
Regal Ware, Inc.
Regal Ware, Inc. is a private manufacturer and marketer of houseware products in North America. The firm focuses on food and beverage preparation with an emphasis on health and nutrition. Some of its products include premium stainless steel and non-stick cookware lines and coffee French presses. It was founded in the year 1911.
Country: USA
Website: www.regalware.com
Top Earners: NA
Products & Services: Coffee/Tea/Specialty Beverages, Cookware, House and Kitchenwares
Founder: James O. Reigle
CEO: Ryan Reigle
Year Founded: 1911
Headquarters: Milwaukee, WI, USA
Achievements: NA
L’BRI PURE n’ NATURAL
L’BRI PURE n’ NATURAL
L'BRI manufactures and distributes cosmetic goods. They also have their website for ecommerce which offer products that include all kinds of cosmetics for the face and body. Products include makeup, nutritional tablets of skincare, lip care, moisturizers, anti-aging creams, and many more. Apart from that, they also offer hair care, sun care products for men, baby care, home care, health and wellness, and many more.
Country: USA
Website: www.lbri.com
Top Earners: NA
Products & Services: Cosmetics, Skincare
Founder: Linda Kaminski
CEO: Linda Kaminski
Year Founded: NA
Headquarters: Drive Mukwonago, WI, USA
Achievements: NA
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Quotes from the leaders of top MLM companies in Wisconsin
As a purpose-driven, service-built, and relationship-based company, we are dedicated to forging true partnerships—not just transactions. By bringing together industry leaders and partners, we are strengthening the foundation for collective success, ensuring we continue to deliver high-quality cookware solutions to consumers worldwide.
The rebranding wasn’t merely about aesthetics but encapsulating the very soul of Hy Cite—our dedication to unity, belonging, and providing unparalleled opportunities. LaVisual has been instrumental in translating this ethos into a compelling brand narrative.
At Hy Cite, we know that not much can be achieved alone; therefore, trusting each other is paramount. Our employees are our number one priority. Why? We believe that happy, engaged, empowered, trained, and well-equipped employees will always do the right thing to support the businesses of our independent distributors. We unabashedly place the most value on people and relationships over everything else—starting at the home office and branching out from there.
Crafting a new path for direct sales with transformative ideas
From 2021 to 2024, sales in the Americas fell at a CAGR of 2.8%, though they increased modestly by 0.8% in 2024. In 2024, the region generated $61,189 million in sales, which marked 37.3% of global sales, and ranked as the second-largest region by sales.
Wisconsin has highly favorable regulations for all types of businesses. There are 13 different types of tax credits that can be claimed against corporate income as well as franchise tax by the corporation. Besides, there are no income taxes to pay, and an S corporation loss or income will pass through to the stockholders.
Moreover, a start-up company in Wisconsin that is LLC can enjoy the choice of different ways for profit distribution unlike a partnership that goes with 50-50.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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