Popular as the “Sooner State”, Oklahoma is a state that greatly encourages all kinds of businesses. Oklahoma has three inland ports and 3,850 miles of rail and 12,000 miles of highway, serving 26 major cities that are located within 800 miles. A total of 191,781 people participate in direct selling, contributing $459 million in retail sales. The business-friendly rules along with tax incentives and central market position of Oklahoma define it as an excellent destination for network marketing startups.
Global retail sales grew during the pandemic, went up to 2.2% in 2020 and 2.0% in 2021. In the years that followed, sales declined from $170,023 million to $163,863 million in 2024 with a drop of 3.6%, or a decline of CAGR 1.2% over three years. The decrease from 2023 is minimal. Even so, 2024 sales remain slightly above pre-pandemic levels, up $675 million, or 0.4%, from $163,188 million in 2019.
In 2024, independent sales representatives totaled 104.3 million, a marginal increase of 0.1%. The workforce remains 4.2% smaller than the 109.0 million recorded in 2019.
Labor expenses in Oklahoma are 25% less expensive than the nationwide standard, which makes manufacturing the strongest business sector in the state. Manufacturers benefit from this location because of its centralized position and multiple transport options. The state also has a highly skilled workforce and an organized supply chain that utilizes the mobile portal named Connex Supply Chain Portal. The manufacturing industry within Oklahoma presents multiple possibilities to its businesses. This includes;
- Aerospace and defense
- Chemicals, plastics, and rubber
- Food, fiber, and forestry
- Foundries and metalworking
- Healthcare and bioscience
- Household and chemical
- Machinery, instruments, and appliances
- Transportation and distribution equipment
List of top MLM companies in Oklahoma
Five major Oklahoma cities including Lawton, Tulsa, Bartlesville and Tahlequah and Broken Arrow make up the best business environment in the state. These top MLM companies in the state have found their distinctive space within the US direct selling industry.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of leading MLM companies in Oklahoma
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | SeneGence International |
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| 2 | PaperPie |
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Company age and leadership: Leaders of MLM companies in Oklahoma
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | SeneGence International | 1999 | 27 | Joni Rogers | Joni Rogers-Kante |
| 2 | PaperPie | N/A | N/A | Craig White | Randall White |
Building direct sales business in the Sooner State: Oklahoma’s top MLM companies
SeneGence International
SeneGence International
SeneGence is a company established by Joni Rogers-Kante in 1999 and has its headquarters located in California. The firm manufactures and distributes skin care and makeup products to a wide range of customers.
Over the years, SeneGence has earned its own special place in network marketing and has also built a team of successful distributors.
Country: USA
Website: https://web.senegence.com
Top Earners: 15
Products & Services: Cosmetics, Personal Care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, Lake Forest, California, United States
Achievements:
Recipient of 2024 Beauty innovation award
Finalist of 2024 Beautymatter next awards
PaperPie
PaperPie
PaperPie is a direct selling company that sells fun, award-winning children's books, learning games and educational materials. Consultants market the product primarily through in-home parties and directly to the school and library market. The company was founded in 1965 and has its headquarters in Tulsa, Oklahoma.
Country: USA
Website: NA
Top Earners: NA
Products & Services: Baby/Childcare, Books, Educational Materials, Encyclopedias, Toys/Games
Founder: NA
CEO: Craig White
Year Founded: 1965
Headquarters: Tulsa, Oklahoma, United States
Achievements: NA
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the top leaders of Oklahoma MLM company
Our field is the heart of our company, and providing access to an educational resource such as Social Media Day is how our corporate team can ensure distributor success during the upcoming holiday season.
You know best what works for you. However, you must be honest with yourself and recognize your own shortcomings and put together a plan to overcome them. Trust your gut and do what feels ‘right’ for you, your family and your life.
Recent news on top MLM companies in Oklahoma
SeneGence wins 2025 Beauty Innovation Award
SeneGence has won the 2025 Beauty Innovation Award for its Microbiome Daytime Moisturizer. The product was named Microbiome Skin Care Product of the Year due to the brand’s focus on science-based, microbiome-friendly skincare.
Alan Rogers Kante recognized among top young direct selling leaders
SeneGence Chief Experience Officer Alan Rogers Kante has been named to Direct Selling News 2025 40 Under 40 list. This implicates the importance of young executives in driving innovation and shaping the future of the direct selling industry.
SeneGence won 2025 Shop TODAY Beauty Award
SeneGence’s LipSense pH Glossy Tint won a 2025 Shop TODAY Beauty Award for its innovative pH formula. The product was selected from over 500 entries, highlighting SeneGence’s focus on high-performing, science-driven beauty products.
SeneGence celebrated 25 Years with ‘Year of Color’
SeneGence marked its 25th anniversary with a “Year of Color,” celebrating its history of beauty innovation. The milestone brought new shades, products, and formulas that blend vibrant color with skincare benefits, reflecting the brand’s focus on confidence and quality.
AskMen named SeneGence Men’s Shave Cream best in 2025
SeneGence’s Men’s Shave Cream won Best Shave Cream at the 2025 AskMen Grooming Awards. The award recognized products that enhance the daily grooming experience, as chosen by AskMen’s expert reviewers.
Conclusion
Oklahoma holds the third position for wind energy generation and fourth for wind energy employment and sixth for solar potential. The state produces 40% of its power from renewable sources, making the renewable sector economically profitable in Oklahoma.
These types of business ventures would be suitable for individuals who identify as technical or managerial or have an interest in outdoor activities.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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