Missouri stands atop the list for best state to start a business with only 139.43 establishment deaths per 100,000 people. Corporate income tax rate is at an all-time low in the state, with a mere 4%. This cuts down tax liability of network marketing businesses. It also has some incentives for tax like Rebuilding Communities Program wherein qualifying businesses who locate or relocate within a distressed community can claim tax credits.
Compared with pre-pandemic levels, global retail sales in 2024 were slightly higher, totaling $163,863 million, that is about $675 million, or 0.4%, above 2019. This came after sales rose 2.2% in 2020 and 2.0% in 2021, then declined from $170,023 million in the following years. The overall drop from 2021 to 2024 was 3.6%, or a CAGR of 1.2% with only a minor decrease from 2023. After a slight drop in recent years, the number of independent sales representatives showed little change in 2024. The total reached 104.3 million, up just 0.1%. However, this figure is still 4.2% lower than the 109.0 million representatives recorded in 2019.
If you start a new company in Missouri that is an S corporation, no income tax is paid by the corporation or firm. The corporation's income or loss will actually be passed down to the stockholders. One of the prominent advantages of an S Corporation is that it has an independent existence. The death or disability of a stockholder will not affect operations in the business.
Missouri has plenty of advantages for all types of businesses, making it the right spot for starting your direct selling business. Also, Missouri has 194,361 direct sellers,and $492 million in retail sales.
Across the US, 12.2 million direct sellers drive $34.7 billion in retail sales, averaging about $6,400 per person annually.In 2024, the Americas recorded $61,189 million in sales, up slightly by 0.8% from the previous year. Despite this increase, sales in the region declined at a CAGR of 2.8% from 2021 to 2024. The Americas accounted for 37.3% of global sales, ranking second overall.
List of top MLM companies in Missouri
One of the most salient features of the "Cave State" is the "Missouri Advantage", stemming from low operating costs and high ROI. These are just some of the reasons why companies such as Edward Jones and VA Mortgage Center established their business in the state. Let’s look at some of the most successful MLM companies in the state.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Discover the top 100 MLM companies of the world, driving innovation and success in the MLM industry.
Top product segments of MLM companies in Missouri
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Reliv International, Inc. |
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| 2 | Jordan Essentials |
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| 3 | jBloom |
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Company Age and Leadership: MLM companies in Missouri
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Reliv International | 1988 | 38 | Ryan Montgomery |
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| 2 | Jordan Essentials | 2000 | 26 | Nancy Bogart |
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| 3 | jBloom | 2013 | 13 | Bret Bonacorsi |
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Recent news on top MLM companies in Missouri
Plunder Design joined jBloom with support for consultants
jBloom Designs has acquired Plunder Design in a move that brings two jewelry-focused direct selling companies together. The acquisition is designed to support consultants and customers through shared training, provide a smoother transition for Plunder stylists, and expand the jBloom community.
US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Innovating the direct sales landscape: Most successful MLM companies in Missouri
Reliv International, Inc.
Reliv International, Inc.
Reliv International, Inc. is a multi-level marketing company founded in the year 1988. The company’s product line includes nutritional supplements and personal care items.
Country: USA
Website: www.reliv.com
Top Earners: NA
Products & Services: Nutritional Supplements, Personal Care
Founder: Robert and Sandy Montgomery
CEO: Ryan Montgomery
Year Founded: 1988
Headquarters: Chesterfield, Missouri, USA
Achievements: NA
Jordan Essentials
Jordan Essentials
Established in the year 2000, Jordan Essentials is an MLM company with headquarters in Missouri. The company manufactures and distributes products that include aromatherapy, cosmetics, essential oils, fragrances, green/organic/eco-friendly, personal care, skincare, spa products.
Country: USA
Website: www.jordanessentials.com
Top Earners: 8
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Fragrances, Green/Organic/EcoFriendly, Personal Care, Skincare, Spa Products
Founder: Nancy Bogart
CEO: Nancy Bogart
Year Founded: 2000
Headquarters: Nixa, Missouri, USA
Achievements: NA
JBloom
JBloom
JBloom was founded in the year 2004. The company’s main product is jewelry items. The headquarters is in Saint Peters, Missouri.
Country: USA
Website: www.jbloomdesigns.com
Top Earners: NA
Products & Services: Jewelry
Founder: Jennifer Bonacorsi
CEO: Jennifer Bonacorsi
Year Founded: 2004
Headquarters: St. Peters, Missouri, USA
Achievements: NA
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Quotes from the leaders of top MLM companies in Missouri
The online delivery of messaging, training and recognition was extremely effective and put Reliv in front of more distributors, customers and prospects at one time than ever before. This mode of communication for distributor events, large and small, will definitely be an important and ongoing approach for the future.
At Jordan Essentials, we remain committed to our multi-level marketing model, which has allowed us to build a strong, supportive community and create meaningful opportunities for so many.
I see a lot of companies just frankly changing who they are and trying to adapt when it’s a long game. I think our industry has completely forgotten that. If you look at our business, it feels familiar because we didn’t change who we are. You would see that while we did innovate and adapt over the last three years, we still stand pretty solid on our basic principles and the structure and the design of our company.
Missouri’s MLM market: Where opportunity meets growth
A startup company in Missouri enjoys quite a number of benefits within the state right from low operating cost to tax credits. The state also has easy access to grants and loans to aid in MLM business expansion.
The state was ranked #1 in 2014 and remained to be the best state for banking. Missouri fell among the top 10 states in the country concerning the employment growth within the financial sector. The overall rank of Missouri as ranked by the Tax Foundation's State Business Tax Climate Index is #15 in the State Business Tax Climate Index.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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