Nestled in the northeastern corner of the US, Maine is one among the six states of the New England region, with rocky beaches, historic lighthouses, and vast pine forests. Despite being sparsely populated, Maine maintains a steady GDP by investing in its traditional businesses like maritime, lobster farming, and shipbuilding. Maine as a small-town community, thrives on and excels in small local businesses. The state has over 151,000 small businesses, out of which 44791 people are involved in direct selling business. As per 2023 reports, the retail sales revenue of Maine accounted for $161M.
This local business trend and community culture is what makes Maine a favorable space to do MLM businesses. The state’s local banks are willing to finance existing and upcoming entrepreneurs. Unlike in larger cities like New York and Los Angeles, network marketing businesses in Maine need to earn the trust of the local community before onboarding new distributors. Surprisingly, Maine is still one of the states where door-to-door sales of MLM products exist in 2025.
List of top MLM companies in Maine
Though Maine doesn't have its own homegrown network marketing brands, the major brands listed below have a strong and relevant presence in the state, especially in major cities like Portland, Bangor, and Lewiston. The state encourages community interaction hence direct selling business in Maine happens mainly through personal consultations and in-person interactions.
# | Name | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Herbalife | 5,000 | 5,062 | -1% | 1980 |
2 | Mary Kay | 2,400 | 2,500 | -4% | 1963 |
3 | LuLaRoe | 395 | 400 | -1% | 2013 |
4 | Pampered Chef | 300 | 300 | 0% | 1980 |
5 | The Avon Company | N/A | N/A | N/A | 2015 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in September 2025
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2023
13 Million People Involved • $36.7 Billion in Retail Sales
State/Territory | People Involved | Retail Sales |
---|
Top 10 States by People Involved in Direct Selling
Top 10 States by Direct Selling Retail Sales
Source: Direct Selling Education Foundation (DSEF) • Data from 2023
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Conclusion
If you walk through the cobblestone streets of Portland in Maine, you will spot countless red-brick buildings with the old-world colonial charm. These buildings house numerous small businesses, which form the backbone of Maine’s economy.
Maine might not be as commercialized as other coastal states like Florida or Hawaii, but it has the charm of an old, quaint town with cozy vibes, rugged beaches and plenty of forests to hike in. Its close-knit community is an advantage if you want to build quality connections, a strong client network while scaling your MLM business. To conclude Maine is an underrated destination to grow your multi-level marketing business while connecting with nature, beaches and salty coastal breeze.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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