Although Idaho has a relatively small population compared to Texas and Florida, it is one of the business-friendly states in the US. Several companies have opted to establish their business in Idaho. This is excellent news for entrepreneurs and aspiring network marketers alike.
During the pandemic, global retail sales grew by 2.2% in 2020 and 2.0% in 2021. But later sales dropped from $170,023 million in 2023 to $163,863 million in 2024, which marked a 3.6% drop, or a CAGR of 1.2%. The decline from 2023 was small. Still, the 2024 sales of $163,863 million is slightly higher than the pre-pandemic level of $163,188 million in 2019, up by $675 million or 0.4%. The number of independent sales representatives in 2024 was 104.3 million, rising just 0.1%. Compared to 2019, the workforce is down 4.2%, from 109.0 million.
Idaho ranks eighth lowest among all 50 states in terms of labor cost; this will be a good thing for a small business that might not have created much cash flow to begin with. The state also has a 13.84% rate of new employer business actualization, which means that for every 100 business applications, nearly 14 become employers within the first two years. Idaho has achieved $246 million in retail sales, with 103,444 individuals engaged in direct selling in 2024.
In the US, direct selling brought in $34.7 billion in retail sales, with 12.2 million people taking part. That means each seller added about $6,400 to the yearly total.Sales in the Americas dropped at a CAGR of 2.8% between 2021 and 2024 but saw a small rise of 0.8% in 2024. That year, the region recorded $61,189 million in sales with 37.3% of global sales, making it the second-largest market.
List of top MLM companies in Idaho
Start-ups in Idaho create 6.1 jobs per 1,000 residents! Top MLM companies have taken advantage of this fact and have successfully ventured their multi-level marketing business in Idaho. The below mentioned network marketing companies have made their mark in the US direct selling industry.
©
Epixel MLM Software
Source - Direct Selling Association of USA
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Here’s an overview of the top MLM companies of the world and their revenue in the past years!
Top product segments of leading MLM companies in Idaho
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Melaleuca, Inc. |
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| 2 | Scentsy, Inc. |
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| 3 | Damsel in Defense |
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Company age and leadership: Leaders of MLM companies in Idaho
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Melaleuca, Inc. | 1985 | 41 | Jerry Felton |
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| 2 | Scentsy, Inc. | 2004 | 22 | Orville Thompson |
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| 3 | Damsel in Defense | 2015 | 11 | Mindy Lin |
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Empowering entrepreneurs: Stories of thriving MLM companies in Idaho
Melaleuca, Inc.
Melaleuca, Inc.
Country: USA
Website: www.melaleuca.com
Top Earners: 58
Products & Services: Homecare, Nutritional Supplements, Personal Care
Founder: Frank VanderSloot
CEO: Frank VanderSloot
Year Founded: 1985
Headquarters: Idaho Falls, Idaho,USA
Achievements:
- BBB’s Torch Award
- Forbes’ Best Employers in America
- US Chamber of Commerce’s Blue Chip Award
- Horatio Alger Award
- American Red Cross’s Corporate Partner of the Year award
Scentsy, Inc.
Scentsy, Inc.
Country: USA
Website: www.scentsy.com
Top Earners: 4
Products & Services: Candles/Candle Accessories, Essential Oils, Fragrances, Home Accessories/Décor
Founder: Kara Egan, Colette Gunnell
CEO: Heidi Thompson, Orville Thompson
Year Founded: 2004
Headquarters: Meridian, Idaho,USA
Achievements:
- Scentsy ranked No. 22 in the DSN Global 100 list for direct selling companies in 2023
- Scentsy was recognized among the Idaho Private 100 companies
Damsel in Defense
Damsel in Defense
Country: USA
Website: www.damselindefense.net
Top Earners: NA
Products & Services: Security Systems/Devices
Founder: Mindy Lin
CEO: Mindy Lin
Year Founded: 2015
Headquarters: Meridian, Idaho,USA
Achievements: NA
Quotes from the leaders of Idaho MLM companies
It hasn’t always been easy, and we’ve had our ups and downs, but we have always been anchored by our culture. A key aspect of great leadership is to see yourself as the steward of a culture, not the owner of a business. We see ourselves as stewards of Scentsy-ness.
We are a mission-based company that seeks to Equip, Empower and Educate women. As a result many of our national representatives are survivors and take this mission very personally.
Melaleuca is bringing superior quality essential oils to the market and offering a better value than all of the market leaders, This translates into each bottle being defined by complete purity, uncompromising quality and unmistakable aromatic excellence. Our customers will equally benefit from pricing that is up to 50 percent below market leaders.
Recent news on top MLM companies in Idaho
USA Today honors Melaleuca as a top trusted brand in America
USA Today has named Melaleuca as one of America’s Most Trusted Brands of 2025 through a survey on emotional connection, trust and transparency of more than 24,000 US consumers. Executive Chairman Frank VanderSloot said this recognition is for its 40 years of ethical business practices.
Scentsy announces layoff of 116 workers
Scentsy announced the company will reduce its workforce by 11% to fight the business challenges. The company hired an additional 1,000 employees during the pandemic to improve the revenue of the company, but post–pandemic the challenges have increased enormously.
Happi ranked Melaleuca among top direct selling companies
Melaleuca ranked #27 on Happi’s 2025 Top 50 list. The list honors largest US-based household and personal products companies.
Scentsy was named to the 2025 Happi Top 50 list
Scentsy ranked #39 among Top Direct Selling Companies by Happi. The company achieved this ranking despite an 18% decline in annual sales for 2024.
Scentsy has secured its place within the DSN Global 100 list
Scentsy is ranked #24 on the 2025 DSN Global 100 list based on 2024 revenue of $472 million. It's for the 14th consecutive year Scentsy has been recognized by the Direct Selling Association (DSA).
Idaho is called "The Gem of the Northwest," due to its business-friendly regulations, low taxes, and easy access to infrastructure, creating a suitable ground for network marketing. Success of the above listed multi-level marketing companies proves this fact.
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Building your MLM business in Idaho could be a good idea, especially in larger cites, which include Boise, Nampa, Meridan, Idaho Falls, and Pocatello. These cities have a population larger than 50,000 people. If you choose to start your direct selling venture in these cities, you will have a large population base to pick from.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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