Puerto Rico is an incorporated territory of the US that is also a beautiful island and tourist spot. Companies trying to expand to international markets can utilize this territory as an excellent entry point because it contains several industries like manufacturing, tourism, and finance. The strategic location of the US territory helps with new opportunities for development and expansion. As Puerto Rico is located in the Caribbean Sea, it’s an ideal location for MLM businesses looking for a central hub to conduct business in multiple regions.
Tourism plays an important role in improving Puerto Rico’s economy, and sectors like finance, banking, and insurance have also expanded due to improvements in regulatory frameworks. Any company that wants to set up its business in Puerto Rico must first file with the Puerto Rico Department of State.
List of the top MLM companies in Puerto Rico
The MLM companies in the US have seen the highest growth throughout the years compared to those in other markets. The US direct selling industry is also the largest in the world. When it comes to Puerto Rico, the multi-level marketing businesses are quite popular due to the entrepreneurial opportunities they offer. Given below is the revenue and growth rate of Herbalife, a network marketing company whose presence has made a notable impact in the US territory.
| # | Company | Revenue 2025 (in million USD) |
Revenue 2024 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|
| 1 | Herbalife | 5,038 | 5,000 | 1% | 1980 |
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Top 10 States by People Involved in Direct Selling
Top 10 States by Direct Selling Retail Sales
Source: Direct Selling Education Foundation (DSEF) • Data from 2024
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of leading MLM companies in Puerto Rico
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Herbalife |
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Company age and leadership: Leaders of MLM companies in Puerto Rico
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Herbalife | 1980 | 46 | Stephan Gratziani | Mark R. Hughes |
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Quotes from the leaders of Puerto Rico MLM company
As the world’s largest active and lifestyle nutrition brand, the impact we have made in the world is truly incredible. Our scale and reach globally puts us in a unique position to become one of the world’s most important health and wellness platforms. Our belief in our business model and the value, service, and opportunity it provides is stronger than ever. Stephan Gratziani, Herbalife CEO
At Herbalife, we’re committed to cultivating meaningful careers and building a community that champions wellbeing, innovation, and purpose. Michelle Kwait, Chief human resources officer at Herbalife
Introducing balanced nutrition to millions of people in the world is a dream come true for me. Mark HughesHerbalife Founder
According to the Direct Selling Education Foundation, for the year 2024, the total number of people involved in direct selling in Puerto Rico was 63,550, and it generated annual retail sales of $544 million. This data shows the influence of MLM companies in Puerto Rico. Sectors like tourism have helped MLM small business owners generate income by selling their products to outsiders. Sectors like manufacturing, technology, energy, and bioscience are also strong in the state. Considering all these assets and resources, Puerto Rico is the perfect place for MLM companies to start their businesses.
Source: Direct Selling Education Foundation, Online MLM Community
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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