Iowa is undoubtedly the ideal place where anything can be dreamt of and accomplished. The state has been ranked as the second-best location for businesses to be set up since the operational costs are low, the laws are friendly, and taxes are favorable.
Global retail sales grew during the pandemic by 2.2% in 2020 and 2.0% in 2021. In the years that followed, sales fell from $170,023 million to $163,863 million in 2024, a decline of 3.6% or a drop of CAGR 1.2% over three years. The decrease from 2023 is minimal. Even with this post-pandemic dip, 2024 sales remain slightly above pre-pandemic levels, up $675 million, or 0.4%, from $163,188 million in 2019. Like global sales, the number of independent sales representatives remained largely steady in 2024 at 104.3 million with only 0.1% increase. However, the 2024 total is still 4.2% below the pre-pandemic figure of 109.0 million in 2019.
Certainly, 33,331 new businesses were formed in the state last year itself, which is a record as well. A total of 204,866 people participate in direct selling, contributing $647 million in retail sales. As for business survival, it is 25% higher than the national level. Therefore, Iowa can be viewed as one of the most suitable states to pursue a network marketing venture in the country.
In the United States, the direct selling industry generated $34.7 billion in retail sales and involved 12.2 million participants. This means each direct seller accounted for roughly $6,400 in sales per year.
The state has steady backing from the public and exceptional living standards, thus proving it to be one of the soundest prospects for an investor in the field of multi-level marketing. It also has a diverse economy, for which advanced manufacturing, biosciences, and finance & insurance are considered as the driving sectors.
List of top MLM companies in Iowa
Iowa occupies the sixth place among the American states, with 79.5% of the population of the corresponding age being employed. Also, the median income per capita in this state is more than the national average of $99,720,745. It reached $102,220. Here is a list of the top MLM companies in Iowa.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of Iowa MLM companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Simply Said, LLC |
|
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Company Age and Leadership: Iowa MLM companies
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Simply Said, LLC | 2006 | 20 | Michelle Leuthold |
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Quotes from the leaders of top MLM companies in Iowa
Sharing the Power of language to make a positive impact in people’s lives by offering inspiration, humor, comfort and encouragement through creative expression.
Conclusion
When it comes to the business establishment death rate, the state ranks rather low per capita (2.13%), which is a quarter less than the average for the whole country. Further, its average business energy bill is 417.19$, which places it fifth from the bottom among the states. They are able to save and re-employ more than $200 extra per month in comparison with the average level in the country.
The WFDSA research states that seven of the nation's 24-billion-dollar markets are in the United States, highlighting the nation's leading position on the growth map for direct selling. From 2021 to 2024, sales in the Americas fell at a CAGR of 2.8%, though they grew modestly by 0.8% in 2024. Total sales in the region reached $61,189 million with 37.3% of global sales and ranked it as the second-largest region. Iowa occupies the sixth place among the American states with 79.5% of the population of the corresponding age being employed; the median income per capita in this state is more than the national average of $99,720,745 it reaches $102,220.
These changes suggest that the general public in this state of Iowa may be in a better position to either consume products in the local economy, or to invest in local businesses.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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