The United States is home to 7 of the 24-billion-dollar markets in the world, with over 12,990,000 independent representatives. It is also one of the mid-penetration markets, with a penetration rate of 0.134%. Coming to the state of Connecticut, there are 342,443 small businesses within the state. The business climate in the state is especially favorable and this has been boosted by several programs that are currently being implemented to offer short and long-term gains to business.
Over the recent past, Connecticut has been putting lots of effort to make itself more business-friendly, especially for small businesses. It can be said that there is no single best location for a business to be established in Connecticut. Fairfield County in particular, Stamford, and Greenwich are recognized as “Opportunity Zones.”
Like any other developed country, Connecticut also has its own financial center in Hartford, where there are many Fortune 500 firms and many world-class companies’ headquarters. Furthermore, many new businesses have also been registered in the city of Danbury, which has recently been ranked as the best small city in Ct to start a business.
Other ideal places to start a small business in Connecticut include:
Waterbury
Bridgeport
New Haven
These are some of the best cities where you could establish your direct selling business. However, some of these cities may be more suited to certain types of business than others.
List of top MLM companies in Connecticut
Connecticut is generally considered to be very business-friendly, has reasonable taxes, a fairly low cost of living and a high quality of living. This implies that if one wants to start a network marketing business in Connecticut, it won’t be difficult if you have the right tools and knowledge. Here is a list of the top MLM companies of the state.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Dive into this list of best 100 multi-level marketing companies of the world, if you are dreaming of ranking among the world’s MLM elite.
US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
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Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of leading MLM companies in Connecticut
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | North American Power |
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| 2 | Viridian Energy |
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Company age and leadership: Leaders of MLM companies in Connecticut
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | North American Power | 2009 | 17 | Deryl Brown | Kerry Breitbart and Carey Turnbull |
| 2 | Viridian Energy | 2009 | 17 | Steve Mahoney | Michael Fallquist |
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Quotes from the leaders of Connecticut MLM companies
Viridian started as an idea to help individuals make a large collective environmental impact by simply switching their energy supplier. It has turned into so much more. Viridian would not be the company it is today without our exceptional executive team and our dedicated independent sales associates. Their belief, support and dedication to this initial idea helped create a company that is better than I could have ever envisioned.
Conclusion
According to the research on the top 100 MLM companies of the world, 54% of the MLM companies are US-based, and 24% of them recorded positive growth. Connecticut alone has contributed a share of $284 million to the US retail sales revenue.
Besides, the Enterprise Zone Program can be a useful program, particularly for small businesses that are struggling. There are specific areas that are specifically recognized as the “Enterprise Zones”, and these are mentioned in the Department of Economic and Community Development (DECD) in Connecticut. This zone includes cities like Bridgeport, Norwalk, Hartford, Meriden and some others. If you choose to establish your business in an enterprise zone, you will be eligible for corporate business tax credits of 10 years. The first three years of the business will be 100% tax credit and the next 7 years will be 70% of tax credit. You will also be able to get low interest and easily get business loans.
If you are planning to start a venture in multi-level marketing, Connecticut can be an ideal destination.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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