Chile has always been known as a business-friendly place and for good reason. Chile enjoys a strategic location along the Pacific coast that naturally serves as an access route for global business. High-performing network marketing companies worldwide are fast at grabbing new opportunities all over Chile. And with access to both local and global markets, the possibilities are vast.
The World Federation of Direct Selling Associations (WFDSA) reports that MLM Chile brings in around $458 million annually. Sure, there was an 2.4% drop in sales in 2024, but the multi-level marketing (MLM) market is still packed with potential. For MLM entrepreneurs who are ready to adapt and make the most of new opportunities, there’s still plenty of room to grow in this dynamic, ever-evolving market.
In Chile, there are 363,287 active direct sellers. 82% of them are women and 18% are men. 76% of total retail sales of the Chile direct selling industry came from the cosmetics and personal care sector, 10% came from the home care sector and 7% came from the wellness sector . The market penetration rate of Chile is 0.139%, which falls under the high penetration category.
List of the top MLM companies in Chile
Here’s a quick look at the top MLM companies in Chile. A fine understanding of their growth rates, revenue changes and more factors behind their multi-level marketing success stories helps in getting a clearer picture of MLM Chile.
©
Epixel MLM Software
Source - Chamber of Direct Sales of Chile
Data updated in May 2025
*The above list is subject to market changes and modifications.
Take a closer look at the top 100 MLM companies and see how they’ve grown and succeeded in today’s market.
List of the top MLM companies in Chile by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Natura & Co | 21% | 5,649 | 4,671 | Brazil | 1969 |
| 2 | PM International | 6% | 3,220 | 3,030 | Luxembourg | 1993 |
| 3 | Belcorp | 0% | 780 | 780 | Peru | 1968 |
| 4 | Partner.co | 0% | 350 | 350 | USA | 2007 |
| 5 | Just International | 0% | 250 | 250 | Switzerland | 1930 |
| 6 | Nikken | 0% | 49 | 49 | Japan | 1975 |
| 7 | Herbalife | -1% | 5,000 | 5,062 | USA | 1980 |
| 8 | Amway | -4% | 7,400 | 7,700 | USA | 1959 |
| 9 | Omnilife | -8% | 584 | 633 | Mexico | 1991 |
| 10 | Nu Skin | -12% | 1,732 | 1,969 | USA | 1984 |
| 11 | 4Life | -12% | 300 | 341 | USA | 1998 |
| 12 | Oriflame | -19% | 653 | 811 | Sweden | 1967 |
Top product segments of Chile MLM companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway |
|
|
| 2 | Natura & Co |
|
|
| 3 | Herbalife |
|
|
| 4 | PM International |
|
|
| 5 | Nu Skin |
|
|
| 6 | Belcorp |
|
|
| 7 | Oriflame |
|
|
| 8 | Omnilife |
|
|
| 9 | Partner.co |
|
|
| 10 | 4Life |
|
|
| 11 | Just International |
|
|
| 12 | Nikken |
|
|
Company Age and Leadership: Chile MLM companies
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | Natura & Co (Avon, The Body Shop) | 1969 | 57 | Joao Paulo Ferreira | Antônio Luiz Seabra |
| 3 | Herbalife | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 4 | PM International | 1993 | 33 | Rolf Sorg | Rolf Sorg |
| 5 | Nu Skin | 1984 | 42 | Ryan Napierski | Blake Roney, Steven Lund, Sandra Tillotson |
| 6 | Belcorp | 1968 | 58 | Eduardo Belmont | Eduardo Belmont Anderson |
| 7 | Oriflame | 1967 | 59 | Anna Malmhake | Robert af Jochnick, Jonas af Jochnick |
| 8 | Omnilife | 1991 | 35 | Amaury Vergara | Jorge Vergara Madrigal |
| 9 | Partner.co | 2007 | 19 | Darren Zobrist | Darren Zobrist and John Wadsworth |
| 10 | 4Life | 1998 | 28 | Danny Lee | Bianca Lisonbee, David Lisonbee |
| 11 | Just International | 1930 | 96 | Marcel Jüstrich | Ulrich Jüstrich |
| 12 | Nikken | 1975 | 51 | Luis Kasuga | Isamu Masuda |
A look into the top 10 network marketing companies of Chile
1. Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded : 1959
Headquarters : Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
2. Natura & Co
Country: Brazil
Website: www.natura.com.br
Top Earners: N/A
Products & Services: Beauty Products, Household, Personal Care, Skin Care,Solar Filters, Cosmetics, Perfume & Hair Care Products
Founder: Antonio Luiz Seabra
CEO: Fábio Colletti Barbosa
Year Founded : 1969
Headquarters : Parque Anhanguera, Sao Paulo, Brazil
Achievements:
- Ranked #4 in the 2025 DSN Global 100.
- Named one of the World's Most Ethical Companies in 2022 by Ethisphere.
- Honored as one of the Best for the World™ B Corps in 2022.
3. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
4. PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded : 1993
Headquarters : Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
5. Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded : 1984
Headquarters : Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
6. Belcorp
Country: Peru
Website: www.belcorp.biz
Top Earners: 10
Products & Services: Beauty products
Founder: Eduardo Belmont Anderson
CEO: Érika Herrero
Year Founded : 1968
Headquarters : Av. Pardo y Aliaga 652, San Isidro, Lima, Peru
Achievements:
- Received the CIO 100 Award for IT Excellence for leveraging AI and analytics.
7. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: N/A
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #18 in DSN Global 100 2025.
8. Omnilife
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: N/A
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded : 1991
Headquarters : Av. England 3089 I, Guadalajara, Jalisco, Mexico, USA
Achievements:
- Ranked #20 in 2025 DSN Global 100.
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge.
9. Partner.co
Country: USA
Website: https://partner.co/en-us
Top Earners: 36
Products & Services: Health & Wellness
Founder: Darren Zobrist and John Wadsworth
CEO: Darren Zobrist
Year Founded : 2007
Headquarters : Draper, Utah , USA
Achievements:
- Recognized as the Management Team of the Year 2024.
- Honored with seven Globee® Awards in 2024.
10. 4LIFE
Country: USA
Website: www.4life.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Nutritional Supplements
Founder: David and Bianca Lisonbee
CEO: Danny Lee
Year Founded : 1998
Headquarters : Sandy, Utah, United States
Achievements:
- Recognized as the Best Longevity & Immune System Company 2024.
- Recipient of the Grand Globee Award 2023.
Direct selling in Chile – key industry performance insights
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total retail sales (in billion Chilean pesos) | 677 | 463 | 422.3 | 432.2 |
| YoY sales change | 30.00% | -31.60% | -8.80% | 2.40% |
| Global market share | 0.40% | 0.30% | 0.30% | 0.30% |
| 3-year CAGR | 15.30% | 3.30% | -6.80% | -13.90% |
| Total independent representatives | 569,829 | 472,983 | 380,961 | 363,287 |
| % women representatives | 87.90% | 84.80% | 86.10% | 81.60% |
| % men representatives | 12.10% | 15.20% | 13.90% | 18.40% |
| Key product sectors | Cosmetic & Personal Care (75.9%) Wellness (11.8%) |
Cosmetic & Personal Care (72.0%) Wellness (12.2%) |
Cosmetic & Personal Care (74.0%) Wellness (10.0%) |
Cosmetic & Personal Care (75.7%) Home Care (10%) |
Recent news on top MLM companies in Chile
Partner.Co recognized with five Veta Digital Awards
Partner.Co received four Gold and one silver award at Vega Digital Awards. The awards are for their excellence in MLM, videos, and websites.
Partner.Co honored with eight Globee Awards
Partner.Co won eight Globee Awards, which includes four gold awards, three silver awards, and one bronze award. This recognition is for their brilliance in growth, marketing, branding, and digital content.
PM International targets for increased profit by 2027
PM International decided to expand their markets into Bulgaria and Hungary and a grand infrastructure project across America. They aimed at obtaining $5 billion in sales by 2027, by continuing to work for digitalization and to support global distributors.
PM International awarded the Bravo International Growth Award
PM International's global expansion and rapid economic growth had led the company to achieve the Bravo International Growth Award.
PM International announced future visions at World Management Congress 2025
PM International declared their plans to expand the headquarters and opening of six new markets, at World Management Congress 2025 in Frankfurt am Main, Germany. The company is focusing on a global market potential of $49.3 billion and 23.5 million core customers.
Top Product Categories in Chilean Direct Selling
| Product Category | Share of Total MLM Sales (%) |
|---|---|
| Cosmetics & Personal Care | 76% |
| Home Care | 10% |
| Wellness | 7% |
| Clothing & accessories | 4% |
| Household goods & durables | 3% |
Direct Selling Penetration Rates in LATAM Markets
| Country | Classification | Penetration Rate |
|---|---|---|
| Peru | High | 0.743% |
| Bolivia | High | 0.728% |
| Ecuador | High | 0.76% |
| Colombia | High | 0.607% |
| Mexico | High | 0.369% |
| Brazil | High | 0.36% |
| Argentina | High | 0.373% |
| Chile | High | 0.139% |
| Uruguay | Mid | 0.055% |
During the pandemic, global retail sales increased by 2.2% in 2020 and 2.0% in 2021. Afterwards, sales slipped from $170,023 million to $163,863 million in 2024. This represents a 3.6% decline, or a CAGR of 1.2% drop over three years. Still, 2024 sales is $675 million, or 0.4%, higher than 2019’s $163,188 million. In 2024, the number of independent sales representatives stood unchanged at 104.3 million, a marginal increase of 0.1%. But still, it is 4.2% below the pre-pandemic total of 109.0 million in 2019.
MLM Chile stands tall for more reasons. Global Entrepreneurship Monitor (GEM) sites that women constitute 86% of sellers versus only 41% of new sole proprietors. Again, entrepreneurial spirit in Chile is strong: Half of adults say it's easy to start a MLM business, 59% spot good opportunities and 76% feel confident they have the skills to make it happen.
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the leaders of Chile MLM companies
As technology continues to create opportunities and disruptions, I believe the future of direct selling will have to be centered around community and the social dynamic in our businesses. Great products, compelling income opportunities, competitive customer and representative experiences will continue to be basic requirements, but the community and social experiences we offer can be real differentiators.
Through our transformation, we are equipping and supporting our distributors to grow stronger businesses—supporting progress today and building a clear path to sustainable growth and long-term shareholder value.
We’re confident this technology will help simplify and supercharge social selling for millions of Nu Skin brand affiliates.
Taking things to future, sales are expected to modestly increase in 2024 according to DSA. “To achieve success in this field, a combination of social network interactions and face-to-face selling is essential. Those who integrate both approaches tend to achieve better results compared to independent distributors who rely solely on one of those channels for sales.” And direct sales Chile is all set to respond to the increasing demand for healthier and more environmentally friendly products.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
Enterprise MLM Growth Platform
Dynamic Commission Engine
Ensure flexibility, accuracy and transparency
Scalable Infrastructure
Architecture that can handle millions of distributors & & transactions
International Expansion
Multilingual, multi-currency, global compliance & tax ready
Leave your comment
Fill up and remark your valuable comment.