Over the past year, we have spoken enough about the venturing of millennials and generation z into the direct selling industry, how youngpreneur are bringing in newer innovations into the channel, and so on. But the curious case of understanding how generations perceive direct selling remains unstated for the number of concepts, thoughts, and innovations that the sector beholds.
Starting from behavioral patterns, attitudes, ideologies, and ethics, generations have diverse personalities that drive each industry toward newer trends. Remember how year after year people’s interests in mobile phones changed? From the multitap keypad mobile phones to QWERTY to touchscreen phones, it has been a tremendous phase. Good or bad, most trends are first adapted by youngsters who are adventurous enough to try out everything new. They then pass it over to people of other age groups who may or may not pursue the model. However, newer generations make the most of everything new by analyzing innovation and technology before imbibing or discarding it fully.
Generational impact in direct selling businesses
From a people-centered business that revolved around legacy business models to being a business that has integrated every innovation and undergone digital mutation, the direct selling industry has revamped itself into diverse business models in the past decade. With ecommerce being one of the most radical and dynamic business models, the direct selling business was wholly shifted to the virtual space connecting diverse categories of people across the globe.
Changing business concepts paved the way for every generation wanting to venture into business and be their own bosses. This very intention towards entrepreneurs welcomed the majority of future-oriented business enthusiasts into direct selling. Unlike retail businesses that are flexible with every business model, direct selling had a few models to which the business was expected to stick to. However, with every generation finding its way to direct selling, the business became more prevalent, welcoming, and engaging and the business saw new frontiers being unveiled for it to drive forward.
Pushing the bar; up and high!
Direct selling businesses have forever been inclusive, of gender, race, age, educational backgrounds, and almost everything. As a result, the sector has the most number of women involved in setting new examples and bringing in diversity in terms of strategy and techniques. With smartphones drawing us virtually closer together, nothing is a secret. Everything in the digital world is open to all with no room for secrets. That said, baby boomers and generation x who saw mobile phones late in their lives were reluctant about minimizing business into mobile phones unable to foresee its scope and potential. Whereas, younger millennials and generation z who were quite literally born into mobile phones couldn’t visualize business beyond the mobile world for they knew the vastness of the virtual world could cover.
The preconceived notions about the direct selling sector being deceptive and scammy continued to be carried over from generation to generation. But, with younger millennials and generation z getting on to these roads, they broke the fable down creating a transparent and trustworthy foundation that could accommodate and disseminate reliable business bonds creating a win-win situation for the business and everyone involved in it.
There is an undeniable power when diverse generations unite and work together. Each of them with their unique strengths and innovative mindsets are thriving towards success in their unique ways. Nevertheless, there are a few aspects that direct selling companies should consider to yield better results out of this generational amalgamation!
Foster efficient communication – Encourage communication and collaboration to keep teams together bridging generational gaps. Build stronger connections through active listening and exchanging ideas and information to unveil broader perspectives that pave the way to learning from each other. Leading-edge tools like MLM software are engineered to enhance communication, despite generational differences or changes in perspectives surmounting language barriers and cultural differences. Embedding new-wave digital technologies brings the world together in a nutshell through communication that is easy, fast, and efficient.
Embrace thought diversity – Appreciate the variety of thoughts and perspectives that each generation beholds. Make use of their insights and approaches to curate different strategies for different age groups. Understand the psychosocial and emotional characteristics of each age category to derive stronger decision-making and problem-solving acumen.
Unfold persistent learning opportunities – Enable distributors of all age groups with efficient learning techniques that can improve their personal and professional capabilities for the betterment of the business. Offer a mix of distributor training and management programs with learning management techniques that will promote knowledge transfer and sharing across generations.
Perception. precision. proposition
There we are! How do we go about the business forward? Nah, the direct selling businesses are being driven forward, in top gear taking every signal into account, servicing every minor glitch on its way, refueling their capabilities with the innovative best to ensure that the destination is nothing but success and the journey is productive, credible, profitable and above all, worthy!
In the wake of the gig economy, numerous youngpreneurs and mom-prenuers are rushing into the channel. Beyond making money, what welcomes them into the sector is the flexibility and inclusiveness with which they could build their aspirations in the future. Thanks to our forebears, every person who is new to the channel is well aware of the possible predation that they could undergo, and hence, most direct selling companies have a very structured income disclosure statement in place which is a guiding manual both for the distributors onboard and the company itself.
Needless to say, transparency is what fascinates younger millennials and generation z because, to them, clarity decides the credibility of a company and its operations. Perceiving the notions of generations to formulate strategies is where direct selling companies should put their heart and brain into. Precise policies and plan of action pertaining to every generational category is crucial else, in the haste to accommodate the young minds, older generations-the loyal assets could be estranged. This imbalance has to be taken into account right from when a distributor is onboard to communicate and convey the business objectives and where they are placed in its structure. You can’t be lecturing theory and philosophy by putting every age group into a room, it could be distractive, disengaging and even disinteresting depending on their age and mindset, in the same way, curating precise communication policies is inevitable to behold despair genesis together.
Recent research shows that as much as 42% of Americans are interested in venturing into the direct selling sector, understanding the need to merge perspectives of varied generations together and leveraging every possibility towards business excellence is necessary. How to embrace diverse perspectives of changing generations with growing direct selling initiatives?
Mentorship and reverse mentorship programs – Beyond business-oriented training that can enhance their capabilities, focus on knowledge transfer, skill development, and interactive learning that braces individuals from every generation and thus disseminate value and integrity. Also, integrate reverse mentorship programs to exchange knowledge and ideas from younger team members to senior colleagues on newer technologies, trends, and innovations.
Incite work-life balance – Each person will have a convenient time to work which brings maximum productivity. Ensure that each distributor is given ample freedom to work according to their convenience and comfort. Prioritize the mental well-being of every individual involved in your business through flexible working hours, remote working opportunities, and family-friendly initiatives.
Establish futuristic goals and examples – Promote collaborative culture by demonstrating inclusive leadership and respectful behavior. Keep your eyes and ears open to new ideas, visions, values, and contributions of every individual. Set a unique spirit for the entire team to adhere to.
New today, old tomorrow!
What is new today shall definitely be old tomorrow. The newest generations today are sure to become elderly tomorrow whose perceptions, ideas, and thoughts wouldn’t be the same as today. Understanding this very natural and continuous human phenomenon is the root and core of a direct selling business which is rapidly raging to triumph.
Setting business goals based on these foundations is what determines changing business objectives imbibing thought transformation and generational perspectives.