India has traditionally always been a more than fertile ground for various kinds of innovative business ideas, and network marketing doesn't stand as an exception. For several years now, this country has embraced this dynamic business model and has provided ample opportunities for people to attain financial independence and entrepreneurial success. Network marketing, due to the great and diverse population of India, has grown extraordinarily with multi-level marketing. Today, we will go into the top MLM companies that have taken the market by storm in India, with the stories of their successes and what makes them different from others in this competitive environment. The Indian direct sales market is a mid-penetration market with 0.096% penetration rate. The WFDSA 2023 annual report states that Indian direct selling market has generated $3435 million in retail sales with 8,620,000 distributors operating in the country. Also, according to WFDSA, India leads the Asia Pacific with 11.8% growth rate. Let's see some leading names across the Indian network marketing arena.

List of top MLM companies in India
These companies, leading network marketing in India, have put in tremendous effort to secure their spots among the top performers. Let's take a closer look at their financial achievements.
# | Company | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Amway | 7,400 | 7,700 | -4% | 1959 |
2 | Herbalife International India Pvt. Ltd. | 5,000 | 5,062 | -1% | 1980 |
3 | PM International India Pvt. Ltd. | 3,220 | 3,030 | 6% | 1993 |
4 | Atomy India | 1,830 | 1,710 | 7% | 2009 |
5 | Forever Living Products | 1,700 | 1,800 | -6% | 1978 |
6 | USANA | 855 | 921 | -7% | 1992 |
7 | DXN Marketing India Pvt. Ltd. | 800 | 902 | -11% | 1993 |
8 | Oriflame India Pvt. Ltd. | 653 | 811 | -19% | 1967 |
9 | Unicity India | 450 | 450 | 0% | 2001 |
10 | ModiCare | 350 | 350 | 0% | 1996 |
11 | 4Life | 300 | 341 | -12% | 1998 |
12 | Modere India Pvt. Ltd. | 195 | 200 | -3% | 1992 |
13 | Vestige Marketing | 154 | 154 | 0% | 2004 |
14 | MI Lifestyle | 126 | 126 | 0% | 2013 |
15 | RCM Marketing | 101 | 101 | 0% | 2001 |
16 | IMC | 100 | 100 | 0% | 2007 |
17 | Netsurf Network | 45 | 45 | 0% | 2000 |
18 | Parinam health Care | 30 | 30 | 0% | 2011 |
19 | Asclepius Wellness | 25 | 25 | 0% | 2014 |
20 | Celframe | 25 | 25 | 0% | 2000 |
21 | Glaze Trading India | 20 | 20 | 0% | 2003 |
22 | ReaTure Organics | 10 | 10 | 0% | N/A |
23 | Sami Direct | 5 | 5 | 0% | 2010 |
24 | Sarso biznet | 5 | 5 | 0% | 2011 |
25 | Magnessa | 2 | 2 | 0% | 2014 |
26 | Maxener Wellness | 2 | 1 | 100% | 2017 |
27 | Khaitan & Khaitan (K&K) | N/A | N/A | N/A | 1997 |
28 | Yogi & Partners | N/A | N/A | N/A | N/A |
29 | Altos Enterprises Ltd. | N/A | N/A | N/A | 2000 |
30 | Avon Beauty Products | N/A | N/A | N/A | 1886 |
31 | Blulife International Pvt. Ltd. | N/A | N/A | N/A | N/A |
32 | Leadvision Trading (India) Pvt Ltd. | N/A | N/A | N/A | 2022 |
33 | K-Link Healthcare (India) Pvt. Ltd. | N/A | N/A | N/A | 2001 |
34 | Tianjin Tianshi India Pvt. Ltd | N/A | N/A | N/A | 2002 |
35 | Tupperware India Pvt. Ltd. | N/A | N/A | N/A | 1946 |
©
Epixel MLM Software
Data updated in August 2025
Source: businessforhome.org/ Indian Direct Selling Association
*The above list is subject to market changes and modifications.
Have a look at the success numbers of the top MLM companies in India in different direct sales arenas for 2025.
Top MLM companies in the Indian direct sales industry
Amway

Amway
Rich DeVos and Jay Van Andel started Amway in 1959. Amway maintains a holistic health policy and meets the demand of their customers. It is present worldwide and is based in Ada, Michigan, US. It has become one of the top FMCG brands that offer approximately 140 consumer products. It drives a business model that is founded upon guided entrepreneurship. India is a key location in the manufacturing presence of Amway worldwide. Its plant in Nilakottai in the Dindigul district of Tamil Nadu is one of the major manufacturing centers in the world.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100 list.
- Amway India won Golden Peacock Award for its corporate social responsibility efforts in 2024 by Institute of Directors, India.
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022.
Herbalife International India Pvt. Ltd.

Herbalife International India Pvt. Ltd.
The Indian subsidiary of Herbalife Nutrition is a global health and wellness company that was founded in 1980 by Mark R. Hughes. Herbalife also strives to deliver health supplements to its customers based on their personal objectives. It started its business venture in India in 1999. Herbalife appoints personal coaches to its customers who are referred to as Independent Associates. The associates design individual plans to achieve the objectives and needs of every customer. To show the masses the value of nutrition, the company also works with a number of charity foundations to foster the cause. According to the annual report, the revenue of Herbalife decreased to its present-day level of $5,000 million in 2024, compared to the previous $5,062 million in 2023.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Herbalife India won 'Sustainable Supply Chain Award' at BIGBOX India 2025.
- Herbalife India honored with 'Leader of the Year – Consumer Health' title at the 12th IAA Leadership Awards.
- Earned a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Excellence in Business Award from the Direct Selling Association.
PM International India

PM International India
After his experience in direct sales, German entrepreneur Rolf Sorg established PM International AG in 1993. It was originally established in Limburgerhof, Germany, and established its international units, such as a holding company in Luxembourg by 1994. In 2015 its international head office relocated to Schengen Luxembourg. PM International makes its own brand FitLine. The brand manufactures dietary supplements and cosmetics that are geared towards health, fitness and beauty. It concentrates on the innovations supported by science. It had a unique concept of Nutrient Transport on which this ideal was focused. Further, the brand adheres to European GMP-standards to achieve quality. The company aims to be the best in producing and supplying high quality health, fitness and beauty products all over the world.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
Atomy India

Atomy India
Atomy India, which is the branch of South Korean Atomy Co. Ltd., has a direct sales business model. It aims to offer high quality services at affordable costs. Atomy is based on three fundamentals: a culture of principles, development through cooperation and a sharing spirit. Atomy has integrated these values in its huge line of health, beauty and wellness products. Atomy maintains its prices at an affordable rate without affecting quality. The firm is very keen on serving its customers, as everyone has diverse needs. Atomy India has expanded its presence throughout the nation becoming a prominent name in the field.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: N/A
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Forever Living Products

Forever Living Products
During a get-together of friends and family in Tempe, Arizona in 1978, Rex Maughan developed a radically new plan to market usable products. The most important ingredient in Forever Living products is Aloe Vera, a plant known to soothe as early as 2200 BC. Aloe is not only helpful to skin, but also in digestion. Forever Living pursues a strategy where it enables individuals to begin business on their own terms and conditions. The Aloe Vera used by the company is sourced from farms that it owns in the State of Texas and the Dominican Republic. The brand will strive to maintain a focus on the processes that it follows.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- Forever India is ranked No. 2 in overall sales globally at the Forever Global Rally 2025 in Paris.
- Awarded the 2023 Global Green Beauty Awards.
- Secured the 2023 Nourish Awards.
USANA

USANA
Having worked on cell cultures over the decades, an immunologist and microbiologist such as Dr. Myron Wentz eventually learned about the role of cellular health in the establishment of long-term health. This gave rise to USANA in 1992. According to the company, its products facilitate normal metabolism and normal digestion. In 2024, the revenue of USANA decreased by 7% ($855 million) relative to the prior year which was $921 million.
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
DXN Marketing India Pvt. Ltd.

DXN Marketing India Pvt. Ltd.
An IIT graduate by the name Datuk Lim Siow Jin, was the founder of DXN Marketing as he researched the health benefits of mushrooms. He examined keenly the miracle herb Ganoderma or Lingzhi that was already known to have benefits to human health. At this point, the company has become known because of its health supplements and integrative approach to wellness. DXN cultivates, manufactures and markets a broad variety of Ganoderma based products including dietary supplements, beverages, personal care products, skincare products, cosmetics, home products and water treatment systems. The principle of One Dragon, One World, One Market, One Mind has been used in the rapid international expansion of the company as it offers millions of distributors around the globe the opportunity to open their own enterprises.
Country: USA
Website: www.dxnindia.in/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
Oriflame India

Oriflame India
Oriflame began as a story of three brothers; Jonas and Robert af Jochnick, and their friend, Bengt Hellsten in the year 1967 when they came up with the idea of making a nature-inspired beauty brand. That idea became an international direct selling firm today that is currently in operation in more than 60 countries. Oriflame began its branch in India in the mid-1990s and established its first factory in 1996. Oriflame mainly sells beauty and wellness products of which the products are manufactured in the country. Direct selling has enabled the company to assist many individuals to establish their own businesses. Its purpose is to give them power and strive to make the future more sustainable.
Country: Sweden
Website: www.oriflame.com/
Top Earners: N/A
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded: 1967
Headquarters: Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #18 in DSN Global 100 2025
Unicity

Unicity
Unicity is a health organization in Utah, USA and was established after the merging of Enrich International and Rexall Showcase International. This company works in the MLM model of selling health and wellness supplements. The concept of Make Life Better is its business tool that revolves around physical and personal health. The production methods of the company are such that all processes, starting with new idea generation to the comprehensive quality checks, occur in the company. Unicity is currently ranked in the top 500 private companies in the US (87th in the country, 1st in Utah). It sells its goods to the global population via a distribution system of direct sellers.
Country: USA
Website: www.unicity.com/usa/en
Top Earners: N/A
Products & Services: Health and wellness
Founder: Stewart Hughes
CEO: Stewart Hughes
Year Founded: 2001
Headquarters: Orem, Utah
Achievements: N/A
Modicare

Modicare
Modicare is an Indian-founded multi-level marketing company. It was founded by Samir Modi in 1996 and based in New Delhi; it has the distinction of being India's first direct selling company. It comes under the umbrella of Modi Enterprises, spanning a gamut of sectors such as personal care, beverages, and agriculture. Modicare deals in more than 300 products across 12 categories—personal care, skin care, health and wellness, home care, and food and beverages. It is a fine product profile that Modicare has come up with, much of which sets it distinct from others with a business model that is focused on empowering people through personal customer service and recommendations for the products.
Consultants are offered the chance to make an income directly by selling other than recruitment, given a friendly community in which to belong and financial independence. This unique model makes Modicare one of the top direct selling companies in India within the MLM industry.
Country: India
Website: www.modicare.com/
Top Earners: 1
Products & Services: Personal Care, Health & Wellness, Skin Care, Food & Beverages, Homecare, Jewelry, Watches
Founder: Samir Kumaar Modi
CEO: Samir Kumaar Modi
Year Founded: 1996
Headquarters: New Delhi, India
Achievements:
- Ranked 5th among India's 75 Great Mid-size Workplaces in 2022 by the Great Place to Work® Institute for the third consecutive year
- Recognized as one of the top 100 Best Small & Medium Workplaces in Asia for both 2021 and 2022
- Honored among India's Best Workplaces™ for Women for three years in a row (2020, 2021, and 2022)
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India has vast and ever-expanding direct selling and MLM opportunities. These companies showcase how versatile and dynamic the industry has become in terms of the various routes to financial independence and entrepreneurial success. Driven by changes in consumer behavior and growing demand for superior, health-sensitive products, these companies are bound to forge ahead on a growth track, hence stimulating innovation and growth within the environment of direct selling. Companies with strong foundations, commitment to quality, and focused initiatives in line with empowering people are sure to play a big role in shaping the future of direct selling in India.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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