During a night out in one of the lounge restaurants, an item on the menu caught my attention, Steak Au Poivre with Red Wine Pan Sauce. Being a foodie who loves trying new dishes, I was intrigued to know what, and how of the dish. The Chef, a French delicacy expert, explained that the dish is pepper steak with red wine pan sauce, broth, premium red wine, large chunk of butter simmered until they form a thick syrupy texture. The acid from the wine made the peppercorn-crusted rib-eye steak a dish to remember. Did you all drool? Well, I did when the Chef explained the recipe, and the dish is still in the books of one of the first dishes with wine I have ever relished.
From celebrations to business parties to casual gatherings, serving and consuming wines is a custom worldwide. While White wines are said to be for casual brunches, sparkling wines are for weddings and celebrations, Rosé wines are for picnics and barbeque parties and the list of wines for occasions goes on. So why do you think MLM wine businesses has evolved drastically in the past years? More than just a beverage, wines portray culture and depicts tradition, terroir, and craftsmanship bringing people from different walks of life together to celebrate the art of winemaking and the richness of its heritage.
Top wine MLM companies
Let us do a quick analysis of top wine MLM companies and their multi-level marketing success strategies that got them to the top of the list.
# | Company | Country | Revenue 2024(in million USD) | Revenue 2023(in million USD) | Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Pieroth Wein | Germany | 63 | 63 | 0% | 1960 |
2 | Onehope Wine | USA | 21 | 21 | 0% | 2007 |
3 | WineShop At Home | USA | 16 | 16 | 0% | 2005 |
4 | Breathless Wines | USA | 6 | 6 | 0% | 2011 |
5 | Scout and Cellar | USA | 2 | 1 | 100% | 2017 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in September 2025
*The above list is subject to market changes and modifications.
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The success saga of wine MLM companies
Pieroth Wein

Pieroth Wein
Founded in the year 1960, Pieroth Wein, the network marketing brand was born as a family winery in Burg Layen in Germany. The brand that produces premium wines, sparkling wines, champagnes, spirits, and juices has its prime focus on viticulture, which is the study of grapes including everything from wine production to fresh table grapes. This shows that Pieroth Wein does not consider wine a product for sale but a passion and a craft.
With over a thousand distributors to its credit and spread across five countries, the company has consistent revenue of $63 million since 2024.
Country: Germany
Website: www.pieroth.com
Top Earners: N/A
Products & Services: Sparkling wines, champagnes, expensive spirits, juices
Founder: Elmar Pieroth
CEO: Sebastian Potyka
Year Founded: 1960
Headquarters: Rümmelsheim, Germany
Achievements: N/A
Onehope Wine

Onehope Wine
Home to the United States and founded in the year 2007, what differentiates Onehope Wines from its competitors is its commitment to give back to its society. The multi-level marketing company, through its foundation ensures access for all age groups to water, food, and education. Onehope donates 10% of each purchase to a cause of customer’s choice through a non-profit organization or a fundraiser program.
Credited as one of the best wine MLM companies, Onehope’s revenue score has been steady at $21 million from 2019 until 2024.
Country: USA
Website: www.onehopewine.com
Top Earners: N/A
Products & Services: Sparkling wines
Founder: Jake Kloberdanz, Tiffany Wojtkiewicz
CEO: Jake Kloberdanz
Year Founded: 2007
Headquarters: Napa, California, United States
Achievements: N/A
WineShop At Home

WineShop At Home
Headquartered in the Napa Valley, the American Viticultural Area, WineShop At Home is a legendary wine brand with over two decades of wine-making history. With over 50 labels under the brand, WineShop At Home produces award-winning, exclusive, and artisan wines. The brand believes that no two people would like the same cause there is a wine for every personality. With many varieties like sweet, bubbly, dry, crisp, smooth, supple, bold, and intense red wines, the brand promises a wine lifestyle, more than just wines.
Similar to its leading competitors in the market, WineShop At Home has revenue invariably at $16 million from 2024.
Country: USA
Website: www.wineshopathome.com
Top Earners: N/A
Products & Services: Food/Gourmet Items, Party Supplies, Tableware, Wine/Wine Accessories
Founder: Stan Fredrick
CEO: Stan Fredrick
Year Founded: 2005
Headquarters: Napa Valley, California, USA
Achievements: N/A
Breathless Wines

Breathless Wines
A direct selling women-owned and operated business, Breathless Wines began its ‘sparkling’ story in 2011. Their range of signature sparkling wines is time-intensive and made in the traditional French method. Passed down from their mother, Breathless Wines is run by three sisters, whose passion and commitment to their business is well seen in the growth and success of the business.
Although the network marketing brand’s revenue was at $6 million in the year 2023 and 2024, there has been a significant growth in the past years through their innovative and promising business strategies.
Country: USA
Website: breathlesswines.com
Top Earners: N/A
Products & Services: Sparkling wine
Founder: Sharon Cohn, Rebecca Faust, and Cynthia Faust
CEO: Sharon Cohn
Year Founded: 2011
Headquarters: Healdsburg, Sonoma County, California, USA
Achievements: N/A
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Scout and Cellar

Scout and Cellar
Clean-Crafted Commitment is the success slogan of Scout and Cellar, the premium coffee and winemaker headquartered in the United States. Founded in 2017, the brand ensures that from the vineyard to the bottles, every wine is crafted with purity and utmost care to cater to the diverse choices of customers across the world. This has helped Scout and Cellar to grow as a leading wine network marketing business within a very short span of time. This is also reflected in their 100% revenue growth from $1 million in 2023 to $2 million in 2024.
Country: USA
Website: scoutandcellar.com
Top Earners: N/A
Products & Services: Clean‑Crafted wines
Founder: Sarah Shadonix
CEO: Sarah Shadonix
Year Founded: 2017
Headquarters: Texas, USA
Achievements: N/A
Conclusion
While the revenue of most of the wine direct sales companies stood still in the previous year, there has been no decline in the growth for veteran direct selling companies and startups alike. This growth pointer is a promise that encourages entrepreneurs to venture into the wine MLM business. This can help yield better growth and success by innovating new trends and strategies to captivate the market and building lasting customer relationships.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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