New U Life Company overview
-
(Source: Direct Selling News)
New U Life expands into Thailand
As part of its plan to grow its presence in Southeast Asia, New U Life has expanded into Thailand. This is supported by a local leadership team in Thailand. And this builds on the company's existing operations across the Asia-Pacific region. This expansion has enabled the company to grow beyond the established markets in Greater China and the Pacific. It also plans to bring its wellness products to more customers in the region.
-
(Source: New U Life)
Hormone health innovation with SomaTech
New U Life focuses on hormone health through its proprietary SomaTech technology. This technology supports New U Life's hormone-support products for both men and women to a greater extent. The products are mainly designed to support healthy hormone balance. Along with that, they also encourage the overall well-being of individuals as the body naturally changes with age.
-
(Source: Google Play Store)
New U Central: Smart tools for distributors
New U Central is a mobile app that gives New U Life distributors everything they need in one place. It offers real-time performance tracking, lead management, AI-generated business suggestions, message drafting, and abandoned cart notifications. The app is designed to simplify daily business activities and help distributors work more efficiently.
-
(Source: Direct Selling News)
DermaType technology for personalized skincare
New U Life introduced Rose & Cole, a personalized skincare line powered by its DermaType technology. The technology helps identify each person's skin characteristics and recommends products that best match their individual needs. The company says this will provide more personalized skincare rather than a one-size-fits-all solution.
-
(Source: New U Life)
U Care Foundation community initiatives
New U Life established the U Care Foundation to support individuals and families in need through charitable programs. The foundation encourages a culture of giving within the New U Life community. It invites members to contribute to its mission through donations, partnerships, and corporate sponsorships. Through these efforts, the foundation aims to make a positive impact in communities around the world.
-
(Source: New U Life)
U Fund for social impact and community support
New U Life introduced the U Fund program to support charitable projects and community initiatives. Through the program, the company works with organizations such as the American Red Cross and KidSave to help people and children in need. By partnering with these organizations, New U Life raises donations and contributes to humanitarian efforts.
-
(Source: New U Life)
New U Life's Dream It Incentive Trips
New U Life rewards top-performing distributors through its Dream It Trips incentive program. Qualifying leaders earn travel experiences to destinations such as Puerto Vallarta, Jamaica, Costa Rica, and the Caribbean. These trips recognize outstanding achievements and give distributors the opportunity to connect, learn, and celebrate together.
Explore More Companies
~$250 million
New U Life's estimated revenue in 2024.
$49.45
2023 average annual income of active US distributors.
99.44%
Percentage of all active US distributors who held the Associate rank in 2023.
~395,000 distributors
New U Life's independent sales force in 2020.
130 employees
Number of corporate employees supporting the sales force (2020).
$50,000+
2020 donation to the American Red Cross for California wildfire relief.
$60 million
SomaDerm sales during New U Life's first year (2018).
2.5 million units
Number of SomaDerm units sold in a year, according to the VP of Marketing.
Revenue
Total Sales
2025 : $250 million
Top Achievements
- Ranked #10 in 2021 DSN Global 100.
Subscribe to our Latest News!
December 29, 2025New U Life announces 2026 Global Vision and new North America sales leader.
May 1, 2025New U Life introduces new technology and brand identity at Rise Summit 2025.
April 17, 2025New U Life expands across East Asia with Japan launch.
November 23, 2024New U Life scores major legal win against Awakend.
August 20, 2024New U Life enters the Thailand market.
< > -
-
-
-
-
-
—Alexy Goldstein
Founder & CEO, New U Life
—Alexy Goldstein
Founder & CEO, New U Life
—Ken Shoell
Vice President of Global Sales & General Manager of Japan, New U Life