• New U Life expands into Thailand

    New U Life expands into Thailand

    New U Life expands into Thailand

    As part of its plan to grow its presence in Southeast Asia, New U Life has expanded into Thailand. This is supported by a local leadership team in Thailand. And this builds on the company's existing operations across the Asia-Pacific region. This expansion has enabled the company to grow beyond the established markets in Greater China and the Pacific. It also plans to bring its wellness products to more customers in the region.

    (Source: Direct Selling News)
  • Hormone health innovation with SomaTech

    Hormone health innovation with SomaTech

    New U Life focuses on hormone health through its proprietary SomaTech technology. This technology supports New U Life's hormone-support products for both men and women to a greater extent. The products are mainly designed to support healthy hormone balance. Along with that, they also encourage the overall well-being of individuals as the body naturally changes with age.

    (Source: New U Life)
    Hormone health innovation with SomaTech
  • New U Central: Smart tools for distributors

    New U Central: Smart tools for distributors

    New U Central: Smart tools for distributors

    New U Central is a mobile app that gives New U Life distributors everything they need in one place. It offers real-time performance tracking, lead management, AI-generated business suggestions, message drafting, and abandoned cart notifications. The app is designed to simplify daily business activities and help distributors work more efficiently.

    (Source: Google Play Store)
  • DermaType technology for personalized skincare

    DermaType technology for personalized skincare

    New U Life introduced Rose & Cole, a personalized skincare line powered by its DermaType technology. The technology helps identify each person's skin characteristics and recommends products that best match their individual needs. The company says this will provide more personalized skincare rather than a one-size-fits-all solution.

    (Source: Direct Selling News)
    DermaType technology for personalized skincare
  • U Care Foundation community initiatives

    U Care Foundation community initiatives

    U Care Foundation community initiatives

    New U Life established the U Care Foundation to support individuals and families in need through charitable programs. The foundation encourages a culture of giving within the New U Life community. It invites members to contribute to its mission through donations, partnerships, and corporate sponsorships. Through these efforts, the foundation aims to make a positive impact in communities around the world.

    (Source: New U Life)
  • U Fund for social impact and community support

    U Fund for social impact and community support

    New U Life introduced the U Fund program to support charitable projects and community initiatives. Through the program, the company works with organizations such as the American Red Cross and KidSave to help people and children in need. By partnering with these organizations, New U Life raises donations and contributes to humanitarian efforts.

    (Source: New U Life)
    U Fund for social impact and community support
  • New U Life's Dream It Incentive Trips

    New U Life's Dream It Incentive Trips

    New U Life's Dream It Incentive Trips

    New U Life rewards top-performing distributors through its Dream It Trips incentive program. Qualifying leaders earn travel experiences to destinations such as Puerto Vallarta, Jamaica, Costa Rica, and the Caribbean. These trips recognize outstanding achievements and give distributors the opportunity to connect, learn, and celebrate together.

    (Source: New U Life)

Explore More Companies

Alexy Goldstein

Pineapple We are building on huge momentum over the last 12 months, strengthening our leadership team, and preparing for one of the most transformative years in our history. Our mission to deliver hormone supportive wellness solutions continues to resonate, and our path forward is becoming even more powerful.

Alexy Goldstein

Founder & CEO, New U Life

Alexy Goldstein

Pineapple Japan represents a pivotal moment in our journey to revolutionize hormone health and wellness on a global scale.

Alexy Goldstein

Founder & CEO, New U Life

Ken Shoell

Pineapple It is an honor to lead New U Life in Japan at this transitional time. Our decision to extend our presence in Japan reflects our confidence in the Japanese market and its key role in our global strategy.

Ken Shoell

Vice President of Global Sales & General Manager of Japan, New U Life

Projects

~$250 million

New U Life's estimated revenue in 2024.

Tasks

$49.45

2023 average annual income of active US distributors.

Tasks

99.44%

Percentage of all active US distributors who held the Associate rank in 2023.

Projects

~395,000 distributors

New U Life's independent sales force in 2020.

Tasks

130 employees

Number of corporate employees supporting the sales force (2020).

Tasks

$50,000+

2020 donation to the American Red Cross for California wildfire relief.

Projects

$60 million

SomaDerm sales during New U Life's first year (2018).

Tasks

2.5 million units

Number of SomaDerm units sold in a year, according to the VP of Marketing.

Revenue

Total Sales

2025 : $250 million

Top Achievements

  • Ranked #10 in 2021 DSN Global 100.
December 29, 2025
New U Life announces 2026 Global Vision and new North America sales leader.
New U Life announces 2026 Global Vision and new North America sales leader.
May 1, 2025
New U Life introduces new technology and brand identity at Rise Summit 2025.
New U Life introduces new technology and brand identity at Rise Summit 2025.
April 17, 2025
New U Life expands across East Asia with Japan launch.
New U Life expands across East Asia with Japan launch.
November 23, 2024
New U Life scores major legal win against Awakend.
New U Life scores major legal win against Awakend.
August 20, 2024
New U Life enters the Thailand market.
New U Life enters the Thailand market.
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