Juice Plus+Company overview

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  Flexible payments with Klarna

  

  Juice Plus+ introduced Klarna’s Buy Now, Pay Later option to make shopping easier for customers. This will allow customers to place orders and pay the amount as small installments over time. Customers also receive payment reminders, and there are no hidden charges in the process. Through this Juice Plus+ gives shoppers more flexibility and creates a better purchase experience for its direct customers.

  (Source: Juice Plus+)

• Juice Plus+ virtual franchise system

  

  Juice Plus+ uses a Virtual Franchise model that combines elements of franchising, direct sales, and network marketing. Partners can run their business without inventory, overhead costs, or major financial risk. The company handles shipping, billing, and customer support. It allows partners to focus mainly on product sales and long-term business growth.

  (Source: Chron)

  

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  Inside the Juice Plus+ virtual franchise system

  

  Juice Plus+ introduced its first national advertising campaign in the US through cable TV and streaming platforms. This was a major step beyond its usual direct selling approach. Before the launch, the company tested its campaign with 1,500 people in the US who were not familiar with the brand. This helped the company understand the way people respond to it. The main aim of the campaign is to bring more brand visibility, explain its wellness products in a simpler way, and support partner sales through stronger public awareness.

  (Source: Direct Selling News)

• Financial changes to support future growth

  

  In October 2025, Juice Plus+ completed a financial restructuring agreement with its main lenders, who had been involved with the company since 2018. As part of the deal, ownership of the company was transferred to these lenders in return for additional investment and support. The goal was to improve operations, develop new products, and support business growth across its network of Independent Partners in 22 countries.

  (Source: Direct Selling News)

  

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  Flexible autoship and payment options

  

  Juice Plus+ offers an autoship program that sends products to customers automatically on a monthly or four-month schedule, based on the product selected. Customers can pay the full amount for four months at once or choose monthly payments if that option is available. This system makes repeat ordering easier and helps customers stay consistent with their purchases. The program also includes clear billing details, automatic payments based on the signup date, and simple cancellation options through customer accounts or customer service.

  (Source: Juice Plus+)

• A family-focused approach to customer growth

  

  The Healthy Starts program is an important part of the Juice Plus+ direct selling approach. When an adult signs up for Juice Plus+ products, a child in their family or circle between the ages of 4 and 25 can receive free capsules or chewables for up to four years. The program helps build stronger family connections with the brand, encourages long-term subscriptions, and supports growth through personal recommendations and word of mouth. Over the past 20 years, more than 250,000 adults have reportedly joined the program.

  (Source: Juice Plus+)

  

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  Using clinical research to build customer trust

  

  Juice Plus+ highlights its clinical research to strengthen customer trust and support product sales. The company points to 33 human clinical studies and 47 peer-reviewed publications carried out at institutions including Vanderbilt University and Charité Berlin. Independent Partners use this research to explain the products to customers and healthcare professionals, helping the brand stand out in the competitive wellness industry.

  (Source: Juice Plus+)

• Healthcare endorsements and brand growth

  

  Juice Plus+ works with board-certified doctors, pediatricians, and nutrition professionals who publicly support and recommend its products. Independent partners often use these endorsements in customer conversations, presentations, and online content to build trust and connect with health-conscious consumers. This approach helps strengthen the brand’s credibility and supports product sales.

  (Source: Juice Plus+)

  

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  Sports partnerships that strengthen brand image

  

  Juice Plus+ partnered with the United States Performance Center to provide its nutrition products to athletes training at the facility. The products are included in the center’s Fueling Station and are used by teams such as USA Field Hockey and USA Taekwondo. This partnership helps strengthen the brand’s reputation, supports its research-based image, and gives Independent Partners another way to promote the products through connections with elite sports.

  (Source: PR Newswire)

• Manufacturing support for long-term business growth

  

  Juice Plus+ signed a new long-term manufacturing agreement with Natural Alternatives International. This will continue the partnership that has lasted for more than 30 years. The agreement includes the production of capsule and powder products sold across 24 international markets. This partnership helps maintain product quality, support stable supply operations, and improve production capacity as the business grows.

  (Source: GlobeNewswire)