South Carolina, the US state, encourages small businesses to start their entrepreneurial journey as it’s focusing on improving its economy. It’s also supporting family-owned businesses and small entrepreneurs to create a bright economic future.
The direct selling industry in the United States reported $34.7 billion in retail sales in 2024. About 34.3 million customers and 5.4 million direct sellers contributed to the direct selling growth from different US states. In 2024, direct sellers averaged $6,426 in retail sales.
South Carolina was also ranked the 19th best place for business in 2024 by CNBC, highlighting the thriving business environment in the state. Many businesses, both small and large are getting established in the state because of its business potential and welcoming environment.
There are many places in the state to start a business. However, places like Charleston and Greenville have consistently been ranking high because of their distinctive and attractive features. For instance, Charleston is known for its Tech Hub, low cost of living, and a vibrant coastal location mixed with historic places. While Greenville is a mix of urban facilities and tourist hotspot.
According to the Direct Selling Association (DSA), South Carolina generated a retail sale of $470 million in 2024. With U S direct retail sales reaching $34.7 billion in 2024, South Carolina’s results represent a state-level contribution to the national total. The report says that the direct selling industry has nearly 200,000 contributors for its half a billion-dollar growth.
List of top MLM companies in South Carolina
South Carolina is embracing its business potential, and many developments were seen in the recent past such as the development of tech hub and urban amenities. Therefore, one is easily able to start their network marketing business in the state because of the available support, facilities and business opportunities.
The list given below shows the top MLM companies having physical presence in the state.
Data updated in May 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Explore this list of top 100 MLM companies in the world to get a better understanding of the direct sales market and its opportunities.
Top product segments of leading MLM companies in South Carolina
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Herbalife |
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| 2 | Forever Living Products |
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| 3 | Younique |
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Company age and leadership: Leaders of MLM companies in South Carolina
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Herbalife | 1980 | 46 | Stephan Gratziani | Mark R. Hughes |
| 2 | Forever Living Products | 1978 | 48 | Gregg Maughan | Rex Maughan |
| 3 | Younique | 2012 | 14 | Kristi Hubbard | Derek Maxfield, Melanie Huscroft |
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Quotes from the leaders of South Carolina MLM companies
The direct-selling industry can offer a flexible and low-cost way to earn extra income, where individuals decide for themselves how much time and effort they want to put into selling a product. Direct selling also enables a personalised experience and this is important for sectors like health and wellness.
If you dream alone, it will remain just a dream. But if we all dream together, it will become reality.
Staying laser-focused on the company’s vision and mission is the purest way to stay true to what is most important in managing those inevitable challenges.
Latest news and updates about South Carolina MLM companies
Herbalife celebrates Joy of Soccer at Children’s Shelter in Japan
With its philanthropic entity, the Herbalife Family Foundation (HFF), the Herbalife company has partnered with LA Galaxy and created a skills-based soccer clinic at the Kobe Jitsugyo Gakuin (KJG) children’s shelter in Japan. This shelter is a nonprofit partner of the Casa Herbalife Program.
Herbalife Opens New Research & Development Facility
The Herbalife company has unveiled a $7 million research and development center in Torrance, CA. The main aim of this new research facility is to focus on sensory science and quality control to help develop new nutrition products.
Herbalife announces their third quarter 2025 financial results
Herbalife, a popular health and wellness company, has reported their third quarter financial results for 2025. The net sales the company reported was $1.3 billion with 2.7% year over year increase.
Direct Selling Growth Summit Honored Forever Living Products
Forever Living Products India was honored at the Direct Selling Growth Summit 2025, held at the NDMC Convention Centre, New Delhi. It was hosted by the Indian Direct Selling Association (IDSA).
Younique introduced Enhanced Affiliate Program at 10th Anniversary Convention
Younique has launched a new Younique Brand Affiliate Pathway at its tenth anniversary convention. The main aim of this program was to change the company toward “direct sales innovation.”
Conclusion
According to the Statista report, the United States is the largest market for network marketing companies, with a revenue of US $36.66 billion in 2023. It’s also home to leading MLM companies like Amway, Herbalife, Primerica and eXp Realty.
The DSEF study reports that there were 5.4 million direct sellers in the United States in 2024. Approximately 0.4 million of them work full time and 5 million work part time. The presence of preferred customers and discount buyers marked how the local markets will be promoted through the expansion of national networks.
Services (38.4%), wellness (30.7%) and home and family care products, personal care, clothing and accessories, and leisure and educational segments were the top direct selling categories that led sales in 2024. These new product trends improved the MLM business frontiers in South Carolina. A female-domination was seen among direct selling customers, with 73% of customers being women and 19% Hispanic. People aged 35 to 54 showed strong participation in both professional and family environments.
Direct selling has made an impressive share to the economic growth in the US. The range of 34 million customers proves that states like South Carolina still have room for expansion. The encouragement of new businesses in states like South Carolina is directly contributing to the expansion of the direct selling market.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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