The Republic of Costa Rica, a country in the Central American region of North America is a popular tourist destination for foreign entrepreneurs for its favorable business climate. The country’s educated workforce and strong business infrastructure are a boon for businesses of all types to kickstart their business in the region or expand their business this way.
The pandemic period saw global retail sales rise 2.2% in 2020 and 2.0% in 2021. After this growth, sales declined in the years that followed. By 2024, it had decreased from $170,023 million to $163,863 million, representing a 3.6% decline, or a drop of CAGR 1.2% over three years. The difference from 2023 levels is quite small. Even so, 2024 sales of $163,863 million are still $675 million (0.4%) higher than the pre-pandemic level of $163,188 million in 2019.
The global count of independent sales representatives showed very little change in 2024 and stood at 104.3 million, a 0.1% increase. Still, the 2024 figure remains 4.2% below the pre-pandemic level of 109.0 million in 2019.
The country’s growth has been influenced majorly by tourism, agriculture, and the export of electrical goods. In recent years, Costa Rica has witnessed the pharmaceutical, education, renewable energy, and technological businesses in the region booming steadily and quickly.
The MLM and direct selling businesses in the region have been growing year over year marking a significant improvement in its sales and revenue. Analyzing the market condition and the region’s potential, the direct selling industry has been focusing on selling health and wellness products, personal care, and home essential products in the region. With a high number of women entrepreneurs, Costa Rica stands as a true testament to the direct selling industry’s commitment to empowering women through flexible business opportunities and earning opportunities.
This blog sheds light on the direct selling business scenario of Costa Rica and how it is impacting the global MLM market.
List of top MLM businesses in Costa Rica
A preview of the Costa Rican direct selling business and revenue growth and fall in the past years.
©
Epixel MLM Software
Source - DSA of Costa Rica
Data updated in May 2025
*The above list is subject to market changes and modifications.
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Top MLM companies in Costa Rica by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Omnilife | 8% | 633 | 584 | Mexico | 1991 |
| 2 | Just International | 0% | 250 | 250 | China | 1930 |
| 3 | Nikken | 0% | 49 | 49 | USA | 1975 |
| 4 | Herbalife | -1% | 5,000 | 5,062 | USA | 1980 |
| 5 | DoTerra | -3% | 1,450 | 1,500 | USA | 2008 |
| 6 | Amway | -4% | 7,400 | 7,700 | USA | 1959 |
| 7 | Young Living | -10% | 1,800 | 2,000 | USA | 1993 |
| 8 | 4Life | -12% | 300 | 341 | USA | 1998 |
| 9 | Oriflame | -19% | 653 | 811 | Sweden | 1967 |
Top product segments of leading MLM companies in Costa Rica
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway |
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| 2 | Herbalife |
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| 3 | Young Living |
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| 4 | DoTerra |
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| 5 | Oriflame |
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| 6 | Omnilife |
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| 7 | 4Life |
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| 8 | Just International |
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| 9 | Nikken |
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Company age and leadership: MLM leaders in Costa Rica
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson |
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| 2 | Herbalife | 1980 | 45 | Stephan Gratziani |
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| 3 | Young Living | 1993 | 33 | Mary Young |
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| 4 | DoTerra | 2008 | 18 | Kirk Jowers |
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| 5 | Oriflame | 1967 | 59 | Anna Malmhake |
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| 6 | Omnilife | 1991 | 35 | Amaury Vergara |
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| 7 | 4Life | 1998 | 28 | Danny Lee |
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| 8 | Just International | 1930 | 96 | Marcel Jüstrich |
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| 9 | Nikken | 1975 | 51 | Luis Kasuga |
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Overview of the leading direct sales companies in Costa Rica
1. Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded : 1959
Headquarters : Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
2. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
3. Young Living
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded : 1993
Headquarters : Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
4. DoTerra
Country: USA
Website: https://www.doterra.com/US/en
Top Earners: 59
Products & Services: Personal care, Dietary Supplements
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Kirk Jowers
Year Founded : 2008
Headquarters : Pleasant Grove, Utah, United States
Achievements:
- Honored with Market Leadership Award.
5. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: N/A
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #21 in 2024 DSN Global 100.
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge.
6. Omnilife
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: N/A
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded : 1991
Headquarters : Av. England 3089 I, Guadalajara, Jalisco, Mexico, USA
Achievements:
- Ranked #21 in the 2024 DSN Global 100
- Awarded as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge
7. 4LIFE
Country: USA
Website: www.4life.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Nutritional Supplements
Founder: David and Bianca Lisonbee
CEO: Danny Lee
Year Founded : 1998
Headquarters : Sandy, Utah, United States
Achievements:
- Recognized as the Best Longevity & Immune System Company 2024.
- Recipient of the Grand Globee Award 2023.
8. Just International
Country: Switzerland
Website: www.just.ch/de/
Top Earners: 2
Products & Services: Health Care, Beauty
Founder: Ulrich Jüstrich
CEO: Heinz Moser
Year Founded : 1930
Headquarters : Walzenhausen, Switzerland
Achievements: N/A
9. Nikken
Country: USA
Website: https://nikken.com/en
Top Earners: 13
Products & Services: Personal Care, Jewelry, Nutritionals
Founder: Isamu Masuda
CEO: Luis Kasuga
Year Founded : 1975
Headquarters : Anaheim, California, United States
Achievements: N/A
Recent news on top MLM companies in Costa Rica
dōTERRA introduced a new initiative called “Wellness Made Simple”
With a motive to help individuals and families build a consistent wellness routine, dōTERRA launched a new “Wellness Made Simple” initiative. This includes a foundational wellness bundle along with nutritional supplements, for heart, brain, joint, and gut health.
dōTERRA Healing Hands celebrates 15 years of its service
dōTERRA Healing Hands Foundation celebrates 15 years of social responsibility and more than $55 million in global donations. Community development through increased product sales is a highlight of the company.
dōTERRA announced its advanced compensation plan
dōTERRA has officially introduced its “elevated” compensation plan as an improved version of the current plan. This plan has been designed to increase flexibility and introduce many innovative opportunities for income potential.
Happi released its Top 50 Companies List
Happi published its Top 50 Companies List in the household and personal products industry. Young Living ranked #17 within the list.
Oriflame celebrate its 58th anniversary
Oriflame, a leading direct selling company in the cosmetics and wellness industry, celebrated its 58th anniversary this year. The company has expanded into 60 countries with three million distributors since its launch.
Quotes from the leaders of top MLM companies in Costa Rica
At Oriflame, we believe that talent is everywhere, but opportunity is not always accessible to all. For 58 years, we’ve stayed true to our purpose: to empower people to grow, connect, and thrive through a business model that puts people first. Social selling is not just part of our history, it’s our future.
The dōTERRA Healing Hands Foundation has transformed lives and communities worldwide, creating a ripple effect of positive change. Our projects not only uplift those directly served but also empowers the volunteers and organizers who bring them to life.
Our model is becoming stronger every year. It’s not only evolving, but it’s also very necessary because people need skills, like knowing how to work as a team, knowing how to better manage finances, knowing how to invest.
From Oriflame, one of the oldest direct selling brands operating in the Costa Rican region to DoTerra, one of the youngest MLM companies, Costa Rica gives us a clear idea of how the country has been thriving over the years in the direct selling landscape. The WFDSA 2024 report highlights a growth of compared to the previous year with a retail sale of million combined by the Central American and the Caribbean region.
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The South and Central American regions contributed billion to global retail sales despite the market high lows owing to various economic conditions is a great reminder for businesses small or big to venture into Costa Rica.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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