Vida DivinaCompany overview

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  Growth strategy through brand acquisitions

  

  Vida Divina is devoted to buying established companies to enhance their business and grow their market presence. In late 2023, the company acquired MIALÉ, a Peruvian direct selling brand known for its range of more than 25 wellness products. Then the company purchased Radien in early 2024, a skincare company with patented formulas. Most recently, Vida Divina added GOVVI to its portfolio in October 2025. Through this smart tactic, the company has broadened its product range and reached more customers from different parts of the world.

  (Source: Direct Selling News)

• Entering new South American markets through MIALÉ

  

  Vida Divina introduced a plan to strengthen its presence across South America through the acquisition of MIALÉ. As a part of this, Vida Divina is trying to improve and update MIALÉ’s product range of 25 to match its own quality standards. The company also plans to relaunch these products under the Vida Divina brand.

  (Source: Business for Home)

  

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  Science-backed skincare portfolio through Radien acquisition

  

  The acquisition of the skincare company Radien has marked the strong presence of Vida Divina in the skincare category. The brand is built on years of scientific research, including government-funded studies and double-blind clinical trials. Radien was keenly focused on initiating new treatment methods for chronic wounds. It also works to improve the look of healthy skin with the same formula. And eventually this effort led to the development of a science-based anti-aging skincare line.

  (Source: Direct Selling News)

• A market strategy built around Spanish speakers

  

  Vida Divina places the Spanish-speaking community at the core of its business strategy without treating it as a secondary audience. 80% of the company’s sales come from the US, but still its communication style is embedded in this principle. At company events, Spanish is usually the first language used in presentations, training sessions, and marketing materials. By doing this, Vida Divina directly connects with one of its fastest-growing customer and distributor groups.

  (Source: Direct Selling News)

  

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  "Lead With Love" culture-driven field unity model

  

  Through its “Lead With Love” philosophy, Vida Divina promotes a strong sense of unity among its distributors. This philosophy is deeply connected to the culture of the company. This encourages its distributors to think beyond separate teams and to see themselves as a part of one larger organization. This initiative helps members support each other and share knowledge and resources. This philosophy has the capacity to attract and retain distributors through strong connections beyond financial incentives.

  (Source: Direct Selling News)

• Infrastructure expansion to support growth

  

  As the business grew, Vida Divina expanded its operational footprint to support higher product demand and a larger distributor network. The company upgraded from a 50,000-square-foot facility to a 10-acre campus and now operates 13 facilities around the world. This setup allows Vida Divina to analyze and manage much of its manufacturing process internally. This helps the company maintain product standards and manage its supply chain more efficiently.

  (Source: Direct Selling News)

  

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  Training and mentorship for high-ranking affiliates

  

  Vida Divina set up a special training program designed for its high-performing distributors. The individuals who reach the Pearl or Diamond rank for three months in a row are invited to an exclusive leadership bootcamp. These sessions are led by Armand Puyolt along with leading Diamond-level distributors. The program is constituted of training sessions, discussions, and mentorship opportunities. The company believes that this will help participants grow both their business and leadership skills.

  (Source: Vida Divina)