Stella & DotCompany overview

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  Social commerce platform (MIMI)

  

  The company introduced MIMI, a social commerce platform that helps ambassadors showcase various products through custom shopping boards. These can be shared across social media, email, and other messaging platforms. This makes it easier for customers to discover and purchase products online.

  (Source: Stella & Dot)

• Social selling and affiliate platform

  

  ShopMy partnered with Stella & Dot, which allows its ambassadors to create more personalized storefronts and share product links. This will also help them better track sales results. The platform combines affiliate marketing with direct selling and offers a more flexible way to promote products online.

  (Source: Stella & Dot)

  

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  Technology and digital platform investments

  

  With an aim to improve its online selling platform, Stella & Dot invested more than $50 million in technology and digital tools. These upgrades helped ambassadors work more efficiently and gave them productivity tools to better support their businesses.

  (Source: Stella & Dot)

• Social selling through everyday creators

  

  The company works with nano-influencers and ambassadors to support social selling through product recommendations on social media. More than traditional advertising strategies, it focuses on building trust through real experiences and personal connections.

  (Source: Stella & Dot)

  

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  Community support initiatives

  

  The company follows a giving program where a portion of purchases helps support charitable causes focused on women and children. By linking donations to everyday sales, it makes giving back a regular part of its business activities.

  (Source: Stella & Dot)