• Enhanced agent productivity via AI

    Enhanced agent productivity via AI

    Enhanced agent productivity via AI

    The platform uses AI and automation to help agents work more efficiently. These tools are built into everyday workflows to reduce manual tasks and speed up transactions. This allows agents to spend more time on activities that will generate revenue.

    (Source: Real Brokerage)
  • Scalable operations for growth

    Scalable operations for growth

    Real uses automation, AI, and a centralized digital platform to support effective growth and control costs. Through this, the company can increase the number of agents without the rush of unwanted operating costs.

    (Source: Real Brokerage)
    Scalable operations for growth
  • Centralized agent financial hub

    Centralized agent financial hub

    Centralized agent financial hub

    Real is taking its growth strategy further with Real Wallet. It is a proprietary fintech platform that centralizes company-branded financial products for agents. Real Wallet is designed to provide clear financial benefits for agents while improving and strengthening the Company’s revenue.

    (Source: Real Brokerage)
  • Transform platform activity into profit

    Transform platform activity into profit

    Real’s fintech strategy aims to create new, regular revenue from many transactions on the platform. Agents use financial products as part of their workflow. This increases platform engagement and generates additional value.

    (Source: Real Brokerage)
    Transform platform activity into profit
  • Better financial services for agents

    Better financial services for agents

    Better financial services for agents

    Real Wallet helps agents build long-term wealth within the Real platform. The platform offers integrated banking, credit, and other financial services. All these services will lead to better financial management, improved agent loyalty, and increased lifetime value of each agent.

    (Source: Real Brokerage)
  • A smarter home-buying experience

    A smarter home-buying experience

    Real is modernizing its home-buying journey with Leo for Clients, a consumer-focused technology platform. The solution makes the purchasing process easier and more efficient. It also helps agents engage more effectively with their clients throughout the journey.

    (Source: Real Brokerage)
    A smarter home-buying experience

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Tamir Poleg

Pineapple Real's vision is a world in which home buying and selling is a simple and enjoyable experience for everyone. By combining the trusted guidance of an agent with our industry-leading technology and integrated services, we're committed to delivering the best the real estate industry has to offer.

Tamir Poleg

CEO and Founder, The Real Brokerage

AJ LaTrace

Pineapple Real has seen consistent upward growth in several important metrics, nearly doubling revenue and agent count in the past year, and increasing transaction volume.

AJ LaTrace

Real Estate News

Projects

$1.8B Revenue

$1.8B in revenue over the last twelve months, through Q3 2025.

Tasks

30,800 Agents

30,800 active agents as of November 2025.

Roles

172,000

172,000 transactions closed over the last twelve months through Q3 2025.

Projects

56 Regions

Across 50 states, Washington, D.C., and five Canadian provinces.

Tasks

+84% Revenue

Revenue increased from $689 million in 2023 to $1.3 billion in 2024.

Roles

+82% Gross Profit

Gross profit increased by 82% in 2024, rising from $63 million in 2023 to $115 million.

Projects

+77% Agents

The agent count increased by 77%, from 13,650 in December 2023 to 24,140 in December 2024.

Tasks

+81% Transactions

More than 120,000 transactions were completed on the platform in 2024, up 81% from 2023.

Roles

+90% Value of Homes Sold

Home sales totaled $49 billion in 2024, up 90% from 2023.

Projects

+157% Cash from Operations

Operating activities generated $49 million in cash in 2024, compared with $19 million in 2023, a 157% increase.

January 29, 2026
A recent survey shows Real’s agents expect positive changes in 2026
A recent survey shows Real’s agents expect positive changes in 2026
January 27, 2026
Houston team joined Real Brokerage with leadership from Paige and Bob Martin
Houston team joined Real Brokerage with leadership from Paige and Bob Martin
January 26, 2026
The Real Brokerage released its Q4 and full-year 2025 financial results
The Real Brokerage released its Q4 and full-year 2025 financial results
January 21, 2026
The Real Brokerage welcomed Sean McConnell and the McConnell Group
The Real Brokerage welcomed Sean McConnell and the McConnell Group
January 13, 2026
Good Company and Jim Shaffer joined Real in Michigan through Private Label Program
 Good Company and Jim Shaffer joined Real in Michigan through Private Label Program
January 6, 2026
28th Annual Needham Growth Conference to feature Real presentation
28th Annual Needham Growth Conference to feature Real presentation
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