REAL Brokerage Company overview
-
(Source: Real Brokerage)
Enhanced agent productivity via AI
The platform uses AI and automation to help agents work more efficiently. These tools are built into everyday workflows to reduce manual tasks and speed up transactions. This allows agents to spend more time on activities that will generate revenue.
-
(Source: Real Brokerage)
Scalable operations for growth
Real uses automation, AI, and a centralized digital platform to support effective growth and control costs. Through this, the company can increase the number of agents without the rush of unwanted operating costs.
-
(Source: Real Brokerage)
Centralized agent financial hub
Real is taking its growth strategy further with Real Wallet. It is a proprietary fintech platform that centralizes company-branded financial products for agents. Real Wallet is designed to provide clear financial benefits for agents while improving and strengthening the Company’s revenue.
-
(Source: Real Brokerage)
Transform platform activity into profit
Real’s fintech strategy aims to create new, regular revenue from many transactions on the platform. Agents use financial products as part of their workflow. This increases platform engagement and generates additional value.
-
(Source: Real Brokerage)
Better financial services for agents
Real Wallet helps agents build long-term wealth within the Real platform. The platform offers integrated banking, credit, and other financial services. All these services will lead to better financial management, improved agent loyalty, and increased lifetime value of each agent.
-
(Source: Real Brokerage)
A smarter home-buying experience
Real is modernizing its home-buying journey with Leo for Clients, a consumer-focused technology platform. The solution makes the purchasing process easier and more efficient. It also helps agents engage more effectively with their clients throughout the journey.
Explore More Companies
$1.8B Revenue
$1.8B in revenue over the last twelve months, through Q3 2025.
30,800 Agents
30,800 active agents as of November 2025.
172,000
172,000 transactions closed over the last twelve months through Q3 2025.
56 Regions
Across 50 states, Washington, D.C., and five Canadian provinces.
+84% Revenue
Revenue increased from $689 million in 2023 to $1.3 billion in 2024.
+82% Gross Profit
Gross profit increased by 82% in 2024, rising from $63 million in 2023 to $115 million.
+77% Agents
The agent count increased by 77%, from 13,650 in December 2023 to 24,140 in December 2024.
+81% Transactions
More than 120,000 transactions were completed on the platform in 2024, up 81% from 2023.
+90% Value of Homes Sold
Home sales totaled $49 billion in 2024, up 90% from 2023.
+157% Cash from Operations
Operating activities generated $49 million in cash in 2024, compared with $19 million in 2023, a 157% increase.
Revenue
Total Sales
2024 : $1,260 million
↑ $+200m
Subscribe to our Latest News!
Latest News
January 29, 2026A recent survey shows Real’s agents expect positive changes in 2026
January 27, 2026Houston team joined Real Brokerage with leadership from Paige and Bob Martin
January 26, 2026The Real Brokerage released its Q4 and full-year 2025 financial results
January 21, 2026The Real Brokerage welcomed Sean McConnell and the McConnell Group
January 13, 2026Good Company and Jim Shaffer joined Real in Michigan through Private Label Program
January 6, 202628th Annual Needham Growth Conference to feature Real presentation
< > -
-
-
-
-
—Tamir Poleg
CEO and Founder, The Real Brokerage
—AJ LaTrace
Real Estate News