OriflameCompany overview

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  Creating better opportunities for beauty entrepreneurs

  

  Oriflame is creating a better space for beauty entrepreneurs and members through easier business opportunities and rewards. With an aim to build a more stable and modern income pattern, the company has introduced a new compensation plan that will help increase earnings. In 2025, Oriflame will introduce Ceo.system, a new training platform with practical tools, proper guidance, and coaching support. The company is also planning to provide more personalized communication and important offers through its strong CRM efforts.

  (Source: Oriflame)

• Create an attractive brand and product offer

  

  2024 saw an innovative step from Oriflame as it introduced its new brand campaign, “Reach Your Happy Place”. The company wants to renew its brand promise through this initiative. With high-quality products in hand, it continues to refine its product portfolio to make the range more relevant, easier to recommend, and competitively priced. Oriflame has also shifted its European manufacturing operations to selected high-end partners. This will lead to greater innovation and support the development of the next generation of beauty and wellbeing products.

  (Source: Oriflame)

  

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  Leading with digital excellence

  

  Digital transformation has become a major turning point in the growth of Oriflame. It continues to strengthen the business base through a smooth and user-friendly digital experience. It brought changes even in the sharing app and helped beauty entrepreneurs work more easily and effectively. Oriflame is also using AI technology in different areas to make its commercial tools more efficient and smarter.

  (Source: Oriflame)

• A shift toward 100% renewable electricity

  

  Oriflame aims to use 100% renewable electricity in different countries across the world. The company sources green energy through supplier contracts, on-site renewable energy generation, and the purchase of Energy Attribute Certificates (EACs). This will allow the company to support more sustainable operations and also to decrease adverse environmental impacts.

  (Source: Oriflame)

  

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  Planning leaders for the future

  

  In 2024, Oriflame introduced a clear succession planning strategy to ensure business stability and continuity. Through this, the company is making efforts to develop internal talent for future leadership roles. This will support employee growth and career opportunities and avoid unwanted changes that hinder growth. It also improves retention and morale because it shows employees that real opportunities exist for career advancement. At its core, it ensures Oriflame has the right people in place to support its business goals.

  (Source: Oriflame)

• A new chapter in European production

  

  Europe has entered a modern business terrain with the new production strategy introduced by Oriflame. Instead of depending on one manufacturing plant in Poland, the company has shifted to a network of specialized European partners. This change will lead to better innovations and new products will flourish the market. It also allows Oriflame to benefit from advanced manufacturing technologies across Europe.

  (Source: Oriflame)

  

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  A digital-first business model

  

  Oriflame started to concentrate more on its online platforms with improved digital operational tools. In 2024, the company received more than 99% of its orders placed through its online platforms. It invested in mobile apps, AI-supported business tools, and smoother onboarding and checkout processes. These improvements have made the whole process easier and smoother for both customers and brand partners.

  (Source: Oriflame)

• Deployment of a social selling and community-driven model

  

  Oriflame expanded its Beauty Community Model across 42 markets in 2024. The company mainly focused on growth through community empowerment and gamification. And to achieve this, it made significant changes in its social selling approach and aimed at better growth. This helps increase engagement within its network and encourages natural growth in the direct selling business.

  (Source: Oriflame)

  

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  Personalized skincare through AI

  

  Oriflame partnered with Revieve to introduce an AI-powered skincare advisor within its digital platform. Based on the skin needs of individual users, the tool will provide personalized product recommendations. It improves the online shopping experience for customers and helps brand partners offer more informed advice. Through an innovative approach Oriflame seeks to bring wider attention and make digital selling more effective and personalized.

  (Source: Oriflame)