Nature's SunshineCompany overview

Science-driven product improvements

The company puts a strong focus on clinical research through its Hughes Center for Research and Innovation. This helps them create new products and improve the ones they already have. By doing this, they make their products more reliable, backed by science, and stand out better in global markets.

(Source: Nature’s Sunshine)

Smarter direct selling with better compliance

Rules and regulations are constantly changing in response to the demands of different markets. As a result, the company regularly updates its direct selling approach to keep up with these changes. It invests in compliance research, clear guidelines for consultants, and strong oversight through its risk management committee. This helps reduce the legal risks and support growth driven by its distributors.

(Source: Nature’s Sunshine)

Growth in China via joint venture

The company operates in China through a joint venture with Shanghai Fosun Pharmaceutical. This partnership helps it follow local regulations and run its business effectively in the Chinese market. It also supports long-term growth in one of the world’s biggest wellness markets while reducing operational and compliance risks.

(Source: Nature’s Sunshine)

Advancing environmental and social impact

Nature’s Sunshine is working toward clear environmental and social goals for 2025. These include reducing waste, increased use of renewable energy, and cutting greenhouse gas emissions across its operations. With these targets, the company is also redesigning its manufacturing and distribution processes to support long-term, sustainable growth.

(Source: Nature’s Sunshine)

Journey to zero waste certification

In 2021, the company set a goal for its three US distribution centers to reach zero waste. By improving recycling, cutting down plastic use, and making operations more efficient, all three facilities achieved TRUE Zero Waste Gold certification in early 2024.

(Source: Nature’s Sunshine)

Transition to 100% renewable energy

In 2022, the company partnered with two local solar farms and switched its manufacturing to 100% solar energy. It became the first herbal supplement company in its industry to do this and reached the goal earlier than planned.

(Source: Nature’s Sunshine)

Refreshing the brand with “Be More Earth”

Nature’s Sunshine introduced its “Be More Earth” global campaign to refresh its brand and connect with people who care about sustainability. The campaign helps tell the story behind its products. It also engages distributors and makes the brand stand out in the natural wellness market.

(Source: Nature’s Sunshine)

Community nutrition partnerships for global impact

The company has worked with groups like Vitamin Angels and Feed My Starving Children to improve nutrition for people in need. Through these partnerships, over 1 million women and children have received important nutritional support. This social responsibility effort builds trust in the brand and supports its goal of making a positive impact.

(Source: Nature’s Sunshine)

Digital transformation in direct selling

Nature’s Sunshine has improved its digital systems and created a more tech-enabled field network to provide better support to distributors and improve their experience. The company’s leadership is also focused on the ideal usage of digital tools within its direct selling model to attract new customers and keep existing ones.

(Source: Nature’s Sunshine)

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Pineapple Serving as CEO of Nature’s Sunshine for the past nearly seven years has been an incredible honor. I am extremely proud of our team’s accomplishments and the tremendous progress we’ve made strengthening fundamentals, revitalizing the brand, spearheading digital initiatives and driving customer growth. Having improved our competitiveness and built a foundation for long-term profitable growth, I am confident that Nature’s Sunshine is poised to capitalize on the large and steadily growing market opportunity that lies ahead.

—Terrence Moorehead

President & CEO, Nature’s Sunshine

Pineapple We believe that the Earth has the healing power that all customers deserve. Our new platform, ‘Be More Earth,’ showcases Earth’s magic and differentiates us from the synthetic, imposter ingredients and processes so prevalent within our category. We scour the globe for the best natural ingredients and produce our supplements in our own solar-powered facility—so everyone can experience Earth’s power.

—Stephanie O’Farrell

Nature’s Sunshine Vice President of Marketing

Pineapple We were trying to find a path to what is going to make Nature’s Sunshine relevant and exciting and motivational in the hearts and minds of consumers. And really trying to get back to what it was that made Nature’s Sunshine this great dynamic, exciting company. When we were founded, we were these adventurous pioneers, industry leaders sharing the healing power of nature with everyone. We were constantly experimenting, testing, trying new things, making sure that we were really pushing the edge.

—Terrence Moorehead

President & CEO, Nature’s Sunshine

Pineapple Our strategic investments in North America Digital continue to pay off, as a surge in new customers, coupled with strong retention, yielded a 52% year-over-year increase in Digital sales. We also continue to see exceptional results in Asia-Pacific, driven by 30%+ growth in both Japan and China during the quarter.

—Shane Jones

Nature’s Sunshine CFO

Pineapple At Nature’s Sunshine, our commitment to environmental stewardship is fundamental to our mission of sharing the healing power of nature with the world, As we approach the completion of our 2025 goals, we look forward to doing more to protect and preserve Earth’s power for future generations.

—Terrence Moorehead

President & CEO, Nature’s Sunshine

40+ markets worldwide

Nature’s Sunshine sells its products in over 40 markets around the world and shows its wide international reach and a global presence that continues to expand.