• Inside Longrich’s distributor training programs

    Inside Longrich’s distributor training programs

    Inside Longrich’s distributor training programs

    Longrich runs its own Business School to train distributors. The sessions are handled by experienced trainers who understand different product categories such as cosmetics, personal care, health, and nutrition. Important areas such as product knowledge, network marketing, and team building strategies are covered under the distributor training program. These programs are conducted at Longrich’s offices in different parts of the world. This helps the distributors learn innovative ways to run their business in the most effective structure.

    (Source: Longrich)
  • Longrich’s international training and scholarship initiative

    Longrich’s international training and scholarship initiative

    Longrich has introduced an international scholarship program to recognize its top-performing distributors. This program holds a partnership with one of the famous universities in China, Soochow University. Selected distributors receive certificates that allow them to pursue further education. They also get the chance to join Chinese language camps and visit Longrich’s Intelligent Factory. Through this program, Longrich supports learning and personal growth with a strong aim to support the company’s long-term global development.

    (Source: Longrich)
    Longrich’s international training and scholarship initiative
  • Longrich’s Industry 4.0 growth strategy

    Longrich’s Industry 4.0 growth strategy

    Longrich’s Industry 4.0 growth strategy

    In order to build One of China’s highly advanced intelligent factories, Longrich has invested RMB 600 million. This move follows the goals of “Made in China 2025” and modern Industry 4.0 standards. The company also plans to set up 10 smart factories in China and other countries. These factories will use automation and improved supply chain systems to make production faster and more efficient.

    (Source: Longrich)
  • Growth through innovation

    Growth through innovation

    Growth through innovation is the new strategy adopted by Longrich. The company plans to create unique products and services that stand out in the market. This helps strengthen its competitive position and build a better global brand image. So, its technology, product quality, and performance are also improving at a high level. Its brand presence is also increasing and sharing the company’s culture across different markets.

    (Source: Longrich)
    Growth through innovation
  • Strengthening distribution across borders

    Strengthening distribution across borders

    Strengthening distribution across borders

    In over 30 countries, Longrich has set up branches and representatives with a hope of advanced business growth. The company has plans to expand into global markets. This will enable the company to focus more on distribution networks and cross-border trade in different regions around the world. This will make its products more accessible globally.

    (Source: Longrich)
  • Safeguarding growth with brand protection

    Safeguarding growth with brand protection

    Longrich has registered its trademarks in 138 countries in different parts of the world. This will allow the company to enter new markets strategically without concerns about brand protection. This helps protect its brand and intellectual property in different markets. It also supports Longrich’s long-term global presence.

    (Source: Longrich)
    Safeguarding growth with brand protection
  • Global multi-center R&D network

    Global multi-center R&D network

    Global multi-center R&D network

    In different countries in the world, Longrich has almost eight research and development centers. These centers are located in countries like China, the United States, Japan, and France. The company believes that this approach will improve its products and help it stay competitive, especially in cosmetics and healthcare. This will also encourage Longrich to develop new ideas and upgrade its technology more effectively.

    (Source: Longrich)
  • Longrich’s child welfare and CSR activities

    Longrich’s child welfare and CSR activities

    Longrich carries out its social responsibility activities through the Longrich Loving Foundation. The company has many organized programs to support people in need, especially vulnerable communities. It helps children who are abandoned or hearing impaired, often working together with local organizations. These constant efforts show Longrich’s commitment towards communities and making a positive impact over time.

    (Source: Longrich)
    Longrich’s child welfare and CSR activities

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Projects

$850 million

The company recorded about $850 million in revenue in 2024.

Tasks

RMB 600 million

With an investment of RMB 600 million, Longrich built an advanced factory in China.

Roles

60 countries and regions

Through OEM/ODM and direct selling, Longrich operates in more than 60 countries worldwide.

Projects

138 countries

Longrich’s trademarks are registered in 138 countries around the world.

Tasks

10,000 employees

About 10,000 people work at Longrich, including those with advanced degrees.

Roles

35%

Around 35% of the company’s employees have higher-level qualifications.

Projects

8 R&D centers

With eight R&D institutions globally, Longrich focuses on improving products and technology.

Tasks

59 patents

Longrich has registered 59 patent applications covering inventions and utility models.

Roles

36 invention patents

A total of 36 invention patents have been awarded to Longrich, including one in the U.S.

Projects

4 utility model patents

Longrich owns 4 utility model patents in its portfolio.

Tasks

9 high-tech products

Nine of Longrich’s products have received high-tech recognition from Jiangsu authorities.

Revenue

Total Sales

2024 : $850 million

Top Achievements

  • Top 100 Growth Brand in Asia 2015.
  • GSK award for best supplier 2014.
  • Jiangsu Famous Export Brand (2014–2016).
  • ASEAN Outstanding Business Award (2014).
  • Jiangsu Model Enterprise for Management & Innovation (2014).
  • Hand Cream First Nationwide Sales Award (2013).
November 16, 2023
Longrich International plans entry into Ghana with Mepe support initiatives.
Longrich International plans entry into Ghana with Mepe support initiatives.
May 15, 2018
Longrich begins work on $20 million factory in Lagos.
Longrich begins work on $20 million factory in Lagos.
April 10, 2021
Longrich President describes Nigeria as a gateway to Africa.
Longrich President describes Nigeria as a gateway to Africa.
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