• Growth acceleration via merger strategy

    Growth acceleration via merger strategy

    Growth acceleration via merger strategy

    It Works! plans to expand into markets across North America and Europe. By bringing their networks and technology together, they can connect with more customers and build a stronger presence in these regions. The company believes that this step will lead to quicker growth and better revenue.

    (Source: It Works!)
  • Adapting to health trends with targeted products

    Adapting to health trends with targeted products

    It Works! has expanded its wellness range with new and innovative products. This includes products such as supplements that support GLP-1 and metabolism health. The company keeps a strong focus on dietary support to support customer needs and health trends. This will make the product line fresh and competitive.

    (Source: It Works!)
    Adapting to health trends with targeted products

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Mark Pentecost

Pineapple It’s human nature to define accomplishment as sales or revenue. Yet how I would define success looking back over the past 20 years is how many lives we’ve changed.

Mark Pentecost

Founder & Chairman of the Board, It Works!

Mark Pentecost

Pineapple I truly believe we have a great team in our field leaders and corporate. I’m confident in our strategic plans to grow both our U.S. and international markets. It Works! will be a recognizable force around the globe.

Mark Pentecost

Founder & Chairman of the Board, It Works!

Janne Heimonen

Pineapple At It Works!, we are making it our mission to go out and build an international dream team!

Janne Heimonen

President of International Operations, It Works!

Mark Pentecost

Pineapple Someone can earn freedom of time or finances through hard work and innovation. That is what we built this country on. That’s what our industry does—it gives people that opportunity.

Mark Pentecost

Founder & Chairman of the Board, It Works!

Projects

~8,800 Employees

It Works! Global’s workforce of about 8,869 highlights the company’s international reach.

Tasks

3+ Million Bags Sold — IT WORKS! Keto Coffee

More than 3 million bags of Keto Coffee have sold, a sign of its popularity.

Roles

Operations in 20+ Countries

Independent distributors in more than 20 countries work with It Works!

January 26, 2026
Zinzino adds It Works! to its business.
Zinzino adds It Works! to its business.
October 01, 2025
Forrest Smith joins It Works! as Chief Strategy Officer.
Forrest Smith joins It Works! as Chief Strategy Officer.
September 5, 2025
Conrad Smith takes role of Vice President of Customer at It Works!® to drive expansion.
Conrad Smith takes role of Vice President of Customer at It Works!® to drive expansion.
August 6, 2025
It Works!® appoints Peter Griscom as President & COO to guide AI growth.
It Works!® appoints Peter Griscom as President & COO to guide AI growth.
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