It Works! GlobalCompany overview
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(Source: It Works!)
Growth acceleration via merger strategy
It Works! plans to expand into markets across North America and Europe. By bringing their networks and technology together, they can connect with more customers and build a stronger presence in these regions. The company believes that this step will lead to quicker growth and better revenue.
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(Source: It Works!)
Adapting to health trends with targeted products
It Works! has expanded its wellness range with new and innovative products. This includes products such as supplements that support GLP-1 and metabolism health. The company keeps a strong focus on dietary support to support customer needs and health trends. This will make the product line fresh and competitive.
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~8,800 Employees
It Works! Global’s workforce of about 8,869 highlights the company’s international reach.
3+ Million Bags Sold — IT WORKS! Keto Coffee
More than 3 million bags of Keto Coffee have sold, a sign of its popularity.
Operations in 20+ Countries
Independent distributors in more than 20 countries work with It Works!
Revenue
Total Sales
2024 : $450 million
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January 26, 2026Zinzino adds It Works! to its business.
October 01, 2025Forrest Smith joins It Works! as Chief Strategy Officer.
September 5, 2025Conrad Smith takes role of Vice President of Customer at It Works!® to drive expansion.
August 6, 2025It Works!® appoints Peter Griscom as President & COO to guide AI growth.
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—Mark Pentecost
Founder & Chairman of the Board, It Works!
—Mark Pentecost
Founder & Chairman of the Board, It Works!
—Janne Heimonen
President of International Operations, It Works!
—Mark Pentecost
Founder & Chairman of the Board, It Works!