Beach BodyCompany overview

BODi’s 90-day fitness transformation

On February 3, 2026, BODi launched P90X Generation Next, the newest version of the legendary 2005 P90X program that has helped over 20 million people around the world. This 90-day home fitness plan offers daily workouts of 30–45 minutes that combine strength, cardio, and recovery in a system called the “P90X-Factor.” Participants have seen results like an average of 18 pounds lost and 14 inches off the waist. Led by trainer Waz Ashayer, the program works for all fitness levels and features partners such as ASRV, Core Home Fitness, Hyperice, and Reebok.

(Source: Bodi)

BODi expands short-workout options

In December 2025, BODi introduced “10 Minute BODi,” a fitness program built on science that offers daily workouts lasting just 10 minutes. These short sessions aim to support overall health and may reduce the risk of heart disease, cancer, and dementia. The program includes new four-week options: 10-Minute Beginner with Lacee Green for low-impact exercise, 10-Minute Focus with Kelsey Heenan for a holistic approach, and 10-Minute Muscle with Scott Mathison for strength. With this initiative, BODi adds to its library of over 400 short workouts. It includes Tony Horton’s 10-Minute Trainer, which gives users an option to stay consistent without long, intense sessions.

(Source: Bodi)

BODi partners with Reebok Fitness App

In 2025, BODi partnered with Reebok Fitness. Its workouts, nutrition, and wellness programs are now on the Reebok Fitness App. Millions of users can access BODi’s proven fitness library. The partnership provides complete on-demand home fitness solutions.

(Source: Bodi)

A subscription-first strategy for profitability

The company has moved to a recurring digital subscription model and focuses on steady subscription revenue rather than one-time hardware sales. This approach improves revenue predictability and ensures long-term profitability.

(Source: Bodi)

Reducing expenses to improve performance

Beachbody completed restructuring initiatives to lower operating expenses. The company optimized the workforce and simplified infrastructure to align costs with revenue and boost overall profitability.

(Source: Bodi)

Making fitness platforms more accessible

The company boosts subscriber engagement with premium fitness programs, a larger content library, and a simpler platform. Key metrics, such as daily and monthly active users (DAU/MAU) and streaming activity, track success.

(Source: Bodi)

Improving the partner and distributor model

Beachbody updated its partner compensation plan and simplified its network marketing structure to make the experience better for distributors. This approach aligns incentives with subscription growth and helps improve retention and productivity among active Partners.

(Source: Bodi)

Connected fitness rationalization

The company reduced emphasis on hardware, like Connected Fitness bikes, and focused more on digital offerings. This strategy helps increase margins while lowering inventory and fulfillment challenges.

(Source: Bodi)

Explore More Companies

Amway

Headquarters

Michigan, USA

Revenue

$7.7 billion

View company

Natura

Headquarters

São Paulo, Brazil

Revenue

$5.3 billion

View company

Herbalife

Headquarters

Los Angeles, USA

Revenue

$5.1 billion

View company

Infinitus

Headquarters

China

Revenue

$3.5 billion

View company

Avon

Headquarters

London, UK

Revenue

$3.50 billion

View company

Mary Kay

Headquarters

Texas, USA

Revenue

$1.8 billion

View company

Nu Skin

Headquarters

Utah, USA

Revenue

$1.97 billion

View company

Pineapple I really think we’ve recalibrated our expectations. I’ve been here two and a half years. If you go back and look at every earnings call, what we did, what we said we were going to do—we’ve done all of it. So, I think we’ve built credibility. It’s a long game; quick fixes don’t last.

—Mark Goldston

Executive Chairman for Beachbody

Pineapple Direct selling will continue to thrive where the exchange of value is ongoing and supportive—like in following a nutrition or fitness plan—because of the importance of accountability to achieve success, but we need to acknowledge that affiliate marketing will replace network marketing where the relationship is purely transactional.

—Carl Daikeler

CEO, BODi

Pineapple Looking ahead, we have a line of sight to achieving positive free cash flow for the full year 2025 for the first time since 2020, marking an important milestone in our company’s transformation.

—Carl Daikeler

CEO, BODi

Pineapple 2024 was a pivotal year at BODi, as we continued to build upon our strategy to transform the company. Our turnaround plan successfully streamlined our digital platform, lowering our breakeven point and enhancing our liquidity position. We generated higher margin revenue streams and achieved positive operating cash flows while successfully rearchitecting the company from a Multi-Level Marketing network to a single-level affiliate model.

—Carl Daikeler

CEO, BODi

Pineapple We recognize that in light of today’s current market dynamics, as well as consumer preferences, the multi-level marketing distribution model is outdated and unsustainable. The evolution to the affiliate model offers a simpler, more modern approach to customer acquisition and will directly reward the seller for their effort. The organizational challenges and complexity of the MLM approach has weighed on the Company’s turnaround and the ability of Partners to optimize their potential. We are confident this shift will be beneficial to stakeholders and to new potential participants. I look forward to sharing more details on our third quarter earnings call.

—Mark Goldston

Executive Chairman for Beachbody