Atomy Company overview
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(Source: Atomy)
Atomy’s GSGS model for global expansion
Through Atomy’s Global Sourcing Global Sales (GSGS) strategy, it plans to extend its markets further to produce high-quality products worldwide and sell them at an affordable price range through a global sales network. All products meet Atomy’s “Absolute Quality, Absolute Price” standard. Through this, Atomy aims to serve as a global distribution hub with strong commitment to its customers and to uphold the core values of the company.
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(Source: Atomy)
Atomy’s consumer-first growth strategy
Atomy builds trust through honesty and a consumer-first direct selling model. It sells high-quality products at affordable prices, which helps it compete with traditional retail and improves customer satisfaction. This model supports long-term growth by removing middlemen. Atomy also supports its members with a clear compensation system. There is no joining fee or lifetime membership. Also, the members can earn commissions of up to 44% based on sales. Atomy’s growth is sustainable with strong ethical standards and operations in about 27 regions worldwide.
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(Source: Atomy)
Atomy’s Masstige model for global markets
Atomy follows a Masstige strategy that offers premium quality at affordable prices. This enables its products to meet high standards and be easily accessible to everyday consumers. The company sells products in almost 27 regions in different countries across the world. This includes products with high quality produced in large volumes. Manufacturers such as Kolmar Korea are there to support Atomy’s production of skincare products, health supplements, and daily essentials. The company's efforts allow customers to enjoy its exclusive products at fair prices and support steady business growth.
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(Source: Atomy)
Zero plastic initiative
Atomy’s Zero Plastic initiative is a new project proposed by the company that aims to reduce plastic use in its various product categories and other operations. The company believes that by 2030, it can decrease the use of plastic by 50% and replace it with more eco-friendly solutions. It firmly concentrates on the idea of developing new materials that decrease the need for plastic. It also redesigns products and packaging to remove unnecessary plastic wherever possible.
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(Source: Atomy)
Commitment to environmental awareness
Atomy is working to implement an eco-friendly culture in all its markets throughout different countries around the world. The company has plans to raise environmental awareness among its members and support more sustainable lifestyles by 2030. To reach this goal, the company plans to introduce various global initiatives that promote eco-friendly values. And it also tends to provide education on sustainability practices to its members and partners.
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(Source: Atomy)
Resource regeneration strategy
Through sustainable efforts, Atomy works to regenerate resources and help restore the environment for better growth. The company aims to build a renewable system for all Atomy products that support environmental recovery by 2030. To achieve this, the company has decided not to use plastics in its production, distribution, and product use. It also encourages reuse, recycling, and upcycling throughout the production process. Atomy believes that this will improve the overall environmental impact through circular resource management.
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Atomy’s Return Rate of 0.21%
The lowest among all companies in the same industry for 13 years in a row.
8.7 million members worldwide
As a global brand, Atomy supports a community of more than 8.7 million members worldwide.
Donation-to-Sales Ratio 2.25%
Atomy has a 2.25% donation-to-sales ratio in 2024, highest among Korea’s top 500 companies by revenue.
Exports $300 Million
Atomy became the first domestic distribution company to receive the "$300 Million Export Tower," recognizing cumulative exports exceeding $300 million.
Gross Value Added KRW 1.9178 Trillion
Atomy generated KRW 1.9178 trillion in total economic value (gross value added) in 2024, representing a 2% increase from the previous year.
Operating Profit KRW 179.5 Billion
Atomy recorded KRW 179.5 billion in operating profit in 2024, reflecting a 28% year-over-year increase.
Net Profit KRW 122.3 Billion
Atomy achieved KRW 122.3 billion in net profit in 2024, marking a 44.6% increase compared to the previous year.
Overseas Employees 483
Atomy’s overseas subsidiaries employed 483 employees as of the end of 2024, reflecting continued global expansion.
Partner Company Employees 9,000
Approximately 9,000 employees were working at Atomy’s partner companies as of the end of 2024, contributing to indirect job creation.
Revenue
Total Sales
2024 : $1,830 million
Top Achievements
- Ranked #10 in 2025 DSN Global 100
- Received the Minister of Commerce, Industry and Energy Award for ESG Report
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—Park Han-Gill
Atomy Founder
—Jadick Lai
Crown Master/ Crown Leaders Club
—Jac & Fenn
Crown Master/ Crown Leaders Club
—Vincent Tan & Kathleen Chua
Crown Master/ Crown Leaders Club