Amore Pacific Company overview

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  Global Rebalancing strategy

  

  The company worked for its quality and performance improvement of its offline stores with a strong presence in online platforms and multi-brand retail channels. These efforts aim to make its business structure more active. Through product category improvisation, the company is more focused on building stronger brands. The company is also extending its business across different international markets. This step aimed to improve its global operations and support long-term international growth, especially in areas with strong business potential like North America.

  (Source: Amore Pacific)

• Amorepacific’s plan for a sustainable future

  

  Amorepacific introduced its sustainability vision called “2030 A MORE Beautiful Promise.” The idea behind this vision is to make life better for people while also caring for the planet. The company believes in the idea of growing together with customers and society. Also, it considers the preservation of nature as a prime factor that leads to sustainable living conditions. Based on these principles, Amorepacific has set five key commitments that guide its efforts to contribute to a more sustainable future.

  (Source: Amore Pacific)

  

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  Reducing plastic with the 4R approach

  

  With an aim to support a circular plastic system, the Amorepacific Group is set to follow a 4R packaging strategy. Reduce, Recycle, Reuse, and Return are the definitions of this new strategy. The main goal is to cut down unnecessary plastic use, improve the recyclability of packaging, and encourage customers to reuse or return product containers. Through this approach, the company runs several programs that promote recyclable and reusable packaging. These efforts help to reduce the use of new plastic materials and make packaging more sustainable.

  (Source: Amore Pacific)

• Life cycle assessment for sustainable products

  

  These days consumers are becoming more concerned about the sustainability of the products and the brand they trust. In this background, Amorepacific is so focused on understanding the environmental impact of its products. To support this effort, the company is conducting Life Cycle Assessments (LCA) that examine the environmental effects of a product at every stage of its life. This includes raw material sourcing, manufacturing, distribution, product use, and final disposal. The assessments evaluate 16 different environmental impact areas which includes the Product Carbon Footprint (PCF) as well. They also follow international standards such as ISO 14040, 14044, and 14067 to make sure that the results are reliable and globally recognized.

  (Source: Amore Pacific)

  

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  A plan for climate transition

  

  Amorepacific has introduced a climate transition plan in response to the growing demand from consumers and the market for stronger climate action. This plan will help the company grow with more sustainable operations and take an active role in addressing climate change. The company majorly focuses on the use of renewable energy, improvement of energy efficiency across operations, and works hard toward a carbon-neutral supply chain.

  (Source: Amore pacific sustainability report 2024)

• Open innovation for environmental impact

  

  Amorepacific is encouraging collaborative innovation to support its sustainability goals. Through the “A MORE Beautiful Challenge” Environmental Social-Venture Incubation Program, the company works with other environmental startups and social ventures. These partnerships aim to develop practical solutions that address climate change and reduce plastic use. Through such initiatives, Amorepacific hopes to speed up progress toward its environmental and net-zero goals.

  (Source: Amore Pacific)