An MLM affiliate model to boost ecommerce conversions

Synopsis

In businesses, be it in any sector, there is no one size fits all solution. Each business has its own capacities and challenges. Understanding the differentiating factors and tailoring the solution to perfectly meet the exact challenges determines the growth and success of these enterprises.

Ecommerce has become a larger part of the digital transformation era and businesses are increasingly adopting the culture. But what makes them fall behind is the incorrect method of adoption. A conventional ecommerce model that works perfectly well for one brand may not work for another. Slight tweaks in the operational model are imperative for businesses to achieve the expected results.

Problem

The endless competition in the wellness and nutrition industry has exhausted brands in finding new and innovative strategies to lead. A company without an innovation strategy won’t be able to make it to its success destination. Inventing an innovation strategy that also complements the goals and scope of the organization together with delivering value to its users needs much effort and expertise.

The nutrition company operating in the conventional ecommerce model required an extra boost to expand its distributor base with minimum investment. The competition fueled by the pandemic and related health concerns expected brands to be trustworthy and effective in providing reliable solutions for their customers. The prevailing ecommerce model lacked features that could contribute to improved success for the company.

Identifying the innovation strategy that also provides value to the customers by extending the core capabilities of the platform.

Solution

Epixel MLM Software was tailor-made to include all the necessary features required to meet our customer expectations. Rather than concentrating on boosting sales, the new and innovative solution focused on establishing transparent distributor relationships through focused and well-constructed strategies.

The affiliate marketing model was also integrated with a view to widening the online potential of the business. Thus, with a reduced overhead cost the company witnessed higher conversion rates and increased ROI. In addition to the MLM and affiliate model, an enhanced ecommerce module accelerated the product purchase process. As opposed to the traditional model, the new and innovative ecommerce promised better conversion rates and an elevated customer experience.

Structural combination of MLM, ecommerce and affiliate marketing models together with enhanced features to strengthen distributor relationships.

MLM model with unilevel plan

The customized and simple-structured unilevel plan concentrated more on rewarding distributors for their efforts in a single-level commission structure. The commission paid on a single level encouraged distributors to bring in more and more new referrals to the system thereby accelerating the organization’s revenue and distributor base.

Affiliate model

The affiliate marketing model was introduced through an affiliate plugin to boost sales and expand online brand outreach. This add-on tool helps manage and track affiliate commissions and referrals. The affiliate program can be run independently or can also be clubbed with MLM by compensating affiliates with an MLM compensation plan.

The simple-to-integrate affiliate plugin has all the features needed to manage and promote a global affiliate network.

Unlimited affiliate tracking

Affiliate link tracking

Global affiliate tracking

Commission tracking

Affiliate genealogy

Performance tracking

Social affiliate marketing

Hassle-free onboarding

The back office hosts an easy distributor onboarding process. Distributors could register with their basic details to log in to the distributor's back office. The registration process also included the selection of enrolment packages and a swift payment process. All in all, distributors were able to register themselves with the brand in one go.

The onboarding module is further extended to an interactive distributor training process. The interactive process draws in critical distributor information needed to design personalized training programs.

Interactive training sessions

Enrolment package purchase

Personalized training program

Automated and gamified onboarding

Enhanced ecommerce module

The ecommerce was integrated into the MLM platform through a Shopify plugin with essential features integrated to enhance the ecommerce experience. Single sign-on feature enabled distributors to easily switch between the MLM back office and the Shopify front end. The sales, purchases, and commissions made on the Shopify front end are displayed in the back office dashboard.

The ecommerce module was integrated with the following features to ensure smooth and hassle-free ecommerce management.

Order management

Shipping and tracking

Real-time payment processing

Automated cancellation and return process

Product purchase management

Auto-ship with order customization

Payout process

The commissions and bonuses of both affiliates and distributors are carried out in real-time without any overpayments. The accurate commission calculation engine calculates commissions at the beginning of every month and the same is transferred to the distributor or affiliate account through preferred payment options or as set by the admin.

Improvising the security features, the whole payout process was secured with industry-compliant payment methods and gateway integrations. The flexible payout process also made it easier for distributors to request and withdraw funds at any time.

PCI DSS compliance

Supports international transactions

Payment methods and gateway integrations

Replicated website

The distributors after the registration process acquire a personalized replicated website for promoting their business online. These websites are designed with a simple user interface to make it easier for distributors to use. The distributor can personalize their website URL during the onboarding process itself.

The website will have an ecommerce storefront just like the company website where they can manage their products and sales. This personal website helps distributors build brand awareness and their customer base.

The website comes with social media integration for distributors to run omnichannel promotions. Distributors can also run personal offers and promotions on their website. They can upload and publish targeted content to drive traffic. The replicated website also serves as a great source of customer information and feedback with user reviews and feedback panels.

Personalized website

Feedback panels

Ecommerce storefront

Content management system

Social media integration

Sales prospecting module

In order to make the distributor’s task of converting quality leads easier, we designed a sales prospecting module with tools and techniques that assist them in faster and more assured conversions. The distributors can identify and track quality prospects across their website, social media, and ecommerce storefront.

The email campaign feature lets distributors run automated email campaigns and monitor key metrics such as open rate, unsubscribe rate, click-through rate, and bounce rate. The social prospecting feature allows distributors to find and engage with prospects across all social media channels.

Email campaigns

Shareable product catalog

Social prospecting

KYC approval with an option to upload business agreements

Internationalization features

The customized MLM software comes with internationalization features to offer companies the required support to operate across different territories. The compensation rules, types, and enrollment packages are country-specific. An advanced add-on compliance option lets the company align its business with the legal and regulatory laws of the operating countries.

Multilanguage

Shipping integrations

Multi-currency

Payment gateway integrations

IP-based language switching

Country-specific compensation rules, types, and enrollment packages