Combination of eLearning and loyalty program accelerates engagement

Synopsis

The importance of having an exceptional learning management system in an eLearning business is undeniable. It is the principal factor that drives user experience and success. Together with an efficient LMS, an eLearning business also requires an impactful marketing model. Getting things straight, eLearning attached to an MLM ecommerce business can train and keep distributors updated throughout their sales journey and keep customers longer with the brand.

eLearning businesses are springing up everywhere at a faster pace accelerating the competition along with it. The fast-paced market expects businesses to unwrap fresher innovations and newer marketing techniques to create sustainable growth opportunities.

Problem

We had a dual-edged challenge of dilating the scope of an already established eLearning and ecommerce business. The eLearning platform hosts an array of courses across various topics and is built on the MLM model of direct selling. But the existing eLearning platform lacked the capacity to engage learners effecting a fall in course adoption and completion rates.

Coupled with this, the increase in distributor attrition pointed to an inefficient distributor management system. There was also a need for a complete revival of the system to improve distributor engagement and retention rates. Distributors also lacked proper skill upliftment sessions and called for a new and advanced training system.

An incompetent distributor management system resulted in falling distributor numbers. Disengaged learners intensified a sharp fall in course completion and adoption rates.

Solution

We were assigned the task of creating an exceptional learning environment despite user roles. The AI-powered LMS now hosts a personalized learning experience with course recommendations and relevant topic suggestions. Designed beyond the limits of a traditional LMS, the new learning management system with AI capabilities creates personalized learning opportunities for each learner.

It is a blend of the most sophisticated features that helped the eLearning business gain more customers and improve their lifetime value. The newly integrated engagement strategies such as social learning and loyalty program contributed immensely towards soaring retention rates and establishing a long-term loyal customer base.

The feature development team at Epixel MLM Solutions had each of its features uniquely designed to capture the interest of the learners and to encourage distributors in building a customer-centric eLearning business.

Uniquely formulated LMS capture learners and encourage distributors toward building an experience-driven eLearning business. Social learning and loyalty programs blended in perfectly to create a successful learning management system.

Automated admin console

Tedious and repetitive tasks such as enrollment, course allocation and management, assigning specific courses for each distributor, and managing their progress are all automated. The automated content management system also screens uploaded courses by various authors for legal and regulatory compliance.

The learning plans are connected to the enrollment process where courses are allocated to each distributor depending on their role as Independent Business Owners (IBOs), Elite Customers, or Customers. IBOs will be assigned courses on lead generation, sales prospecting, sales enablement, and other brand-related courses. Some courses will be automatically made mandatory for all IBOs. Elite customers will have early access to offer catalogs and new product launches. Customers will only have access to product catalogs and brand information.

Hybrid compensation plan

We worked out different compensation plans and what suited best was the combination of Binary and Unilevel MLM plans. This combinational plan focused mainly on improving sales by incentivizing distributors accurately and in real time. The hybrid plan was built on a highly advanced commission engine that ensures accurate payouts and reduces the chances of overpayment.

The commission engine also generates critical commission analytics and reports to analyze the performance of the compensation plan in each phase of business growth. It detects even the minutest flaws in payments that might have been caused by manual errors. The commission engine is also built to scale with the expanding distributor and customer base.

Loyalty program

The constructive loyalty module was designed to attract new customers and increase customer lifetime value. This also contributed to increasing distributor retention rates and improved brand loyalty. The rewards and loyalty program encouraged distributors to take their business further resulting in increased distributor engagement.

The customizable loyalty module was integrated with all loyalty program types making it easier for the company to adopt the suitable type of loyalty program according to the situation. Learners found it interesting to accumulate reward points on each level of their course from adoption to completion. This ensures learner engagement and accelerated course adoption and completion rates.

Scalable learning platform

Foreseeing the growth of the company, the LMS was built on a scalable platform that could accommodate large volumes of data together with thousands of courses and learners. This also enables high performance and low load times. There was also a significant increase in the number of concurrent users and a substantial reduction in the number of support tickets.

Sequenced learning paths ensure hassle-free enrollments and an uninterrupted learning experience. It also helps organize users, and manage enrollments and courses with ease. Reports on any metric and any amount of data can be generated by using corresponding filters.

Distributor LMS

Upon enrollment, each distributor will have a learning management portal exclusively custom-made for them. With a view to distributor competency development, training modules that are uniquely designed will be uploaded by the admin covering various aspects of the distributor journey such as lead generation, sales prospecting, compliance, security, and sales enablement. The advanced learning management system supports gamification and mobile learning promoting continuous learning and upskilling.

Distributors can also upload courses to sell and the same will appear in the eLearning platform post admin approval. Distributor LMS had separate segments to address distributor concerns every step of the way including competitor awareness, industry trends, customer preferences and behaviors, etc.

Social learning

The social learning platform gives distributors and learners a definitive learning experience to communicate and collaborate ideas outside of the learning space. This gave learners greater control over learning helping disengaged learners connect and collaborate with other fellow learners. Social learning modules especially made it to the millennials and generation z and the learners were seen as increasingly engaged and competitive.

Distributors enjoy a varied learning experience through group discussions and practical experience sharing. Social learning becomes a platform for distributors to refer and learn among sponsors and more experienced distributors.

CRM with live chat functionality

The customer relationship management designed exclusively for the eLearning industry is a centralized repository that aligns the marketing, sales, and customer support teams together. A sequenced lead management system filters out quality leads preventing lead leakages. Built-in communication channels such as video calling, live chat, messaging, SMS, email, and Whatsapp lets distributors get across to prospects, and nurture them on time to more assured conversions. The video counseling feature alone has increased the course adoption rates building trust and transparency in the online learning process.

The report and analytics dashboard features 100+ data-driven reports based on a variety of metrics that analyze and measure the performance of your courses, learners, and distributor teams. The dashboard also displays marketing ROI and tracks conversions assisting teams in improvising their marketing strategies.