Nebraska is a mid-western state in the US that shares borders with South Dakota, Iowa, Kansas, Colorado, Wyoming, and Missouri. The economic development of the state depends on foreign investments. Major sources of income in Nebraska are transportation, services, manufacturing, and agriculture. The US state is also well known for its insurance industry. Tourism ranks at #3 in contributing to the economic development of the region after agriculture and manufacturing.
Nebraska offers fairgrounds to start a direct selling business with tax incentives and a skilled workforce. The state has a population of about 2 million with a median household income of $74,985 as of 2023. Unemployment rates are lower (2.3% in late 2023) than the national average. This suggests a potential audience for MLM companies who come up with attractive income opportunities.
List of top MLM companies in Nebraska
The direct selling industry in Nebraska has branches of the top MLM companies along with an impressive distributor network. Nebraska has contributed $351 million to the US direct selling industry through 126,205 million direct sellers.
# | Name | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Herbalife | 5,000 | 5,062 | -1% | 1980 |
2 | Mary Kay | 2,400 | 2,500 | -4% | 1963 |
3 | LuLaRoe | 395 | 400 | -1% | 2013 |
4 | Pampered Chef | 300 | 300 | 0% | 1980 |
5 | The Avon Company | N/A | N/A | N/A | 2015 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in August 2025
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2023
13 Million People Involved • $36.7 Billion in Retail Sales
State/Territory | People Involved | Retail Sales |
---|
Top 10 States by People Involved in Direct Selling
Top 10 States by Direct Selling Retail Sales
Source: Direct Selling Education Foundation (DSEF) • Data from 2023
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The NFIB Small Business Optimism Index for Nebraska scored 105.1 in December 2024. This provides needed optimism for MLM startups to launch in the region. Nebraska’s markets have a strong hold for agriculture, manufacturing, tourism, and insurance. These are also some of the strongest sectors in multi-level marketing and network marketing. So, direct selling companies looking for business opportunities in Nebraska can center around these sectors or explore new ones that complement the cultural and economic identity of the US state.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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