West Virginia, a state in the eastern United States, is considered a “land of opportunity for businesses”. Many popular companies like Clorox, Toyota, NGK Spark Plugs, Procter & Gamble, Infor, and Northrop Grumman and many other startups have their business established in the state and running successfully. The Business Facilities 2021 State Rankings Report had ranked West Virginia at #10 for its business-friendly environment. The state boasts 12% lower cost of living compared to the US average.
To add more to the highlight, the state is located at a convenient location close to major supply hubs, distribution bases, and customer markets. West Virginia is a suitable place for direct selling businesses too. Multi-level marketing companies like Herbalife, Mary Kay, LuLaRoe, Pampered Chef and The Avon Company have already proven the favorability of this state for network marketing. West Virginia also has many companies operating in MLM-ready sectors like energy, food and agriculture, forest products, life science, and technology.
List of top MLM companies in West Virginia
Out of the $36.7 billion retail sales generated by the US direct selling market in 2023, the contribution of West Virginia was $157 million through 57,544 active direct sellers. The role of the following MLM companies in building the West Virginian direct selling market is far from small.
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Epixel MLM Software
Source - businessforhome.org
Data updated in August 2025
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2023
13 Million People Involved • $36.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
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Why is West Virginia the perfect destination for your MLM business?
No new business taxes were introduced in the past 20 years.
Ranked #22 for State Business Tax Climate in the US.
No Business Franchise Tax since 2015.
Corporate Net Income Tax was reduced to 6.5% in 2014.
State with lowest worker’s compensation rate.
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Multi-level marketing and network marketing companies have favorable conditions to start a business in West Virginia for all the support the Government offers for businesses. The special incentives and programs that the state has in store are meant to support employers, employees, and entrepreneurs. The state even has an “Expedited Permitting” program for companies that promote economic development in the country. Assistance programs like tax credits and financing help companies lower their startup and operational costs.
With all the listed benefits, West Virginia stand as a promising area for direct selling businesses of all sizes across all sectors.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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