Located between North America and South America, Guatemala is a Central American country that provides an ideal environment to make substantial profit from the direct sales business. The Central American nation is popular for its agricultural and industrial exports to major powerhouses such as USA and Europe. The country has opened its doors for several international conglomerates to operate their businesses. Due to which Guatemala has fair and flexible trade practices and is ranked 96th among 190 economies in the ease of doing business.
List of top MLM companies in Guatemala
The World Bank reported in 2024 that Guatemala has a GDP worth $113.2 billion. The entrepreneurial atmosphere in Guatemala fosters the growth of multi-level marketing. Guatemalans remain in close sales contact with potential suppliers in Miami, New Orleans, Los Angeles, and Houston regions of the United States to get profitable sales. Though the MLM business in Guatemala took a hit during COVID-19, the network marketing business in the country resumed completely by 2021. Here is a list of top MLM companies that have an active presence in Guatemala.
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Epixel MLM Software
Source:Guatemala DSA
Data updated in November 2025
*The above list is subject to market changes and modifications.
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List of top MLM companies in Guatemala by growth rate
| # | Name | Growth Rate | Revenue 2024 (in million USD) | Revenue 2023 (in million USD) | Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Amway | -4% | 7400 | 7700 | USA | 1959 |
| 2 | Herbalife | -1% | 5000 | 5062 | USA | 1980 |
| 3 | Belcorp | 0% | 780 | 780 | Peru | 1968 |
| 4 | Oriflame | -19% | 653 | 811 | USA | 1967 |
| 5 | Omnilife | -8% | 584 | 633 | Mexico | 1991 |
| 6 | Nature’s Sunshine | 2% | 454 | 445 | USA | 1972 |
| 7 | Yanbal International | -10% | 450 | 500 | Peru | 1967 |
| 8 | Immunotec Research | 0% | 220 | 220 | Canada | 1996 |
Company age and leadership: top MLM companies in Guatemala
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | Herbalife | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 3 | Belcorp | 1968 | 57 | Eduardo Belmont | Eduardo Belmont Anderson |
| 4 | Oriflame | 1967 | 58 | Anna Malmhake | Robert af Jochnick, Jonas af Jochnick |
| 5 | Omnilife | 1991 | 34 | Amaury Vergara | Jorge Vergara Madrigal |
| 6 | Nature’s Sunshine | 1972 | 53 | Terrence Moorehead | Gene Hughes and Kristine Hughes |
| 7 | Yanbal International | 1967 | 58 | Janine Belmont | Fernando Belmont Anderson |
| 8 | Immunotec Research | 1996 | 29 | Mauricio Domenzain | Dieter Beer |
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Conclusion
Increased internet activity throughout the country over the past years encourages the majority of Guatemalans to rely on digital platforms to do network marketing. In-person demonstrations are still relevant in the country, though ecommerce activities have increased. Social media, online product catalogs, and chat programs have simplified the process of direct selling distributors reaching broader audiences and achieving sales faster. Such a mixture of increased use of ecommerce and robust offline interactions makes it a hybrid space for business. By investing in the launch of an MLM business in Guatemala, brands can utilize two avenues, namely digital tools to scale the business at a faster pace and in-person demonstrations to do so with trust and conversion.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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