A geographically small city at the heart of the East Coast houses more than 1.5 million businesses. Be it for money lending, small scale business or international conglomerates, Delaware has got room for all types of ventures. What makes the state so inviting and amiable to businesses? A one-word answer would be the legal framework. A robust judiciary that addresses the concerns, dilemma and disputes of corporates is what makes Delaware business friendly. Unlike other states, Delaware doesn't have multiple taxes that would burden entrepreneurs. US News & World Report declared Delaware as America’s 3rd best state for business environment.
Inspite of the new stringent policies, network marketing industry in Delaware is still thriving. From health and personal care to cosmetics, Delaware enables people to participate actively in the direct sales market. Though not headquartered in Delaware, prominent companies such as Mary Kay, LulaRoe, and Pampered Chef, have branches in the state. They contribute a significant amount to the revenue of the company, which helps them to achieve their goals.
List of top MLM companies in Delaware
hese are multi-level marketing companies which run a legitimate business and have helped their distributors to grow and scale their income. If you are a distributor planning to enroll in an MLM company or a new company with an MLM model, Delaware’s low cost, business friendly laws will help you to get a head start. Here is the list of top MLM companies who have a thriving base in Delaware in 2025.
# | Name | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Mary Kay | 2,400 | 2,500 | -4% | 1963 |
2 | LuLaRoe | 395 | 400 | -1% | 2013 |
3 | The Avon Company | N/A | N/A | N/A | 2015 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in August 2025
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2023
13 Million People Involved • $36.7 Billion in Retail Sales
State/Territory | People Involved | Retail Sales |
---|
Top 10 States by People Involved in Direct Selling
Top 10 States by Direct Selling Retail Sales
Source: Direct Selling Education Foundation (DSEF) • Data from 2023
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Conclusion
The entrepreneur friendly landscape and laws of this state help direct selling companies and distributors to scale their business to a greater level. If you as an entrepreneur find major business capitals like New York expensive, then we suggest that Delaware should be on your list in 2025. From filing your papers to raising concerns Delaware has a system which totally works in favor of existing and rising multi-level marketing enterprises.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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