The US home decor segment has seen a significant growth over the years. This is due to many factors like the rising need for home decor requisites like furnishings, textiles, floor coverings and popularity of trendy home decor products amongst affluent consumers. The minimalistic home decor sector is also driving attention, indicating a robust growth of the industry today and in the future.
As per the Statista report, the industry generated a revenue of $37.13 billion in 2024, projecting a Compound Annual Growth Rate (CAGR) of 4.93%, from 2025 to 2029. The US home decor market is also leading the global avenue outpacing many other markets with an annual revenue of $37.13 billion in 2025.
List of the top home decor MLM companies in USA
Explore the leading MLM home decor companies in the US. Find what makes them stand out by analyzing this data containing their revenue and history.
Data updated in May 2025
*The above list is subject to market changes and modifications.
Dive into the top 100 MLM companies in the world and get a detailed insight into their background and growth strategies.
History of the top direct selling home decor companies
If you want to know what makes these companies successful, learn more about:
- Their business strategies
- Revenue
- Market share
Hy Cite Enterprises
Hy Cite Enterprises
Hy Cite Enterprises, LLC is a global home decor MLM company founded in 1959. The company specializes in home products and high-quality kitchenware. Its Royal Prestige cookware system is known for its durability, eco-friendly and health-conscious design. The company provides thorough training and support to its independent distributors and has a thriving community. The company’s annual income for the year 2024 was $487 million.
Country: USA
Website: www.hycite.com
Top Earners: N/A
Products & Services: Household products
Founder: Peter O. Johnson
CEO: Paulo Moledo
Year Founded: 1959
Headquarters: Madison, Wisconsin, United States
Achievements:
- Ranked #23 in 2025 DSN Global 100.
- Genesys Award for Customer Innovation.
- recognition as one of America's Greatest Workplaces for Women.
PartyLite
PartyLite
PartyLite is an MLM home decor and fragrance company established in 1973. Its roots go back to 1909, when a candle was first crafted by Mabel Baker, a schoolteacher in Massachusetts. They mainly specialize in fragrances, personal care and home decor products. Their product line includes, home fragrance, room sprays, scented candles, aromatherapy candles, gift items, etc. The company currently operates in 14 countries with around 200 employees and over 35,000 active affiliates.
Country: USA
Website: www.partylite.com/
Top Earners: 7
Products & Services: Accessories, Candles, Frangrances
Founder: Mabel Baker
CEO: Tanios Viviani
Year Founded: 1909
Headquarters: Norwell, Massachusetts, USA
Achievements: N/A
Stampin’Up!
Stampin’Up!
Stampin’Up!, established in 1988, USA, is a global home decor direct selling company. It’s a multi-million-dollar enterprise with huge distribution and manufacturing centers in Utah. Stampin’Up mainly specializes in paper crafting and its product line includes, rubber stamps, gift cards, paper crafting and scrapbooks. It’s also the world’s leading network marketing company in paper crafting and has a growing market in North America, Europe and South Pacific.
Country: USA
Website: www.stampinup.com/
Top Earners: N/A
Products & Services: Rubber stamps, gift cards, paper crafting and scrapbooks
Founder: Sara Douglass and Shelli Gardner
CEO: Sara Douglass
Year Founded: 1988
Headquarters: Utah, USA
Achievements: N/A
Celebrating Home
Celebrating Home
Established in 2003, Celebrating Home is a home decor MLM company that specializes in party plan, candles and home products. Their specialties include business opportunities, discounts and fundraisers. The company’s fundraisers pay up to 50% of the sales. They sell products like candles, candle holders, framed art, furniture and other wide variety of products. They also have started a new product line called “Penelope Ann” which has jewelry, handbags, sunglasses and other items. The company sustained the revenue of $30 million for two consecutive years (2023 and 2024).
Country: USA
Website: www.celebratinghomedirect.com/
Top Earners: N/A
Products & Services: Candles and home products
Founder: Steve Carlile and Penny Carlile
CEO: Cara Bitsky-Koning
Year Founded: 2003
Headquarters: Marshall, Texas, USA
Achievements: N/A
Noonday Collection
Noonday Collection
Noonday Collection is a lifestyle brand that emphasizes on ethical fashion and provides opportunities for empowering artisans from vulnerable communities. Their aim is to empower women and make a better future for their children by providing them with business opportunities and membership in their community. The company hugely emphasizes fair trade practices and sustainability. Currently, there are 2000 artisan ambassadors in countries like India, Mexico, Vietnam and Nepal.
Country: USA
Website: https://noondaycollection.com/
Top Earners: N/A
Products & Services: Apparel, jewelry, bags
Founder: Jessica Honegger
CEO: Jessica Honegger
Year Founded: 2010
Headquarters: Alor Setar, Malaysia
Achievements: N/A
Chalk Couture
Chalk Couture
Chalk Couture Holdings LLC, is a US-based DIY home decor direct sales company, founded in 2017. They offer a range of products like paste and ink, transfers (mesh silk screen designs), reusable surfaces, tools, etc. These products are designed to create foolproof and easy to clean up custom pieces. They are also intended for consumers who want to make accessories without any previous experience. Chalk Couture’s annual revenue for 2024 was $5 million.
Country: USA
Website: https://chalkcouture.com/
Top Earners: N/A
Products & Services: Magnetic chalkboards, magnetic accessories
Founder: Tara Roark
CEO: Kristine Widtfeldt
Year Founded: 2017
Headquarters: Draper, Utah, USA
Achievements: N/A
Gold Canyon
Gold Canyon
Gold Canyon is a home decor and fragrance network marketing company, founded in 1997. They offer a wide range of products like candles, decor pieces, wax melts, personal care items, essential oils, room sprays, etc. Its soy wax candle is the most attractive product for consumers. Gold canyon has a sustainable approach while manufacturing and produces additive and sulfate-free items.
Country: USA
Website: www.goldcanyon.com/
Top Earners: N/A
Products & Services: Candles, decor pieces, wax melts etc.
Founder: Curt and Karen Waisath
CEO: A.K. Khalil
Year Founded: 1997
Headquarters: Arizona Avenue in Chandler, Arizona, USA
Achievements: N/A
Discover how we build resilient businesses with advanced MLM functionalities
Conclusion
With the introduction of new technologies and changing consumer trends, the US home decor industry is expected to expand further. According to Market.us News, the introduction of Augmented Reality (AR) has changed the game for both consumers and businesses, as it allows people to visualize the products they purchase in their home spaces. About 40% of retailers are expected to offer AR features on their websites and apps. This shows that the home decor companies are quickly adapting to the needs of their consumers. Hence, to maintain position in the market, new and upcoming companies should keep up with the changing trends.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.