Direct Selling Roundup

DSA welcomes review of FTC rule making

House Appropriations Financial Services and General Government Subcommittee and its chairman, Dave Joyce, were commended for reviewing the Federal Trade Commission’s rulemaking powers. Dave Joyce included Section 508 in the 2026 budget proposal which mandates FTC to prove the necessity of new rules before making them.

The rules that are being reviewed are mainly about earnings and business opportunity claims made by companies. Dave Grimaldi, CEO of DSA stated, “Direct selling has made meaningful investments in strengthening self-regulation and consumer safeguards, and we are committed to working constructively with the FTC to ensure any approach reflects those efforts and delivers effective outcomes for consumers and those building businesses within this model. We appreciate Chairman Joyce’s leadership and look forward to continuing that engagement.”

The Direct Selling Association also stated that the Subcommittee’s actions show the concern of Congress about FTC’s rule makings.

Bravenly Global sees accelerated growth

Bravenly Global announced March as a record-breaking month as it onboarded 12,000 new members as customers and brand partners. The company considers this as a proof that more customers are interested in its products and services and the business is growing stronger in the market through its community-centered business model.

The company stated that it has a solid infrastructure to support its growth and systems that guide new distributors to successfully build their business. “We just experienced the biggest month in company history. We also welcomed over 12,000 new people to Bravenly in March. That’s over 12,000 families now part of this community — people who said ‘yes’ to feeling better, having more energy, and stepping into something new. To our Brand Partners: the way you show up, your consistency, your belief, your heart, it is always felt. YOU are the reason we all do what we do. And to all the customers, thank you for your trust. We’re all so excited to hear about your results and how Bravenly changes your life for the better,” said Aspen Emry, Bravenly Founder and CEO.

The company is expecting to see new growth trends in the coming years through its focus on long-term sustainability and customer retention strategies.

Nu Skin launches Prysm iO in the US

Nu Skin Enterprises’ nutritional wellness platform, Prysm iO, designed to provide users with a smart personalized daily nutrition and supplement routines, was launched for the US market. The AI-powered platform is a small circular device that uses advanced skin scanning technology to perform non-invasive imaging of a user’s fingertip. In 15 seconds, the device measures carotenoids which are antioxidants that support immunity and health in brain, heart, skin, and cells.

The platform uses patent-pending Spectral Rai Technology that is capable of capturing 700,000 hyperspectral absorption measurements in each scan. It generates a “Nutritional Health Score” for each user and routines are recommended based on the results.

“People today are more invested in their health than ever before, but for too long, wellness decisions have been based on guesswork. Prysm iO changes that by giving everyday consumers access to precise, personalized nutritional insights and a clearer understanding of whether their daily choices are making a meaningful difference. It offers a science-backed way to make wellness decisions with greater confidence and build a more informed relationship with their health,” said Dr. Joe Chang, Scientific Advisory Board Chair, Nu Skin.

Oliveda announces its plans to support African villages with water wells

The company’s waterless beauty movement is gaining attention and as a part of the movement, Oliveda has revealed its plans to support 90 African villages with water wells. Oliveda International, Inc. CEO and Olive Tree People Inc. Founder Thomas Lommel met with the Government officials in Tanzania to get approvals for their initiative. 90 villages in Tanzania’s Arusha region are going to benefit from the initiative.

Lommel shared his vision behind the initiative, “I believe that purpose-driven jobs represent the future, and that this is a dream shared by many. We do not operate a charity or giving back in Africa. We are building a sustainable cycle – like the trees and nature have been doing for millions of years. We give, and we receive and the knowledge we gain in the process is often far greater than what we give.”

Direct selling event highlights from April

The direct selling industry hosted several grand events across the world. Las Vegas, Nevada became home to a three-day Momentum Academy event conducted by LifeVantage Corporation. The event themed “Breakthrough” offered product training, networking opportunities, and strategies to improve business growth. Industry leaders and experts joined the event to share their success stories and strategies.

The Asia-Pacific market saw another premier event from Sunrider in Chengdu, China. The event welcomed hundreds of distributors and members of Sunny Club to meet and connect with Sunrider founders Drs. Tei-Fu and Oi-Lin Chen, CEO Sunny Beutler, and Chief of Global Manufacturing Eric Chen, and many other top leaders who shared insights under the theme Working Together for Mutual Success, Building a Limitless Future.

Mary Kay held an empowering women-centered event with around 100 girls and Lewisville Independent School District (LISD) faculty along with local and national elected officials to its Richard R. Rogers Manufacturing and Research & Development Center for Women in STEMK Day. Over 60 corporate employees volunteered at the event and assisted students around the facility to provide insights on STEM career possibilities.

The events focused on empowering the community and society through leadership collaboration and technological innovation.