Miki Corp. Company overview

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  Modernized product packaging strategy

  

  With an aim to create a consistent brand look for all its products, MIKI Corp. started to update product names and packaging in early 2026. The changes will only affect the design and overall presentation. Product quality, ingredients, and pricing will stay the same as before. The company will gradually introduce the new packaging to avoid any interruptions in product availability.

  (Source: Miki Corp.)

• Strategic retail collaboration campaign

  

  In October 2025, MIKI Corp. introduced a limited-time pop-up store at Shibuya Hikarie ShinQs. This aimed to introduce its products to a wider audience and increase brand visibility. The event included collaborations with three well-known confectionery brands. These collaborations offered special co-branded products and experiences that attracted new customers. This retail initiative helped MIKI Corp. connect with consumers beyond its usual direct selling channels.

  (Source: Miki Corp.)

  

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  “Mirai Genki” community wellness initiative

  

  MIKI Corp.’s introduced a new social initiative project named “Mirai Genki”. It mainly focuses on promoting community health and environmental wellbeing. Through this effort, the company showed its commitment to social responsibility and ethical business values. The initiative also helps improve customer trust and gives distributors a stronger sense of pride in representing the brand.

  (Source: Miki Corp.)

• National television advertising strategy

  

  As a part of its long-term branding strategy, MIKI Corporation continued its national television advertising efforts as part of its long-term branding strategy. The company’s commercials were featured during sponsored programs such as Hirunandesu! on the Nippon Television Network and Tetsuko's Room on the TV Asahi. This continued TV presence helped improve nationwide brand recognition and provide better consumer familiarity with the Miki Prune brand.

  (Source: Miki Corp.)

  

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  Educational content strategy for customer awareness

  

  MIKI Corp. expanded its digital content library with product guides, recipes, nutrition-related information, and a prune encyclopedia to enhance sales consultants’ performance and help customers make informed buying decisions. These educational resources strengthen the company’s image as a health-focused lifestyle brand rather than only a supplement seller. The added content also helps improve product credibility and supports more effective customer communication by distributors.

  (Source: Miki Corp.)

• Science-based product development strategy

  

  MIKI Corp. continues to focus on scientific research through the MIKI Prune Institute for General Research. This showed the company’s strong commitment to product innovation and quality. Having its own research institute helps the company develop products based on scientific studies and stand out in the competitive health supplement market. This approach also helps improve product credibility among both professionals and consumers.

  (Source: Miki Corp.)

  

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  Agricultural communication and quality assurance

  

  MIKI Corporation promotes transparency through regular updates from Miki Prune Farm, including messages from the farm owner and details about cultivation practices across different seasons. The company also shares its quality control standards and the care given to prune trees to show responsibility in sourcing and production. Through open communication about farm activities and cultivation conditions, MIKI builds consumer trust and supports the authenticity of its health product range.

  (Source: Miki Corp.)