• Maximizing savings with service bundles

    Maximizing savings with service bundles

    Maximizing savings with service bundles

    Utility Warehouse encourages customers to bring all their essential services like energy, broadband, mobile, and insurance under one monthly plan. The more services you add, the bigger the discounts. This will help manage bills more simply for customers and keep them coming back. Also, this will help the company build long-term relationships and value for each household.

    (Source: Telecom Plus PLC Annual Report)
  • Growing customers through smart partnerships

    Growing customers through smart partnerships

    Utility Warehouse has been working with partners like TalkTalk to strengthen its customer acquisition strategy and bring in new broadband and landline customers. They first added around 95,000 customers and saw good results from their efforts. Because it worked well, they brought in another 120,000 customers. Their idea is to get more people using their services so they can then offer them other products too. This helps Utility Warehouse move closer to their goal of having two million customers.

    (Source: Direct Selling News)
    Growing customers through smart partnerships
  • AI tools that make partner life easier

    AI tools that make partner life easier

    AI tools that make partner life easier

    Utility Warehouse gives its partners digital tools to make their work easier. The most iconic among these is an AI‑based “Partner Coach”. This smart helper reduces the time spent on paperwork and directs partners with suggestions to manage customer referrals and grow their business. This will help partners focus more on connecting with people and less on routine tasks.

    (Source: Utility Warehouse)
  • One data system that helps everyone work better

    One data system that helps everyone work better

    Using tools from Google Cloud, Utility Warehouse has set up a new company‑wide data system. This platform brings all their information together in one place. This centralized system will make it easier for teams across the business to look at data and use it for decisions. This system will enable the company to run analytics faster and build smart insights with AI. It will help them understand customers and partners better, make reporting faster, and make daily operations smoother.

    (Source: Google Cloud)
    One data system that helps everyone work better
  • Making mobile setup faster with eSIM

    Making mobile setup faster with eSIM

    Making mobile setup faster with eSIM

    Utility Warehouse has extended support for eSIMs on its mobile service, which means customers can use a digital SIM instead of a physical one. With an eSIM, people can activate their mobile service more quickly by downloading it straight to their device. This is made possible through various steps. It starts with current customers replacing their SIMs and then jumping into new sign-ups. This update modernizes the mobile experience, makes services much easier.

    (Source: LinkedIn)
  • Utilit‑Eye” campaign

    Utilit‑Eye” campaign

    The “Utilit-Eye” marketing campaign introduced Utility Warehouse to make people think about how much they spend on utilities. Many households don’t pay attention to all the small costs when using different providers. So, this initiative aims to show the benefits of services. The focus is on customers about how energy, broadband, mobile, and insurance into one plan can save money and make bills simpler to manage.

    (Source: UW Newsroom)
    Utilit‑Eye” campaign
  • Bringing faster fibre to customers

    Bringing faster fibre to customers

    Bringing faster fibre to customers

    Utility Warehouse is with CityFibre to move more customers onto gigabit-speed Full Fibre (FTTP) connections. To make the switch attractive, they’re offering perks like six months of free broadband. This approach helps customers get the fastest internet available. Also, they can acquire long-term loyalty in areas where new high-speed networks are now available.

    (Source: Utility Warehouse)
  • Management diversity through ESG

    Management diversity through ESG

    Utility Warehouse is exploring diverse ways for the success of its business. They’ve set clear goals for more women and people from different ethnic backgrounds in management. By 2025, half of the company’s Board members were women. This diverse nature in the attribution of leadership helps the company stay strong, adaptable, and connected to the communities it serves.

    (Source: Telecom Plus ESG Report)
    Management diversity through ESG
  • Financial support for those who need it

    Financial support for those who need it

    Financial support for those who need it

    Utility Warehouse has used its hardship fund to provide over £3.9 million to help customers overcome the financial difficulties they face. This initiative helps customers and even some non-customers manage the pressure they have about cost-of-living. Beyond making immediate challenges less stressful, it strengthens loyalty and improves the company’s reputation by showing that UW cares about people, not just business.

    (Source: Telecom Plus ESG Report)

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Stuart Burnett

Pineapple We’re proud to say we’re always in our customers’ corner, and being rated a Which? Recommended Provider for both Broadband and Energy at the same time reinforces that commitment. Winning one was incredible, but winning two – and making history in the process – is testament to what we believe in: the power of people helping people.

Stuart Burnett

Utility Warehouse CEO

Stuart Burnett

Pineapple Utility Warehouse’s unique multiservice model continues to deliver meaningful savings for households across the UK, helping them to manage the cost of their essential bills.

Stuart Burnett

Utility Warehouse CEO

Charles Wigoder

Pineapple Having broken through the one million customer milestone during FY24, we are now firmly on track to achieve our next milestone of two million customers over the medium term.

Charles Wigoder

Non-Executive Chairman, Utility Warehouse

Charles Wigoder

Pineapple Rather than seeking growth at any cost, we take pride in the consistent disciplined approach we have adopted to building a long-term, sustainable and consistently profitable business.

Charles Wigoder

Non-Executive Chairman, Utility Warehouse

Stuart Burnett

Pineapple We have exceeded our initial cross-sell expectations into the first tranche of broadband customers we acquired from TalkTalk, and are excited by the future opportunities this creates.

Stuart Burnett

Co-CEO, Utility Warehouse

Projects

£1,838.2 million

On 31 March 2025, revenue for the year ended.

Tasks

£358.1 million

FY25 gross profit was up 0.8% compared to last year.

Roles

£126.3 million

Adjusted pre-tax profit in FY25 saw an 8.1% increase over FY24.

Projects

119.2p

FY25 adjusted earnings per share rose 9.4% year on year.

Tasks

94p

13.3% increase in total dividend per share for FY25 compared with FY24.

Roles

1,163,608

As of 31 March 2025, Utility Warehouse served 15.0% more customers than a year earlier.

Projects

3,392,593

FY25 saw an increase of 265,496 services supplied to customers.

Tasks

71,710

Active Utility Warehouse partners rose from 68,251 in FY24 by the end of FY25.

Roles

610,689

Mobile services in FY25 grew by 31% year on year.

Roles

409,358

9.2% increase in broadband customers served by Utility Warehouse in FY25.

Revenue

Total Sales

2024 : $2,590 million

Top Achievements

  • Ranked #9 in 2025 DSN Global 100
  • Best Value for Money, 2025 by Uswitch Energy Awards
  • Which? Recommended Provider, Broadband, March 2025
  • Best Customer Service, 2024 by Uswitch Energy Awards
  • Best Value for Money, 2024 by Uswitch Energy Awards
January 12, 2026
Specs appeal asks Brits to rethink utilities
Specs appeal asks Brits to rethink utilities
January 07, 2026
Utility Warehouse supports Chester Football Club through new partnership
Utility Warehouse supports Chester Football Club through new partnership
January 16, 2025
Utility Warehouse earns Which? recommended status for 2025
Utility Warehouse earns Which? recommended status for 2025
March 20, 2025
Utility Warehouse recommended by Which? for broadband in 2025
Utility Warehouse recommended by Which? for broadband in 2025
May 24, 2024
National Technology Awards 2024 named Utility Warehouse Tech Team of the Year
National Technology Awards 2024 named Utility Warehouse Tech Team of the Year
June 04, 2024
Broadband comes first as Brits choose it over holidays and food
Broadband comes first as Brits choose it over holidays and food
October 08, 2024
EV Drivers could save more by avoiding peak-time charging
EV Drivers could save more by avoiding peak-time charging
December 19, 2024
Best energy customer service goes to Utility Warehouse
Best energy customer service goes to Utility Warehouse
September 06, 2024
Scottish Business Awards honor Utility Warehouse for customer service
Scottish Business Awards honor Utility Warehouse for customer service
March 06, 2024
One million customers reached for Utility Warehouse
One million customers reached for Utility Warehouse
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